Question 1

Each of the following are possible reasons consumers use the affect referral method to evaluate alternatives except:

Accepted Answer

A) consumers have already eliminated the evoked set from consideration. 
B) the affect referral method saves time and mental energy. 
C) the consumer may have already used the multiattribute approach in a previous purchase situation. 
D) the consumer has developed an emotional bond with the particular brand. 
A) consumers have already eliminated the evoked set from consideration. 
B) the affect referral method saves time and mental energy. 
C) the consumer may have already used the multiattribute approach in a previous purchase situation. 
D) the consumer has developed an emotional bond with the particular brand.

Question 2

An evoked set consists of the inept set and the inert set.

Accepted Answer

A) True 
 B)False

Question 3

An external search for purchasing alternative products or services takes place when a consumer thinks about the brands he or she is willing to consider.

Accepted Answer

A) True 
 B)False

Question 4

The higher the perceived benefit a consumer receives from an external search for information; the less likely he or she will be to spend time searching for information.

Accepted Answer

A) True 
 B)False

Question 5

A company has reached the end of a contractual agreement with a vendor and wants to open it up for bid again before signing a new contract. This type of purchase situation is a:

Accepted Answer

A) straight rebuy. 
B) modified rebuy. 
C) new task purchase. 
D) joint demand purchase. 
A) straight rebuy. 
B) modified rebuy. 
C) new task purchase. 
D) joint demand purchase.

Question 6

Derived demand is demand:

Accepted Answer

A) from consumers for new goods and services. 
B) from manufacturers to find new customers. 
C) linked to the production and sale of some other item. 
D) as specified by governmental orders. 
A) from consumers for new goods and services. 
B) from manufacturers to find new customers. 
C) linked to the production and sale of some other item. 
D) as specified by governmental orders.

Question 7

Selling to both consumers and businesses is known as dual-channel marketing.

Accepted Answer

A) True 
 B)False

Question 8

Vendor evaluation consists of an initial screening of proposals followed by a vendor audit of those who pass the initial screening.

Accepted Answer

A) True 
 B)False

Question 9

At international trade shows, it is unlikely that an actual sale will be finalized, but the opposite is true for domestic U.S. trade shows.

Accepted Answer

A) True 
 B)False

Question 10

The amount of time a consumer spends on an external information search depends on three factors. What are they?

Accepted Answer

1.Ability

Question 11

The evoked set in a purchase decision consists of brands that have been purchased previously.

Accepted Answer

A) True 
 B)False

Question 12

The amount of time a consumer spends on an external search depends on four factors: ability, motivation, costs versus benefits, and current economic conditions.

Accepted Answer

A) True 
 B)False

Question 13

What are the steps of the business-to-business buying process?

Accepted Answer

1.Identification of needs
2.Es

Question 14

Decision rules that help employees make quick decisions regarding purchases are called:

Accepted Answer

A) heuristics. 
B) satisficing. 
C) methodologies. 
D) role playing. 
A) heuristics. 
B) satisficing. 
C) methodologies. 
D) role playing.

Question 15

Each of the following are individual factors that might influence a member of the buying center except:

Accepted Answer

A) personality features. 
B) roles and perceived roles. 
C) levels of cognitive involvement. 
D) capital assets a firm has available. 
A) personality features. 
B) roles and perceived roles. 
C) levels of cognitive involvement. 
D) capital assets a firm has available.

Question 16

Consumer values are loosely held attitudes about various topics or concepts.

Accepted Answer

A) True 
 B)False

Question 17

A spin-off sale occurs when a brand used at work is also purchased for personal home use.

Accepted Answer

A) True 
 B)False

Question 18

When a person does an internal search for product information and already has sufficient information, the next step of the purchase decision process will be to:

Accepted Answer

A) search for additional information. 
B) make the purchase decision. 
C) evaluate the alternatives. 
D) identify the need or problem the choice will meet. 
A) search for additional information. 
B) make the purchase decision. 
C) evaluate the alternatives. 
D) identify the need or problem the choice will meet.

Question 19

In a new buy situation, one or more steps of the business-to-business buying process is typically eliminated.

Accepted Answer

A) True 
 B)False

Question 20

The consumer buying behavior trends related to busy, active lifestyles explain why Nike's marketing team decided to personalize shoes by allowing customers to purchase them online and to design the style and look each person wants.

Accepted Answer

A) True 
 B)False

Each of the following are possible reasons consumers use the affect referral method to evaluate alternatives except:

An evoked set consists of the inept set and the inert set.

An external search for purchasing alternative products or services takes place when a consumer thinks about the brands he or she is willing to consider.

The higher the perceived benefit a consumer receives from an external search for information; the less likely he or she will be to spend time searching for information.

A company has reached the end of a contractual agreement with a vendor and wants to open it up for bid again before signing a new contract. This type of purchase situation is a:

Derived demand is demand:

Selling to both consumers and businesses is known as dual-channel marketing.

Vendor evaluation consists of an initial screening of proposals followed by a vendor audit of those who pass the initial screening.

At international trade shows, it is unlikely that an actual sale will be finalized, but the opposite is true for domestic U.S. trade shows.

The amount of time a consumer spends on an external information search depends on three factors. What are they?

The evoked set in a purchase decision consists of brands that have been purchased previously.

The amount of time a consumer spends on an external search depends on four factors: ability, motivation, costs versus benefits, and current economic conditions.

What are the steps of the business-to-business buying process?

Decision rules that help employees make quick decisions regarding purchases are called:

Each of the following are individual factors that might influence a member of the buying center except:

Consumer values are loosely held attitudes about various topics or concepts.

A spin-off sale occurs when a brand used at work is also purchased for personal home use.

When a person does an internal search for product information and already has sufficient information, the next step of the purchase decision process will be to:

In a new buy situation, one or more steps of the business-to-business buying process is typically eliminated.

The consumer buying behavior trends related to busy, active lifestyles explain why Nike's marketing team decided to personalize shoes by allowing customers to purchase them online and to design the style and look each person wants.

Integrated Marketing Communications

Corporate Image and Brand Management

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 3: Buyer Behaviors

Each of the following are possible reasons consumers use the affect referral method to evaluate alternatives except:

An evoked set consists of the inept set and the inert set.

An external search for purchasing alternative products or services takes place when a consumer thinks about the brands he or she is willing to consider.

The higher the perceived benefit a consumer receives from an external search for information; the less likely he or she will be to spend time searching for information.

A company has reached the end of a contractual agreement with a vendor and wants to open it up for bid again before signing a new contract. This type of purchase situation is a:

Derived demand is demand:

Selling to both consumers and businesses is known as dual-channel marketing.

Vendor evaluation consists of an initial screening of proposals followed by a vendor audit of those who pass the initial screening.

At international trade shows, it is unlikely that an actual sale will be finalized, but the opposite is true for domestic U.S. trade shows.

The amount of time a consumer spends on an external information search depends on three factors. What are they?

The evoked set in a purchase decision consists of brands that have been purchased previously.

The amount of time a consumer spends on an external search depends on four factors: ability, motivation, costs versus benefits, and current economic conditions.

What are the steps of the business-to-business buying process?

Decision rules that help employees make quick decisions regarding purchases are called:

Each of the following are individual factors that might influence a member of the buying center except:

Consumer values are loosely held attitudes about various topics or concepts.

A spin-off sale occurs when a brand used at work is also purchased for personal home use.

When a person does an internal search for product information and already has sufficient information, the next step of the purchase decision process will be to:

In a new buy situation, one or more steps of the business-to-business buying process is typically eliminated.

The consumer buying behavior trends related to busy, active lifestyles explain why Nike's marketing team decided to personalize shoes by allowing customers to purchase them online and to design the style and look each person wants.

Integrated Marketing Communications

Corporate Image and Brand Management

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters