Question 1

A person's educational level combined with specific knowledge about a product category determines the:

Accepted Answer

A) ability to search. 
B) desire to search. 
C) need for cognition. 
D) involvement level. 
A) ability to search. 
B) desire to search. 
C) need for cognition. 
D) involvement level.

Question 2

The cognitive component of an attitude:

Accepted Answer

A) contains the feelings or emotions a person has about an object, person, or idea. 
B) refers to a person's mental images, understanding, and interpretations of an object, person, or idea. 
C) is an individual's intentions, actions, or behavior. 
D) is the mental picture a person has of an object, person, or idea. 
A) contains the feelings or emotions a person has about an object, person, or idea. 
B) refers to a person's mental images, understanding, and interpretations of an object, person, or idea. 
C) is an individual's intentions, actions, or behavior. 
D) is the mental picture a person has of an object, person, or idea.

Question 3

Carrie buys a Honda Accord without considering other brands because she really likes the Accord and believes it is the best automobile on the market. Carrie's evaluation of alternatives is best explained by which model?

Accepted Answer

A) Cognitive mapping 
B) Evoked set 
C) Multiattribute approach 
D) Affect referral 
A) Cognitive mapping 
B) Evoked set 
C) Multiattribute approach 
D) Affect referral

Question 4

Cognitive maps explain the importance of repetition, because most marketing messages are quickly lost in short-term memory.

Accepted Answer

A) True 
 B)False

Question 5

In the business-to-business buying process evaluation of vendors normally occurs at two levels. The second level is:

Accepted Answer

A) a vendor audit. 
B) an initial screening of proposals. 
C) a sharing of vendor audit information. 
D) vendor identification. 
A) a vendor audit. 
B) an initial screening of proposals. 
C) a sharing of vendor audit information. 
D) vendor identification.

Question 6

No evaluation of vendor alternatives or information takes place in which buying situation?

Accepted Answer

A) Modified rebuy 
B) Straight rebuy 
C) New task 
D) High-involvement 
A) Modified rebuy 
B) Straight rebuy 
C) New task 
D) High-involvement

Question 7

Juan has a high school education and knows very little about digital cameras. Juan will most likely:

Accepted Answer

A) conduct only an internal search. 
B) refer the decision to someone else. 
C) not engage in an extensive external search for more information. 
D) engage in an extensive external search for information. 
A) conduct only an internal search. 
B) refer the decision to someone else. 
C) not engage in an extensive external search for more information. 
D) engage in an extensive external search for information.

Question 8

The member of the buying center who is most likely to let the group know that some alternative companies have already been rejected is the:

Accepted Answer

A) user. 
B) influencer. 
C) decider. 
D) gatekeeper. 
A) user. 
B) influencer. 
C) decider. 
D) gatekeeper.

Question 9

The multiattribute model of evaluating alternatives suggests that consumers consider both product characteristics and the importance of those characteristics as they make purchase decisions.

Accepted Answer

A) True 
 B)False

Question 10

The cognitive component of an attitude involves a purchase or some other type of activity.

Accepted Answer

A) True 
 B)False

Question 11

Kimberly-Clark is going to place an additional order for plastic from its current vendor because of a larger order from a customer for products Kimberly-Clark manufacturers. The additional order for plastic would be a:

Accepted Answer

A) straight rebuy purchase. 
B) modified rebuy purchase. 
C) new task purchase. 
D) strategic buy. 
A) straight rebuy purchase. 
B) modified rebuy purchase. 
C) new task purchase. 
D) strategic buy.

Question 12

Which component of an attitude contains the feelings or emotions a person has about a product?

Accepted Answer

A) Affective 
B) Cognitive 
C) Conative 
D) Rational 
A) Affective 
B) Cognitive 
C) Conative 
D) Rational

Question 13

Name the steps of the consumer buying decision-making process.

Accepted Answer

1.Problem recognition
2.Inform

Question 14

In a modified rebuy situation, once a need has been recognized buyers will skip intervening steps in the business-to-business buying process and go directly to making a purchase.

Accepted Answer

A) True 
 B)False

Question 15

An evoked set does not contain brands:

Accepted Answer

A) a person considers. 
B) linked to a positive experience. 
C) which have been previously purchased. 
D) the consumer knows little about. 
A) a person considers. 
B) linked to a positive experience. 
C) which have been previously purchased. 
D) the consumer knows little about.

Question 16

Spin-off sales occur when:

Accepted Answer

A) a person likes a business product so well he or she buys one for personal use. 
B) advertising is combined with consumer promotions. 
C) retailing is combined with wholesaling. 
D) two related business buyers are identified by the vendor. 
A) a person likes a business product so well he or she buys one for personal use. 
B) advertising is combined with consumer promotions. 
C) retailing is combined with wholesaling. 
D) two related business buyers are identified by the vendor.

Question 17

In terms of attitude formation, the most common sequence is:

Accepted Answer

A) affective → conative → cognitive. 
B) conative → cognitive → affective. 
C) conative → affective → cognitive. 
D) cognitive → affective → conative. 
A) affective → conative → cognitive. 
B) conative → cognitive → affective. 
C) conative → affective → cognitive. 
D) cognitive → affective → conative.

Question 18

The consumer demand for convenience and time-saving devices is the result of which consumer buyer behavior trend?

Accepted Answer

A) Age complexity 
B) Cocooning 
C) Active, busy lifestyles 
D) Pleasure pursuits 
A) Age complexity 
B) Cocooning 
C) Active, busy lifestyles 
D) Pleasure pursuits

Question 19

Most of the time, the consumer first develops an understanding or cognitive belief about an idea or object, followed by affective feelings.

Accepted Answer

A) True 
 B)False

Question 20

A new task purchasing decision involves:

Accepted Answer

A) re-ordering from the same vendor. 
B) ordering new materials from the same vendor. 
C) requesting bids from multiple vendors since the contractual period with the current vendor has expired. 
D) buying an expensive good or service for the first time. 
A) re-ordering from the same vendor. 
B) ordering new materials from the same vendor. 
C) requesting bids from multiple vendors since the contractual period with the current vendor has expired. 
D) buying an expensive good or service for the first time.

A person's educational level combined with specific knowledge about a product category determines the:

The cognitive component of an attitude:

Carrie buys a Honda Accord without considering other brands because she really likes the Accord and believes it is the best automobile on the market. Carrie's evaluation of alternatives is best explained by which model?

Cognitive maps explain the importance of repetition, because most marketing messages are quickly lost in short-term memory.

In the business-to-business buying process evaluation of vendors normally occurs at two levels. The second level is:

No evaluation of vendor alternatives or information takes place in which buying situation?

Juan has a high school education and knows very little about digital cameras. Juan will most likely:

The member of the buying center who is most likely to let the group know that some alternative companies have already been rejected is the:

The multiattribute model of evaluating alternatives suggests that consumers consider both product characteristics and the importance of those characteristics as they make purchase decisions.

The cognitive component of an attitude involves a purchase or some other type of activity.

Kimberly-Clark is going to place an additional order for plastic from its current vendor because of a larger order from a customer for products Kimberly-Clark manufacturers. The additional order for plastic would be a:

Which component of an attitude contains the feelings or emotions a person has about a product?

Name the steps of the consumer buying decision-making process.

In a modified rebuy situation, once a need has been recognized buyers will skip intervening steps in the business-to-business buying process and go directly to making a purchase.

An evoked set does not contain brands:

Spin-off sales occur when:

In terms of attitude formation, the most common sequence is:

The consumer demand for convenience and time-saving devices is the result of which consumer buyer behavior trend?

Most of the time, the consumer first develops an understanding or cognitive belief about an idea or object, followed by affective feelings.

A new task purchasing decision involves:

Integrated Marketing Communications

Corporate Image and Brand Management

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 3: Buyer Behaviors

A person's educational level combined with specific knowledge about a product category determines the:

The cognitive component of an attitude:

Carrie buys a Honda Accord without considering other brands because she really likes the Accord and believes it is the best automobile on the market. Carrie's evaluation of alternatives is best explained by which model?

Cognitive maps explain the importance of repetition, because most marketing messages are quickly lost in short-term memory.

In the business-to-business buying process evaluation of vendors normally occurs at two levels. The second level is:

No evaluation of vendor alternatives or information takes place in which buying situation?

Juan has a high school education and knows very little about digital cameras. Juan will most likely:

The member of the buying center who is most likely to let the group know that some alternative companies have already been rejected is the:

The multiattribute model of evaluating alternatives suggests that consumers consider both product characteristics and the importance of those characteristics as they make purchase decisions.

The cognitive component of an attitude involves a purchase or some other type of activity.

Kimberly-Clark is going to place an additional order for plastic from its current vendor because of a larger order from a customer for products Kimberly-Clark manufacturers. The additional order for plastic would be a:

Which component of an attitude contains the feelings or emotions a person has about a product?

Name the steps of the consumer buying decision-making process.

In a modified rebuy situation, once a need has been recognized buyers will skip intervening steps in the business-to-business buying process and go directly to making a purchase.

An evoked set does not contain brands:

Spin-off sales occur when:

In terms of attitude formation, the most common sequence is:

The consumer demand for convenience and time-saving devices is the result of which consumer buyer behavior trend?

Most of the time, the consumer first develops an understanding or cognitive belief about an idea or object, followed by affective feelings.

A new task purchasing decision involves:

Integrated Marketing Communications

Corporate Image and Brand Management

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters