Exam 8: Social Media Information Systems

In McAfee's SLATES Enterprise 2.0 model, "A" stands for ________.

Deleting legitimate negative comments can result in a strong user backlash.

One of the major sources of UGC problems is inappropriate content.

A student invests money and time in a business administration course. In this example, the student invests in ________.

Which of the following revenue models is most likely followed by companies providing Web 2.0 services?

A social media policy used by hyper-social organizations is a statement that ________.

Describe the roles of social media sponsors and social media application providers.

Defenders-of-belief communities facilitate activities like ________.

Enterprise 2.0 is the application of social media to facilitate the cooperative work of people inside organizations.

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

How should organizations respond to social networking problems? Which one of them is a dangerous approach and why?

If a reasoned, nondefensive response generates continued and unreasonable UGC from the same source, it is best to respond to or delete the problematic content.

Social media sponsors are the companies that operate SM sites.

According to Gossieaux and Moran, which of the following observations is true about a hyper-social organization?

Web 2.0 encourages companies to provide software ________.

________ is the application of social media to facilitate the cooperative work of people inside organizations.

Social CRM is more structured and controlled than traditional CRM.

A viral hook induces users of an SM site to share a message with others.

Being linked to a network of highly regarded contacts is a form of ________.

Unlike humans, organizations do not have social capital.