Exam 8: Social Media Information Systems

To an organization, the ________ is the likelihood that an entity in a relationship will do something that benefits the organization.

Human capital is the investment in social relations with the expectation of returns in the marketplace.

The first step that a hyper-social organization should take to manage the risk of employee communication is to develop and publicize a(n) ________ policy.

The primary risk of peer-to-peer support is loss of control.

Web 2.0 relies on ________ for revenue.

According to Gossieaux and Moran, a hyper-social organization focuses on managing and influencing customers rather than creating relationships.

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

A ________ is content structure that has emerged from the processing of many user tags in social media.

According to Gossieaux and Moran, a(n) ________ is an organization that uses social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities.

SM communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

When a problematic content causes an organization to do something positive as a result, it is best for the organization to ignore the issue without responding to the content.

Responding to problematic content on social networking sites is best reserved for when the problematic content ________.

According to Gossieaux and Moran's model of the hyper-social organization, channels transmit knowledge, whereas networks transmit data.

Social media application providers are companies and other organizations that choose to support a presence on one or more SM sites.

SM application providers mostly host their SM presence using elastic servers in the cloud.

Which of the following statements is true of social CRM?

________ is the dynamic social media process of employing users to participate in product design or product redesign.

The more technical an organization, the ________ the social policies.

The hyper-social organization model developed by Gossieaux and Moran advocates ________.

Which of the following is an SM application provider?