Exam 8: Social Media Information Systems

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A characteristic of Web 2.0 is that the value of a site increases with an increase in users and use.

(True/False)
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Social capital, unlike traditional capital, ________.

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An example of a mashup is Google's My Maps in which Google provides tools for users to make custom modifications to those maps.

(True/False)
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A person who reads, consumes, and observes activity in one social medium and then broadcasts it in some other medium is called a(n) ________.

(Multiple Choice)
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SM communities differ from communities in the past in that they are ________.

(Multiple Choice)
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Defenders-of-belief communities are highly effective for activities that involve innovation or problem solving.

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Homesourcing is the dynamic social media process of employing users to participate in product design or product redesign.

(True/False)
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Define social media and social media information systems. Name the three SMIS organizational roles.

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Employees who contribute to and manage social networking sites generate direct labor costs.

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Describe "defenders of belief" and "seekers of the truth."

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________, which refers to the matter in an SM site that is contributed by nonemployee site visitors, is the essence of SM relationships.

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Data and responses to data that are contributed to SM sites by users and SM sponsors are referred to as ________.

(Multiple Choice)
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Social CRM supports those customers who are likely to generate the most business.

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User-generated content (UGC) is the essence of SM relationships.

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Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

(Multiple Choice)
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SM sponsors contribute to SM sites via browsers or by using specialized sponsor applications provided by the SM application provider.

(True/False)
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Social media sponsors may or may not pay a fee, depending on the application and on what they do with it.

(True/False)
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A person can gain more social capital by strengthening relationships with people who control resources that are important to him or her.

(True/False)
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________ is the use of information technology to support the sharing of content among networks of users.

(Multiple Choice)
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The storage of ________ differentiates SMIS from Web site applications.

(Multiple Choice)
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