Question 1

Blogs allow marketers to create content in the form of posts,which ideally build trust and a sense of authenticity in customers.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is true of brands,organizations,and nonprofits that use Facebook?

Accepted Answer

A) They have thus far been unsuccessful in their attempts to use the platform to create viral marketing campaigns. 
B) Their pages are public and are thus subject to search engine indexing. 
C) They are restricted from communicating directly with fans and interested stakeholders due to risks of hacking. 
D) Their ability to optimize search engine results is very low. 
A) They have thus far been unsuccessful in their attempts to use the platform to create viral marketing campaigns. 
B) Their pages are public and are thus subject to search engine indexing. 
C) They are restricted from communicating directly with fans and interested stakeholders due to risks of hacking. 
D) Their ability to optimize search engine results is very low.

Question 3

Social media allow marketers to have much more direct and meaningful conversations with customers.

Accepted Answer

A) True 
 B)False

Question 4

Social bookmarking sites differ from social news sites in that:

Accepted Answer

A) the objective of their users is to collect,save,and share interesting and valuable links. 
B) they allow users to edit the stories they find for accuracy. 
C) the ability of users to share,post,or discuss a topic is very limited. 
D) they treat location-based social networking as a game. 
A) the objective of their users is to collect,save,and share interesting and valuable links. 
B) they allow users to edit the stories they find for accuracy. 
C) the ability of users to share,post,or discuss a topic is very limited. 
D) they treat location-based social networking as a game.

Question 5

Much of the growth in social media sites can be attributed to:

Accepted Answer

A) good old-fashioned word-of-mouth promotion. 
B) new platforms like tablets and smartphones. 
C) media hype. 
D) reduced demand for crowdsourcing. 
A) good old-fashioned word-of-mouth promotion. 
B) new platforms like tablets and smartphones. 
C) media hype. 
D) reduced demand for crowdsourcing.

Question 6

Which of the following best describes a collector?

Accepted Answer

A) A person who posts comments,ratings,and reviews of products and services on blogs and forums 
B) A person who produces content for blogs,Web sites,articles,and videos 
C) A person who uses RSS feeds to gather information and vote for Web sites online 
D) A person who posts status updates on social networking sites and microblogging services 
A) A person who posts comments,ratings,and reviews of products and services on blogs and forums 
B) A person who produces content for blogs,Web sites,articles,and videos 
C) A person who uses RSS feeds to gather information and vote for Web sites online 
D) A person who posts status updates on social networking sites and microblogging services

Question 7

Distinguish between owned media and earned media with examples.

Accepted Answer

The purpose of owned media is to develop

Question 8

Marla,a 55-year-old woman,wants to stay in touch with her son,who is away at college.She also hopes to connect with some of her high school friends.Which of the following is Marla most likely to use for this purpose?

Accepted Answer

A) SoundCloud 
B) YouTube 
C) Facebook 
D) Flickr 
A) SoundCloud 
B) YouTube 
C) Facebook 
D) Flickr

Blogs allow marketers to create content in the form of posts,which ideally build trust and a sense of authenticity in customers.

Which of the following is true of brands,organizations,and nonprofits that use Facebook?

Social media allow marketers to have much more direct and meaningful conversations with customers.

Social bookmarking sites differ from social news sites in that:

Much of the growth in social media sites can be attributed to:

Which of the following best describes a collector?

Distinguish between owned media and earned media with examples.

Marla,a 55-year-old woman,wants to stay in touch with her son,who is away at college.She also hopes to connect with some of her high school friends.Which of the following is Marla most likely to use for this purpose?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Pricing Concepts

Setting the Right Price

Filters

Exam 19: Social Media and Marketing

Blogs allow marketers to create content in the form of posts,which ideally build trust and a sense of authenticity in customers.

Which of the following is true of brands,organizations,and nonprofits that use Facebook?

Social media allow marketers to have much more direct and meaningful conversations with customers.

Social bookmarking sites differ from social news sites in that:

Much of the growth in social media sites can be attributed to:

Which of the following best describes a collector?

Distinguish between owned media and earned media with examples.

Marla,a 55-year-old woman,wants to stay in touch with her son,who is away at college.She also hopes to connect with some of her high school friends.Which of the following is Marla most likely to use for this purpose?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Pricing Concepts

Setting the Right Price

Filters