Question 1

M-commerce enables consumers using wireless mobile devices to connect to the Internet and shop.

Accepted Answer

A) True 
 B)False  True

Question 2

Retailers are those firms in a marketing channel that sell directly to consumers as their primary function.

Accepted Answer

A) True 
 B)False  True

Question 3

Intensive distribution is a form of distribution aimed at minimum market coverage.

Accepted Answer

A) True 
 B)False  False

Question 4

​Retailers play a role in making distribution simpler by reducing the number of transactions required by consumersto make a purchase and by making an assortment of goods available in one location.Thisis called _____.

Accepted Answer

A) forward integration 
B) ​contact efficiency 
C) ​sorting 
D) reciprocity 
A) forward integration 
B) ​contact efficiency 
C) ​sorting 
D) reciprocity

Question 5

Red Chilly Productions,a production studio based in the United States,decides to make a major change in its distribution strategy.It withdraws contracts from its retail partners and beginsto operate its own rental store.This results in its retail partners filing several lawsuits against the company.This scenario is an example of _____.​

Accepted Answer

A) bilateral monopoly 
B) ​dual distribution 
C) ​horizontal conflict 
D) retailer monopoly 
A) bilateral monopoly 
B) ​dual distribution 
C) ​horizontal conflict 
D) retailer monopoly

Question 6

_____ negotiate with one another,buy and sell products,and facilitate the change of ownership between buyer and seller in the course of moving a product from themanufacturer into the hands of the final consumer.​

Accepted Answer

A) Channel members 
B) ​Laggards 
C) ​Millennials 
D) Early adopters 
A) Channel members 
B) ​Laggards 
C) ​Millennials 
D) Early adopters

Question 7

Which of the following is true of channel conflict?

Accepted Answer

A) It always has a negative effect on the members of a channel. 
B) It is often caused by an unwillingness of traditional channel members to keep up with the changing times. 
C) It mixes elements of cooperation and competition between two partners who work together on the same initiative. 
D) It does not occur when multiple distribution channels are used. 
A) It always has a negative effect on the members of a channel. 
B) It is often caused by an unwillingness of traditional channel members to keep up with the changing times. 
C) It mixes elements of cooperation and competition between two partners who work together on the same initiative. 
D) It does not occur when multiple distribution channels are used.

Question 8

A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.​

Accepted Answer

A) market grouping 
B) ​common trade alliance 
C) ​retailer monopoly 
D) marketing channel 
A) market grouping 
B) ​common trade alliance 
C) ​retailer monopoly 
D) marketing channel

Question 9

A__________channel enables a consumer to return a product when it reaches the end of its useful life.

Accepted Answer

The answer of A__________channel enables a consumer to return a...

Question 10

Why are many companies transitioning to omnichannel distribution operations?

Accepted Answer

Many companies are transitioning to omni

Question 11

Facial recognition technology allows multiple retailers to sell products to consumers through social media sites.

Accepted Answer

A) True 
 B)False

Question 12

The major characteristic that is used to differentiate intermediaries from one another is whether they:

Accepted Answer

A) create specialization of labor. 
B) create economies of scale. 
C) raise profit margins for independent middlemen. 
D) take title to the products they sell. 
A) create specialization of labor. 
B) create economies of scale. 
C) raise profit margins for independent middlemen. 
D) take title to the products they sell.

Question 13

Roubov Inc.is a chain of American department stores that sells clothing,furniture,home appliances,and toys.It buys its goods in large quantities directly from a manufacturer.Based on this information,Roubov Inc.most likely makes use of a(n)_____.​

Accepted Answer

A) retailer channel 
B) ​wholesaler channel 
C) ​agent channel 
D) directchannel 
A) retailer channel 
B) ​wholesaler channel 
C) ​agent channel 
D) directchannel

Question 14

Mezjo Inc.is a video store that sells DVDs and also sells popcorn,candy,soft drinks,and entertainment publications.It stores all of these products in separate warehouses and uses different modes of transportation to deliver them.Which of the following functions is described in this scenario?

Accepted Answer

A) Transactional functions 
B) Research functions 
C) Logistical functions 
D) Financing functions 
A) Transactional functions 
B) Research functions 
C) Logistical functions 
D) Financing functions

Question 15

In exclusive distribution,a manufacturer tries to have a product available in every outlet where potential consumers might want to buy it.

Accepted Answer

A) True 
 B)False

Question 16

__________occurs when a firm refuses to meet specific obligations or fails to change when new situations arise.

Accepted Answer

The answer of __________occurs when a firm refuses to meet...

Question 17

Phoenix Automated Retail Servicesspecializes in DVD rentals via automated retail kiosks.If consumers want a particular DVD,they can rent it from Phoenix instead of searching for itinvariousproduction studios.Phoenixtherefore provides _____ for both consumers and the production studios.​

Accepted Answer

A) contact efficiency 
B) ​reciprocity 
C) ​synergy 
D) forward integration 
A) contact efficiency 
B) ​reciprocity 
C) ​synergy 
D) forward integration

Question 18

A__________is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

Accepted Answer

The answer of A__________is a business structure of interdependent organizations...

Question 19

Which of the following is true of the facilitating function performed by intermediaries?

Accepted Answer

A) It involves explaining a product's features,advantages,and benefits. 
B) It includes transportation and storage of assets. 
C) It includes research and financing. 
D) It involves communicating with prospective buyers to make them aware of existing products. 
A) It involves explaining a product's features,advantages,and benefits. 
B) It includes transportation and storage of assets. 
C) It includes research and financing. 
D) It involves communicating with prospective buyers to make them aware of existing products.

Question 20

Indigo Blue Inc.is a distributor of equipment,component parts,and supplies in the United States.It has an ownership title to all its products.These products are stocked in both national and regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers.Based on this information,Indigo Blue Inc.is an example of a(n)_____.​

Accepted Answer

A) agent 
B) ​merchant wholesaler 
C) ​retailer 
D) government buyer 
A) agent 
B) ​merchant wholesaler 
C) ​retailer 
D) government buyer

M-commerce enables consumers using wireless mobile devices to connect to the Internet and shop.

Retailers are those firms in a marketing channel that sell directly to consumers as their primary function.

Intensive distribution is a form of distribution aimed at minimum market coverage.

Retailers play a role in making distribution simpler by reducing the number of transactions required by consumersto make a purchase and by making an assortment of goods available in one location.Thisis called _____.

_____ negotiate with one another,buy and sell products,and facilitate the change of ownership between buyer and seller in the course of moving a product from themanufacturer into the hands of the final consumer.

Which of the following is true of channel conflict?

A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

A__________channel enables a consumer to return a product when it reaches the end of its useful life.

Why are many companies transitioning to omnichannel distribution operations?

Facial recognition technology allows multiple retailers to sell products to consumers through social media sites.

The major characteristic that is used to differentiate intermediaries from one another is whether they:

Roubov Inc.is a chain of American department stores that sells clothing,furniture,home appliances,and toys.It buys its goods in large quantities directly from a manufacturer.Based on this information,Roubov Inc.most likely makes use of a(n)_____.

Mezjo Inc.is a video store that sells DVDs and also sells popcorn,candy,soft drinks,and entertainment publications.It stores all of these products in separate warehouses and uses different modes of transportation to deliver them.Which of the following functions is described in this scenario?

In exclusive distribution,a manufacturer tries to have a product available in every outlet where potential consumers might want to buy it.

__________occurs when a firm refuses to meet specific obligations or fails to change when new situations arise.

Phoenix Automated Retail Servicesspecializes in DVD rentals via automated retail kiosks.If consumers want a particular DVD,they can rent it from Phoenix instead of searching for itinvariousproduction studios.Phoenixtherefore provides _____ for both consumers and the production studios.

A__________is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

Which of the following is true of the facilitating function performed by intermediaries?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters

Exam 14: Marketing Channels

M-commerce enables consumers using wireless mobile devices to connect to the Internet and shop.

Retailers are those firms in a marketing channel that sell directly to consumers as their primary function.

Intensive distribution is a form of distribution aimed at minimum market coverage.

​Retailers play a role in making distribution simpler by reducing the number of transactions required by consumersto make a purchase and by making an assortment of goods available in one location.Thisis called _____.

_____ negotiate with one another,buy and sell products,and facilitate the change of ownership between buyer and seller in the course of moving a product from themanufacturer into the hands of the final consumer.​

Which of the following is true of channel conflict?

A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.​

A__________channel enables a consumer to return a product when it reaches the end of its useful life.

Why are many companies transitioning to omnichannel distribution operations?

Facial recognition technology allows multiple retailers to sell products to consumers through social media sites.

The major characteristic that is used to differentiate intermediaries from one another is whether they:

Roubov Inc.is a chain of American department stores that sells clothing,furniture,home appliances,and toys.It buys its goods in large quantities directly from a manufacturer.Based on this information,Roubov Inc.most likely makes use of a(n)_____.​

Mezjo Inc.is a video store that sells DVDs and also sells popcorn,candy,soft drinks,and entertainment publications.It stores all of these products in separate warehouses and uses different modes of transportation to deliver them.Which of the following functions is described in this scenario?

In exclusive distribution,a manufacturer tries to have a product available in every outlet where potential consumers might want to buy it.

__________occurs when a firm refuses to meet specific obligations or fails to change when new situations arise.

Phoenix Automated Retail Servicesspecializes in DVD rentals via automated retail kiosks.If consumers want a particular DVD,they can rent it from Phoenix instead of searching for itinvariousproduction studios.Phoenixtherefore provides _____ for both consumers and the production studios.​

A__________is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

Which of the following is true of the facilitating function performed by intermediaries?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters

Retailers play a role in making distribution simpler by reducing the number of transactions required by consumersto make a purchase and by making an assortment of goods available in one location.Thisis called _____.

_____ negotiate with one another,buy and sell products,and facilitate the change of ownership between buyer and seller in the course of moving a product from themanufacturer into the hands of the final consumer.

A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

Roubov Inc.is a chain of American department stores that sells clothing,furniture,home appliances,and toys.It buys its goods in large quantities directly from a manufacturer.Based on this information,Roubov Inc.most likely makes use of a(n)_____.

Phoenix Automated Retail Servicesspecializes in DVD rentals via automated retail kiosks.If consumers want a particular DVD,they can rent it from Phoenix instead of searching for itinvariousproduction studios.Phoenixtherefore provides _____ for both consumers and the production studios.