Exam 16: Marketing Communications

A(n)_____ is the combination of advertising,personal selling,sales promotion,social media,and public relations that are used to reach the target market and fulfill an organization's overall goals.​

YouTube is an example of a microblog.

Social media are used by marketers as a way to extend the benefits of their traditional media.

Cover Board Inc.is a company that designs and prints advertisements on coffee sleeves used on cups sold in coffee shops.To find clients to advertise on the coffee cup sleeves,the company sends a representative to other companies to explain them the benefits of advertising on these sleeves.In this case,which of the following promotional strategies is used by Cover Board Inc.?

Arise Food Corporation displays posters in supermarkets to promote its new range of pasta sauces.Which of the following stages of the communication process is the company engaged in during the course of promoting its products?

Social media prohibits consumers' interaction with other consumers.

The fishing lures produced by Fun Lite Corporation are unique in that they are handcrafted.Advertising by the company emphasizes the point that how its lures,unlike others,are all handcrafted.This feature is the company's:

_____ refers to communication by marketers that informs,persuades,and reminds potential buyers of a product in order to influence an opinion or elicit a response.​

Social media are non-ubiquitous.

What are the two types of buying decisions? Which buying decision calls attention to a brand by the most effective promotion?

Which of the following statements is true of the characteristics of the elements in a promotional mix?

Which of the following statements is true of a promotional mix?

The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or a retailer to carry and sell particular merchandise is known as a _____ strategy.​

A television channel promotes its new reality show through print and broadcast advertising as well as personal appearances by show participants in promotional events,Web sites,and merchandise signed by the participants.To make sure that all of the promotional messages are coordinated,the television channel should use the:

The National Pork Board of the United States wants to create more consumer demand for pork products.The board decides on how to use advertising,public relations,personal selling,sales promotion,and social media to create a coordinated plan that will become an integral part of the its marketing functions.Thus,the board is developing a _____.​

Traditional methods of personal selling include a planned presentation to one or more prospective buyers for the purpose of making a sale.

An advertisement in a trade magazine targeted toward veterinarians urges them to prescribe the drug Hepato for cats and dogs with damaged livers.This advertisement was placed by the product's manufacturer.This advertisement is an example of how manufacturers use a(n)_____ strategy.​

A beverage company plans to launch a new energy drink.It decides to partly sponsor a marathon in the city.It places billboards and posters describing the new drink throughout the marathon route.Company representatives distribute flyers to people arriving to watch the marathon.The company also issues press releases as part of the product launch.Therefore,the company is executing a:

__________consists of all marketing activities that stimulate consumer purchasing,such as coupons,contests,free samples,and trade shows.

The promotional mix elements that should be emphasized for products moving into the growth stage of the product life cycle are: