Question 1

In online games,social and real-world-like titles are least appropriate for marketing and advertising.

Accepted Answer

A) True 
 B)False  False

Question 2

Francis,a restaurant chain's social media manager,wants to conduct an online contest to promote his restaurant.He conducts the contest in a social networking site which allows people to post only 140-characters long updates.In this context,Francis has used__________to conduct the contest.

Accepted Answer

microblogs

Question 3

Which of the following is a location-based social networking site?

Accepted Answer

A) Facebook 
B) Twitter 
C) WordPress 
D) FourSquare 
A) Facebook 
B) Twitter 
C) WordPress 
D) FourSquare D

Question 4

Review sites have proved to be disadvantageous to marketers as consumers can post negative comments publicly on these sites.

Accepted Answer

A) True 
 B)False

Question 5

The first action a marketing team should take when initiating a social media campaign is:

Accepted Answer

A) establish a listening platform. 
B) identify the medium for the campaign. 
C) identify potential consumers. 
D) decide which tools and platforms to use as part of its social media strategy. 
A) establish a listening platform. 
B) identify the medium for the campaign. 
C) identify potential consumers. 
D) decide which tools and platforms to use as part of its social media strategy.

Question 6

List the implications that social media have for marketers and the way they communicate with their customers.

Accepted Answer

Social media have several implications f

Question 7

Felosky Inc. ,an animal-welfare organization that specializes in cats-care,uses its Facebook page to find cat veterinarians,cat-food providers,and care takers,who could collaborate with the team to work on a project.The process used by Felosky Inc.is known as _____.​

Accepted Answer

A) personal selling 
B) ​social media monitoring 
C) ​crowdsourcing 
D) media sharing 
A) personal selling 
B) ​social media monitoring 
C) ​crowdsourcing 
D) media sharing

Question 8

Which of the following changes has been brought about in advertising because of the influence of social media?

Accepted Answer

A) The number of ways in which marketers can have direct and meaningful conversations with customers has reduced. 
B) The focus of social media has unavoidably shifted to manufacturers. 
C) The interaction between producer and consumer has become less about engaging and more about entertaining. 
D) The audience is often in control of the message,the medium,the response,or all three. 
A) The number of ways in which marketers can have direct and meaningful conversations with customers has reduced. 
B) The focus of social media has unavoidably shifted to manufacturers. 
C) The interaction between producer and consumer has become less about engaging and more about entertaining. 
D) The audience is often in control of the message,the medium,the response,or all three.

Question 9

Angela and Dominic own Slice Pizzeria.They keep track of the number of mentions their store receives on sites like Twitter and Facebook,but they are unsure of what steps to take next.Based on the eight stages of effective listening,Angela and Dominic are currently in the _____ of developing an effective listening system.

Accepted Answer

A) stage 1 
B) stage 2 
C) stage 3 
D) stage 4 
A) stage 1 
B) stage 2 
C) stage 3 
D) stage 4

Question 10

Francis,a restaurant chain's social media manager,wants to conduct an online contest to promote his restaurant.He conducts the contest in a social networking site which allows people to post only 140-characters long updates.In this context,Francis has used -_____ to conduct the contest.​

Accepted Answer

A) social review sites 
B) ​media sharing sites 
C) ​private blogs 
D) microblogs 
A) social review sites 
B) ​media sharing sites 
C) ​private blogs 
D) microblogs

Question 11

A publicly accessible Web page that serves as an interactive journal is called a tweet.

Accepted Answer

A) True 
 B)False

Question 12

LinkedIn is designed to be more multimedia-rich rather than information-rich.

Accepted Answer

A) True 
 B)False

Question 13

Explain the role of social media in marketing.

Accepted Answer

Social media is any tool or service that

Question 14

By far,the largest social network for gaming is:

Accepted Answer

A) Twitter. 
B) LinkedIn. 
C) SnapChat. 
D) Facebook. 
A) Twitter. 
B) LinkedIn. 
C) SnapChat. 
D) Facebook.

Question 15

A review site allows consumers to post,read,rate,and comment on opinions regarding a wide variety of goods and services.

Accepted Answer

A) True 
 B)False

Question 16

How has social media changed the way marketers and consumers communicate with one another? How has it changed who is in control of the communication?

Accepted Answer

A consequence of social media is the wid

Question 17

Which type of social media user posts comments,ratings,and reviews of products and services on blogs and forums?

Accepted Answer

A) Critics 
B) Spectators 
C) Joiners 
D) Inactives 
A) Critics 
B) Spectators 
C) Joiners 
D) Inactives

Question 18

Kelly's Kitchen strives to improve its customer service and make sure its customers enjoy the food and ambience.It has a team dedicated to keep track of customers' opinion about Kelly's kitchen on popular food review sites and other Web sites.It tries its best to incorporate any changes suggested by its customers on such sites.This scenario illustrates _____.​

Accepted Answer

A) relationship selling 
B) ​social media monitoring 
C) ​market segmentation 
D) social commerce 
A) relationship selling 
B) ​social media monitoring 
C) ​market segmentation 
D) social commerce

Question 19

A popular production house wants to release a teaser of one of its upcoming movies to create a buzz among the public.Which of the following is the best platform that can be used by the studio?

Accepted Answer

A) Picasa 
B) Photobucket 
C) YouTube 
D) Imgur 
A) Picasa 
B) Photobucket 
C) YouTube 
D) Imgur

Question 20

Which of the following is the first stage involved in creating an effective social media plan?

Accepted Answer

A) Listening to customers 
B) Setting social media objectives 
C) Defining strategies 
D) Identifying the target audience 
A) Listening to customers 
B) Setting social media objectives 
C) Defining strategies 
D) Identifying the target audience

In online games,social and real-world-like titles are least appropriate for marketing and advertising.

Francis,a restaurant chain's social media manager,wants to conduct an online contest to promote his restaurant.He conducts the contest in a social networking site which allows people to post only 140-characters long updates.In this context,Francis has used__________to conduct the contest.

Which of the following is a location-based social networking site?

Review sites have proved to be disadvantageous to marketers as consumers can post negative comments publicly on these sites.

The first action a marketing team should take when initiating a social media campaign is:

List the implications that social media have for marketers and the way they communicate with their customers.

Felosky Inc. ,an animal-welfare organization that specializes in cats-care,uses its Facebook page to find cat veterinarians,cat-food providers,and care takers,who could collaborate with the team to work on a project.The process used by Felosky Inc.is known as _____.

Which of the following changes has been brought about in advertising because of the influence of social media?

Francis,a restaurant chain's social media manager,wants to conduct an online contest to promote his restaurant.He conducts the contest in a social networking site which allows people to post only 140-characters long updates.In this context,Francis has used -_____ to conduct the contest.

A publicly accessible Web page that serves as an interactive journal is called a tweet.

LinkedIn is designed to be more multimedia-rich rather than information-rich.

Explain the role of social media in marketing.

By far,the largest social network for gaming is:

A review site allows consumers to post,read,rate,and comment on opinions regarding a wide variety of goods and services.

How has social media changed the way marketers and consumers communicate with one another? How has it changed who is in control of the communication?

Which type of social media user posts comments,ratings,and reviews of products and services on blogs and forums?

A popular production house wants to release a teaser of one of its upcoming movies to create a buzz among the public.Which of the following is the best platform that can be used by the studio?

Which of the following is the first stage involved in creating an effective social media plan?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Pricing Concepts

Setting the Right Price

Filters

Exam 19: Social Media and Marketing

In online games,social and real-world-like titles are least appropriate for marketing and advertising.

Francis,a restaurant chain's social media manager,wants to conduct an online contest to promote his restaurant.He conducts the contest in a social networking site which allows people to post only 140-characters long updates.In this context,Francis has used__________to conduct the contest.

Which of the following is a location-based social networking site?

Review sites have proved to be disadvantageous to marketers as consumers can post negative comments publicly on these sites.

The first action a marketing team should take when initiating a social media campaign is:

List the implications that social media have for marketers and the way they communicate with their customers.

Felosky Inc. ,an animal-welfare organization that specializes in cats-care,uses its Facebook page to find cat veterinarians,cat-food providers,and care takers,who could collaborate with the team to work on a project.The process used by Felosky Inc.is known as _____.​

Which of the following changes has been brought about in advertising because of the influence of social media?

Francis,a restaurant chain's social media manager,wants to conduct an online contest to promote his restaurant.He conducts the contest in a social networking site which allows people to post only 140-characters long updates.In this context,Francis has used -_____ to conduct the contest.​

A publicly accessible Web page that serves as an interactive journal is called a tweet.

LinkedIn is designed to be more multimedia-rich rather than information-rich.

Explain the role of social media in marketing.

By far,the largest social network for gaming is:

A review site allows consumers to post,read,rate,and comment on opinions regarding a wide variety of goods and services.

How has social media changed the way marketers and consumers communicate with one another? How has it changed who is in control of the communication?

Which type of social media user posts comments,ratings,and reviews of products and services on blogs and forums?

A popular production house wants to release a teaser of one of its upcoming movies to create a buzz among the public.Which of the following is the best platform that can be used by the studio?

Which of the following is the first stage involved in creating an effective social media plan?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Pricing Concepts

Setting the Right Price

Filters

Felosky Inc. ,an animal-welfare organization that specializes in cats-care,uses its Facebook page to find cat veterinarians,cat-food providers,and care takers,who could collaborate with the team to work on a project.The process used by Felosky Inc.is known as _____.

Francis,a restaurant chain's social media manager,wants to conduct an online contest to promote his restaurant.He conducts the contest in a social networking site which allows people to post only 140-characters long updates.In this context,Francis has used -_____ to conduct the contest.