Question 1

__________is the process of identifying and assessing what is being said about a company,individual,product,or brand.

Accepted Answer

Social med

Question 2

FourSquare and Loopt are examples of location-based social networking site.

Accepted Answer

A) True 
 B)False

Question 3

Short message service (SMS)is different from multimedia messaging service (MMS)in that:

Accepted Answer

A) SMS allows 960-character text messages,while MMS allows 160-character text messages. 
B) SMS is designed specifically for viewing and navigation on mobile devices,while MMS does not have such features. 
C) SMS does not allow the attachment of images,videos,and ringtones to text messages,while MMS allows. 
D) SMS does not require Internet,while MMS requires Internet for functioning. 
A) SMS allows 960-character text messages,while MMS allows 160-character text messages. 
B) SMS is designed specifically for viewing and navigation on mobile devices,while MMS does not have such features. 
C) SMS does not allow the attachment of images,videos,and ringtones to text messages,while MMS allows. 
D) SMS does not require Internet,while MMS requires Internet for functioning.

Question 4

Corporate blogs are blogs that entail shorter posts than traditional blogs.

Accepted Answer

A) True 
 B)False

Question 5

Bethany follows several blogs every day and uses YouTube frequently to watch latest videos.She does not have her own Web site,and she almost never posts any comments on the sites she visits.She just enjoys reading and watching the content on popular sites.Bethany would be best characterized as a _____.​

Accepted Answer

A) creator 
B) ​spectator 
C) ​collector 
D) joiner 
A) creator 
B) ​spectator 
C) ​collector 
D) joiner

Question 6

Monette has posted over 100 book reviews on Amazon.com.She also frequently reviews products and services on Epinions and posts her reviews of local restaurants on Yelp.As a social media user,Monette would best be characterized as a__________.

Accepted Answer

The answer of Monette has posted over 100 book reviews...

Question 7

Which of the following actions is performed during the final stage of an effective social media plan?

Accepted Answer

A) Setting objectives that can be specifically accomplished through social media 
B) Examining trends and best practices in the industry 
C) Listening to customers and understanding their expectations 
D) Making changes to a newly implemented campaign based on consumer response 
A) Setting objectives that can be specifically accomplished through social media 
B) Examining trends and best practices in the industry 
C) Listening to customers and understanding their expectations 
D) Making changes to a newly implemented campaign based on consumer response

Question 8

_____ is the process of identifying and assessing what is being said about a company,individual,product,or brand.​

Accepted Answer

A) Media planning 
B) ​Crowdsourcing 
C) ​Social media monitoring 
D) Networking 
A) Media planning 
B) ​Crowdsourcing 
C) ​Social media monitoring 
D) Networking

Question 9

Monette has posted over 100 book reviews on Amazon.com.She also frequently reviews products and services on Epinions and posts her reviews of local restaurants on Yelp.As a social media user,Monette would best be characterized as a _____.​

Accepted Answer

A) joiner 
B) ​spectator 
C) ​critic 
D) collector 
A) joiner 
B) ​spectator 
C) ​critic 
D) collector

Question 10

Felosky Inc. ,an animal-welfare organization that specializes in cats-care,uses its Facebook page to find cat veterinarians,cat-food providers,and care takers,who could collaborate with the team to work on a project.The process used by Felosky Inc.is known as__________.

Accepted Answer

The answer of Felosky Inc. ,an animal-welfare organization that specializes...

Question 11

Which of the following is true of social media?

Accepted Answer

A) It cannot be compared to traditional advertising in any meaningful way. 
B) It offers a mass-media method of interacting with customers. 
C) It has less sophisticated ways of measuring how marketers meet and interact with consumers than traditional advertising. 
D) It offers more one-to-one ways to meet consumers than traditional marketing media. 
A) It cannot be compared to traditional advertising in any meaningful way. 
B) It offers a mass-media method of interacting with customers. 
C) It has less sophisticated ways of measuring how marketers meet and interact with consumers than traditional advertising. 
D) It offers more one-to-one ways to meet consumers than traditional marketing media.

Question 12

Social media measurements are meaningless if:

Accepted Answer

A) they require further processing. 
B) they are tied to performance indicators. 
C) they are taken from many sources. 
D) they lack context. 
A) they require further processing. 
B) they are tied to performance indicators. 
C) they are taken from many sources. 
D) they lack context.

Question 13

Explain the key guidelines that marketers must follow to leverage owned media,earned media,and paid media?

Accepted Answer

To leverage all three types of media,mar

Question 14

Marketers find social news sites useful for promoting campaigns,creating conversations around related issues,and building Web site traffic.

Accepted Answer

A) True 
 B)False

Question 15

One of the implications of social media for marketers is that they must realize that they often do not control the content on social media sites.

Accepted Answer

A) True 
 B)False

Question 16

TwitPic,Flickr,and Photobucket are all examples of:

Accepted Answer

A) media sharing sites. 
B) corporate blogs. 
C) virtual worlds. 
D) microblogs. 
A) media sharing sites. 
B) corporate blogs. 
C) virtual worlds. 
D) microblogs.

Question 17

Kelly's Kitchen strives to improve its customer service and make sure its customers enjoy the food and ambience.It has a team dedicated to keep track of customers' opinion about Kelly's kitchen on popular food review sites and other Web sites.It tries its best to incorporate any changes suggested by its customers on such sites.This scenario illustrates__________.

Accepted Answer

social med

Question 18

Bethany follows several blogs every day and uses YouTube frequently to watch latest videos.She does not have her own Web site,and she almost never posts any comments on the sites she visits.She just enjoys reading and watching the content on popular sites.Bethany would be best characterized as a__________.

Accepted Answer

The answer of Bethany follows several blogs every day and...

Question 19

Crowdsourcing describes:

Accepted Answer

A) how the input of many people can be leveraged to make decisions that used to be based on the input of only a few people. 
B) how the level of buzz created for a product can be used as a measurable parameter for determining the product's effectiveness. 
C) the methods in which a consumer should use a product or service. 
D) the need for consumers to buy a product and their willingness to buy it. 
A) how the input of many people can be leveraged to make decisions that used to be based on the input of only a few people. 
B) how the level of buzz created for a product can be used as a measurable parameter for determining the product's effectiveness. 
C) the methods in which a consumer should use a product or service. 
D) the need for consumers to buy a product and their willingness to buy it.

Question 20

In the context of the eight stages of effective listening,which of the following is a purpose of stage one,listening without objectives?

Accepted Answer

A) Identifying influencers to improve overall marketing strategy 
B) Measuring impact of satisfaction or frustration during interaction 
C) Generating high sense of satisfaction for customers 
D) Keeping up with brand and competitor information 
A) Identifying influencers to improve overall marketing strategy 
B) Measuring impact of satisfaction or frustration during interaction 
C) Generating high sense of satisfaction for customers 
D) Keeping up with brand and competitor information

__________is the process of identifying and assessing what is being said about a company,individual,product,or brand.

FourSquare and Loopt are examples of location-based social networking site.

Short message service (SMS)is different from multimedia messaging service (MMS)in that:

Corporate blogs are blogs that entail shorter posts than traditional blogs.

Monette has posted over 100 book reviews on Amazon.com.She also frequently reviews products and services on Epinions and posts her reviews of local restaurants on Yelp.As a social media user,Monette would best be characterized as a__________.

Which of the following actions is performed during the final stage of an effective social media plan?

_____ is the process of identifying and assessing what is being said about a company,individual,product,or brand.

Monette has posted over 100 book reviews on Amazon.com.She also frequently reviews products and services on Epinions and posts her reviews of local restaurants on Yelp.As a social media user,Monette would best be characterized as a _____.

Felosky Inc. ,an animal-welfare organization that specializes in cats-care,uses its Facebook page to find cat veterinarians,cat-food providers,and care takers,who could collaborate with the team to work on a project.The process used by Felosky Inc.is known as__________.

Which of the following is true of social media?

Social media measurements are meaningless if:

Explain the key guidelines that marketers must follow to leverage owned media,earned media,and paid media?

Marketers find social news sites useful for promoting campaigns,creating conversations around related issues,and building Web site traffic.

One of the implications of social media for marketers is that they must realize that they often do not control the content on social media sites.

TwitPic,Flickr,and Photobucket are all examples of:

Crowdsourcing describes:

In the context of the eight stages of effective listening,which of the following is a purpose of stage one,listening without objectives?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Pricing Concepts

Setting the Right Price

Filters

Exam 19: Social Media and Marketing

__________is the process of identifying and assessing what is being said about a company,individual,product,or brand.

FourSquare and Loopt are examples of location-based social networking site.

Short message service (SMS)is different from multimedia messaging service (MMS)in that:

Corporate blogs are blogs that entail shorter posts than traditional blogs.

Monette has posted over 100 book reviews on Amazon.com.She also frequently reviews products and services on Epinions and posts her reviews of local restaurants on Yelp.As a social media user,Monette would best be characterized as a__________.

Which of the following actions is performed during the final stage of an effective social media plan?

_____ is the process of identifying and assessing what is being said about a company,individual,product,or brand.​

Monette has posted over 100 book reviews on Amazon.com.She also frequently reviews products and services on Epinions and posts her reviews of local restaurants on Yelp.As a social media user,Monette would best be characterized as a _____.​

Felosky Inc. ,an animal-welfare organization that specializes in cats-care,uses its Facebook page to find cat veterinarians,cat-food providers,and care takers,who could collaborate with the team to work on a project.The process used by Felosky Inc.is known as__________.

Which of the following is true of social media?

Social media measurements are meaningless if:

Explain the key guidelines that marketers must follow to leverage owned media,earned media,and paid media?

Marketers find social news sites useful for promoting campaigns,creating conversations around related issues,and building Web site traffic.

One of the implications of social media for marketers is that they must realize that they often do not control the content on social media sites.

TwitPic,Flickr,and Photobucket are all examples of:

Crowdsourcing describes:

In the context of the eight stages of effective listening,which of the following is a purpose of stage one,listening without objectives?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Pricing Concepts

Setting the Right Price

Filters

_____ is the process of identifying and assessing what is being said about a company,individual,product,or brand.

Monette has posted over 100 book reviews on Amazon.com.She also frequently reviews products and services on Epinions and posts her reviews of local restaurants on Yelp.As a social media user,Monette would best be characterized as a _____.