Exam 12: Services and Nonprofit Organization Marketing

Silver Line Electronics Inc.uses technology to produce laptops and other gadgets in bulk based on each individual client's specific needs and requirements.This is an example of _____.​

Internal marketing is more important for goods manufacturers than service firms.

The__________of a service most clearly reveals the relationship between its target market strategy and its distribution strategy.

A bundled price is preferable when:

Marketing services is more challenging than marketing goods because:

According to the gap model of service quality,which of the following is true of gap 1?

Car Bar allows its customer to rent a car at $10 per day on weekdays,at $15 per day on weekends,and at $20 per day exclusively during the holiday season.This pricing strategy helps the company match the supply and demand for its cars.This is an example of__________.

At Great Bear Nature Tours,the owners are careful to treat both guests and employees very well.In fact,most employees feel that they are treated like privileged guests at work.This is an example of:

With the help of examples,describe the two unique challenges faced by service providers as they decide on a pricing strategy.

Premium boutique hotels encourage employees to develop strong,personal relationships with guests.Such hotels offer value-added services that are not available at traditional hotels.At which level of relationship marketing are these hotels operating?

The _____ of a service most clearly reveals the relationship between its target market strategy and its distribution strategy.​

_____,one of the components on which customers evaluate service quality,refers to the knowledge and courtesy of employees and their ability to convey trust.​

TrustUs Insurance's tagline is "You're in safe hands with TrustUs," and Serenity Life Insurance uses a rock as its trade symbol because it wants to convey stability.What type of promotion strategy are these companies using?

In revenue-orientated pricing,prices vary with different market segments' ability to pay.

__________refers to the inability of services to be stored,warehoused,or inventoried.

What is the difference between internal marketing and relationship marketing? Why are these types of marketing important to service marketing?

When a firm develops structural bonds with its customers by offering unique value added services,it is operating at _____ of relationship marketing.​

__________focuses on maximizing the surplus of income over costs.

Which of the following is true of operations-oriented pricing?

Which of the following is true of goods?