Question 1

When is a service mix effective?

Accepted Answer

Most service organizations market more t

Question 2

Which of the following is a limitation of the revenue-oriented pricing approach?

Accepted Answer

A) High tax rates 
B) Difficulty in determining costs 
C) High economies of scale 
D) Difficulty in communicating to consumers 
A) High tax rates 
B) Difficulty in determining costs 
C) High economies of scale 
D) Difficulty in communicating to consumers

Question 3

David and Kathy like to take their young son,Chaz,to Moe's Southwestern Grill for lunch after church every Sunday.While they like to eat at Moe's at any time,Sunday is particularly good because it is "kids eat free" day at the restaurant.Until Moe's began this attractive offer,Sundays were very slow.Now it is one of the busiest days of the week for the restaurant.This strategy was a way to contend with the service characteristic of:

Accepted Answer

A) variability. 
B) perishability. 
C) intangibility. 
D) inseparability. 
A) variability. 
B) perishability. 
C) intangibility. 
D) inseparability.

Question 4

Which of the following is true of supplementary services?

Accepted Answer

A) They are the most basic benefit the customer is buying. 
B) They are usually emphasized to create a competitive advantage. 
C) They are services mandatorily required by the government. 
D) They are services that compete with the core service. 
A) They are the most basic benefit the customer is buying. 
B) They are usually emphasized to create a competitive advantage. 
C) They are services mandatorily required by the government. 
D) They are services that compete with the core service.

Question 5

For time-dependent service providers such as airlines,physicians,and dentists,scheduling is often a more important factor than location.

Accepted Answer

A) True 
 B)False

Question 6

Business Essentials is a support group that consists mostly of young women who offer tips on budgeting and debt relief.Their goal is to help women break financial ceilings.Business Essentials is providing a(n)__________that is helpful to women who want to be financially savvy.

Accepted Answer

The answer of Business Essentials is a support group that...

Question 7

There are four promotional strategies for dealing with the unique features of services.Name these strategies and give examples of each,using American Airlines (or another air carrier you are familiar with)as your example.

Accepted Answer

- Stressing tangible cues: The most obvi

Question 8

_____ focuses on maximizing the surplus of income over costs.​

Accepted Answer

A) Operations-oriented pricing 
B) ​Revenue-oriented pricing 
C) ​Patronage-oriented pricing 
D) Quality-oriented pricing 
A) Operations-oriented pricing 
B) ​Revenue-oriented pricing 
C) ​Patronage-oriented pricing 
D) Quality-oriented pricing

Question 9

Which of the following is true of mass customization?

Accepted Answer

A) It results in a lower cost to firms when compared to standardized services. 
B) It results in giving each customer whatever he or she asks for. 
C) It is useful only to service firms and not to manufacturing firms. 
D) It is based on the tenet that the needs,wants,or desires of all customers are the same. 
A) It results in a lower cost to firms when compared to standardized services. 
B) It results in giving each customer whatever he or she asks for. 
C) It is useful only to service firms and not to manufacturing firms. 
D) It is based on the tenet that the needs,wants,or desires of all customers are the same.

Question 10

Senior citizen and student discounts at movie theaters and restaurants are examples of operations-oriented pricing.

Accepted Answer

A) True 
 B)False

Question 11

Each part of the service mix should make a different contribution to achieving a firm's goals.

Accepted Answer

A) True 
 B)False

Question 12

When a firm develops structural bonds with its customers by offering unique value added services,it is operating at__________of relationship marketing.

Accepted Answer

The answer of When a firm develops structural bonds with...

Question 13

The Internet is a form of indirect service distribution.

Accepted Answer

A) True 
 B)False

Question 14

__________refers to the follow-up activities that a service firm might engage in after a customer transaction.

Accepted Answer

Postpurcha

When is a service mix effective?

Which of the following is a limitation of the revenue-oriented pricing approach?

Which of the following is true of supplementary services?

For time-dependent service providers such as airlines,physicians,and dentists,scheduling is often a more important factor than location.

Business Essentials is a support group that consists mostly of young women who offer tips on budgeting and debt relief.Their goal is to help women break financial ceilings.Business Essentials is providing a(n)__________that is helpful to women who want to be financially savvy.

There are four promotional strategies for dealing with the unique features of services.Name these strategies and give examples of each,using American Airlines (or another air carrier you are familiar with)as your example.

_____ focuses on maximizing the surplus of income over costs.

Which of the following is true of mass customization?

Senior citizen and student discounts at movie theaters and restaurants are examples of operations-oriented pricing.

Each part of the service mix should make a different contribution to achieving a firm's goals.

When a firm develops structural bonds with its customers by offering unique value added services,it is operating at__________of relationship marketing.

The Internet is a form of indirect service distribution.

__________refers to the follow-up activities that a service firm might engage in after a customer transaction.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters

Exam 12: Services and Nonprofit Organization Marketing

When is a service mix effective?

Which of the following is a limitation of the revenue-oriented pricing approach?

Which of the following is true of supplementary services?

For time-dependent service providers such as airlines,physicians,and dentists,scheduling is often a more important factor than location.

Business Essentials is a support group that consists mostly of young women who offer tips on budgeting and debt relief.Their goal is to help women break financial ceilings.Business Essentials is providing a(n)__________that is helpful to women who want to be financially savvy.

There are four promotional strategies for dealing with the unique features of services.Name these strategies and give examples of each,using American Airlines (or another air carrier you are familiar with)as your example.

_____ focuses on maximizing the surplus of income over costs.​

Which of the following is true of mass customization?

Senior citizen and student discounts at movie theaters and restaurants are examples of operations-oriented pricing.

Each part of the service mix should make a different contribution to achieving a firm's goals.

When a firm develops structural bonds with its customers by offering unique value added services,it is operating at__________of relationship marketing.

The Internet is a form of indirect service distribution.

__________refers to the follow-up activities that a service firm might engage in after a customer transaction.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters

_____ focuses on maximizing the surplus of income over costs.