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Phoenix Automated Retail Servicesspecializes in DVD Rentals Via Automated Retail

Question 17

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Phoenix Automated Retail Servicesspecializes in DVD rentals via automated retail kiosks.If consumers want a particular DVD,they can rent it from Phoenix instead of searching for itinvariousproduction studios.Phoenixtherefore provides _____ for both consumers and the production studios.​


A) contact efficiency
B) ​reciprocity
C) ​synergy
D) forward integration

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