Exam 6: Consumer Decision Making

Ramelson Inc.features photographs of celebrities wearing Ramelson clothes and shoes on its Web site.The company uses these celebrities to promote its products as it believes that celebrities can influence customers' buying decisions.These celebrities serve as__________.

Saraz,a leading brand of apparels,extends its presence to several parts of the United States.Upon research,the marketing managers identify that people belonging to music-based groups have subtle differences in their preferences when compared to the overall culture.The company adds variety to its product line to attract these diverse groups.In this case,the music-based group can be referred as a _____.​

Monique prefers to do her grocery shopping once a month because her mother also shops only once a month.One of the reasons Monique is such an efficient shopper is that,like her mother,Monique believes,"Waste not,want not." This passing down of norms and values to Monique is most likely an example of _____.​

Which of the following is an effect of social influences on consumer buying decisions?

Which of the following is a psychological factor that impacts consumer buying decisions?

Social class as a marketing tool:

Explain with an example how one would go about changing beliefs about a brand's attributes.

A(n)_____ is an organized pattern of knowledge that an individual holds as true about his or her world.​

Monique prefers to do her grocery shopping once a month because her mother also shops only once a month.One of the reasons Monique is such an efficient shopper is that,like her mother,Monique believes,"Waste not,want not." This passing down of norms and values to Monique is most likely an example of__________.

Consumers can be influenced by reference groups only if they belong to those groups.

Sam's car was badly damaged after it accidentally caught fire.When he finds out that it cannot be repaired,he realizes that he has to buy a new car.Which stage of the consumer decision-making process does this represent?

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and is transmitted from one generation to the next.​

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

Which of the following is a personal characteristic that influences an individual's buying decisions?

Saraz,a leading brand of apparels,extends its presence to several parts of the United States.Upon research,the marketing managers identify that people belonging to music-based groups have subtle differences in their preferences when compared to the overall culture.The company adds variety to its product line to attract these diverse groups.In this case,the music-based group can be referred as a__________.

Describe the term personality.

Products that appeal to mothers have evolved since mothers are no longer homogenous like before.Instead,there are traditional,blended,and nontraditional moms.This most likely reflects a change in their _____.​

Marketing managers need to understand the desires of consumers in order to create a proper marketing mix for a well-defined market.

Marketing managers often use in-store promotions to stimulate the sales of products for which consumers may not recognize their wants until they are in a store.Such products can be categorized as _____ products.​

A subculture is a homogeneous group of people who renounce the values of an overall culture.