Question 1

Involvement is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Accepted Answer

A) True 
 B)False

Question 2

_____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity,experience,and changing income and status.​

Accepted Answer

A) Socialization 
B) ​Maslow's hierarchy 
C) ​The family life cycle 
D) Showrooming 
A) Socialization 
B) ​Maslow's hierarchy 
C) ​The family life cycle 
D) Showrooming

Question 3

__________is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and is transmitted from one generation to the next.

Accepted Answer

The answer of __________is the set of values,norms,attitudes,and other meaningful...

Question 4

Andrea booked a trip to an exotic island as a gift to her husband,Bill,for their tenth wedding anniversary.Andrea is anxious because she is afraid Bill will not like her choice of location.She is also worried as she spent too much money for the trip.In this scenario,Andrea is experiencing__________.

Accepted Answer

cognitive

Question 5

_____ is a process whereby a consumer notices certain stimuli and ignores others.​

Accepted Answer

A) Stimulus generalization 
B) ​Selective exposure 
C) ​Cognitive dissonance 
D) Selective retention 
A) Stimulus generalization 
B) ​Selective exposure 
C) ​Cognitive dissonance 
D) Selective retention

Question 6

__________is a process whereby a consumer notices certain stimuli and ignores others.

Accepted Answer

The answer of __________is a process whereby a consumer notices...

Question 7

Interest in organized labor is one of the most common attributes among the working class.

Accepted Answer

A) True 
 B)False

Question 8

Consumers' product preferences remain stagnant irrespective of their age and place in the family life cycle.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is most likely an example of routine response behavior?

Accepted Answer

A) The purchase of a cruise vacation 
B) A homeowner's purchase of a new grill for $600 
C) The first-time purchase of a copy machine 
D) The purchase of groceries 
A) The purchase of a cruise vacation 
B) A homeowner's purchase of a new grill for $600 
C) The first-time purchase of a copy machine 
D) The purchase of groceries

Question 10

Target markets are sometimes defined on bases such as young singles,young married couples with children,and middle-aged married couples without children.Such target markets are most likely defined in terms of _____.​

Accepted Answer

A) the family life cycle​ 
B) ​gender demographics 
C) ​cultural differences 
D) the socialization process​ 
A) the family life cycle​ 
B) ​gender demographics 
C) ​cultural differences 
D) the socialization process​

Question 11

_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.​

Accepted Answer

A) Limited decision making 
B) ​Routine response behavior 
C) ​Extensive decision making 
D) Postpurchase evaluation 
A) Limited decision making 
B) ​Routine response behavior 
C) ​Extensive decision making 
D) Postpurchase evaluation

Question 12

In _____,consumers spend only a moderate amount of time and effort in gathering information about a product and in considering various alternatives.​

Accepted Answer

A) postpurchase evaluation 
B) ​routine response behavior 
C) ​limited decision making 
D) low-involvement product purchases 
A) postpurchase evaluation 
B) ​routine response behavior 
C) ​limited decision making 
D) low-involvement product purchases

Question 13

Households with older children generally spend more on food,entertainment,personal care products,and education.This most likely reflects the influence of which of the following on purchase decisions?

Accepted Answer

A) Gender 
B) Opinion leaders 
C) Age 
D) Reference groups 
A) Gender 
B) Opinion leaders 
C) Age 
D) Reference groups

Question 14

The study of consumer behavior excludes factors that influence purchase decisions and product use.

Accepted Answer

A) True 
 B)False

Question 15

In__________,consumers spend only a moderate amount of time and effort in gathering information about a product and in considering various alternatives.

Accepted Answer

limited de

Question 16

Ramelson Inc.features photographs of celebrities wearing Ramelson clothes and shoes on its Web site.The company uses these celebrities to promote its products as it believes that celebrities can influence customers' buying decisions.These celebrities serve as _____.​

Accepted Answer

A) opinion leaders 
B) ​aspirational reference groups 
C) ​nonaspirational reference groups 
D) decision makers 
A) opinion leaders 
B) ​aspirational reference groups 
C) ​nonaspirational reference groups 
D) decision makers

Question 17

Which of the following strategies is a marketing manager most likely to follow to increase sales of a high-involvement product?

Accepted Answer

A) Create an advertisement that gives consumers all the necessary information to make a purchase decision 
B) Focus on the package design of products so that the products will be eye-catching and easily recognized on the shelf 
C) Link a product to a higher-involvement issue to create positive publicity 
D) Give coupons,cents-off deals,and two-for-one offers 
A) Create an advertisement that gives consumers all the necessary information to make a purchase decision 
B) Focus on the package design of products so that the products will be eye-catching and easily recognized on the shelf 
C) Link a product to a higher-involvement issue to create positive publicity 
D) Give coupons,cents-off deals,and two-for-one offers

Question 18

Social influences on consumer buying decisions are most likely to help in:

Accepted Answer

A) reducing a feeling of uncertainty among consumers. 
B) making impulse purchase decisions. 
C) recognizing one's feelings and formulating opinions. 
D) shaping human behavior as they are transmitted from one generation to the next. 
A) reducing a feeling of uncertainty among consumers. 
B) making impulse purchase decisions. 
C) recognizing one's feelings and formulating opinions. 
D) shaping human behavior as they are transmitted from one generation to the next.

Question 19

Melina sees herself as a trendsetter in fashion amid her friends and family.Though she dresses in a subtle manner to work,she tries to set a trend portraying herself as a fashionista.In this case,Melina is trying to project her _____.

Accepted Answer

A) real self-image 
B) personality 
C) ideal self-image 
D) social class 
A) real self-image 
B) personality 
C) ideal self-image 
D) social class

Question 20

Which of the following is referred to as a unit of input affecting one or more of the five senses,namely,sight,smell,taste,touch,and hearing?

Accepted Answer

A) Desire 
B) Need 
C) Stimulus 
D) Want 
A) Desire 
B) Need 
C) Stimulus 
D) Want

Exam 6: Consumer Decision Making

Involvement is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

_____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity,experience,and changing income and status.​

__________is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and is transmitted from one generation to the next.

_____ is a process whereby a consumer notices certain stimuli and ignores others.​

__________is a process whereby a consumer notices certain stimuli and ignores others.

Interest in organized labor is one of the most common attributes among the working class.

Consumers' product preferences remain stagnant irrespective of their age and place in the family life cycle.

Which of the following is most likely an example of routine response behavior?

Target markets are sometimes defined on bases such as young singles,young married couples with children,and middle-aged married couples without children.Such target markets are most likely defined in terms of _____.​

_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.​

In _____,consumers spend only a moderate amount of time and effort in gathering information about a product and in considering various alternatives.​

Households with older children generally spend more on food,entertainment,personal care products,and education.This most likely reflects the influence of which of the following on purchase decisions?

The study of consumer behavior excludes factors that influence purchase decisions and product use.

In__________,consumers spend only a moderate amount of time and effort in gathering information about a product and in considering various alternatives.

Ramelson Inc.features photographs of celebrities wearing Ramelson clothes and shoes on its Web site.The company uses these celebrities to promote its products as it believes that celebrities can influence customers' buying decisions.These celebrities serve as _____.​

Which of the following strategies is a marketing manager most likely to follow to increase sales of a high-involvement product?

Social influences on consumer buying decisions are most likely to help in:

Melina sees herself as a trendsetter in fashion amid her friends and family.Though she dresses in a subtle manner to work,she tries to set a trend portraying herself as a fashionista.In this case,Melina is trying to project her _____.

Which of the following is referred to as a unit of input affecting one or more of the five senses,namely,sight,smell,taste,touch,and hearing?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters

_____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity,experience,and changing income and status.

_____ is a process whereby a consumer notices certain stimuli and ignores others.

Target markets are sometimes defined on bases such as young singles,young married couples with children,and middle-aged married couples without children.Such target markets are most likely defined in terms of _____.

_____ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.

In _____,consumers spend only a moderate amount of time and effort in gathering information about a product and in considering various alternatives.

Ramelson Inc.features photographs of celebrities wearing Ramelson clothes and shoes on its Web site.The company uses these celebrities to promote its products as it believes that celebrities can influence customers' buying decisions.These celebrities serve as _____.