Exam 7: The Power of Persuasion

Research shows that longer messages are sometimes more effective. However, the length of the message should matter less when:

When people were uncertain whether they would test positive or negative on an HIV test, they were more persuaded to get tested when ________ was used than when ________ was used.

You are in a bookstore and an individual walks up to you and says, "The store is closing early, you will have to leave." You would be more likely to obey this request if:

Valence refers to the:

When choosing a partner, high self-monitors are more likely to choose _________; whereas, low self monitors are more likely to choose ____________.

According to your textbook, __________ are less capable of employing resistance tactics like inoculation.

Describe high and low self-monitoring. Why is self-monitoring relevant to persuasion?

When tennis star Roger Federer appears in commercials for Gillete Razor Blades, he is considered:

If you are using the commitment and consistency weapon of influence to solicit donations for an environmental group, an effective question to pose prior to asking for money would be:

Holly is trying to solicit donations for breast cancer research. Pick three of Cialdini's six 'weapons of influence' and describe how she could use them to persuade people to donate money.

You hope to convince your friend to babysit in your place so you can go to a concert with your new boyfriend. Based on information presented in your textbook on the relationship between mood and persuasion, would it be best to ask her when she is a very good mood, a neutral mood, or a bad mood? Explain why.

A public service advertisement intended to promote healthy habits which features young people having fun while eating healthy snacks and exercising has:

Complex and convoluted arguments lead to greater central processing.

When a topic is unfamiliar to both men and women, women are more easily persuaded than men.

How does the attractiveness of the source affect the power of a persuasive message? Are there limits to the influence of attractive sources in persuasive attempts? Why or why not?

The concept of psychological reactance would suggest that parents who want to prevent drug use among their children should probably avoid which of the following strategies?

__________ is the way people communicate in order to influence other people's attitudes and behaviours.

Which statement about individuals with a high need for cognition is FALSE?

Why are people easier to persuade when they are in a good mood versus a bad mood?

An individual who is _________ will be most likely to change their behaviours to the demands of a particular situation.