Exam 7: The Power of Persuasion

You are charged with recruiting 10 volunteers to help out a local animal shelter this weekend. Using Cialdini's commitment and consistency 'weapon of influence,' describe how you could increase your chances of persuading people to volunteer their time?

Exposing people to weak attacks on their favoured position so that they will form stronger resistance to subsequent attacks is a technique known as:

Describe how attitudes formed through the central route differ from attitudes formed through the peripheral route.

Changing the likeability, attractiveness, and credibility of the source are all methods that involve:

A group of individuals who support anti-smoking laws are about to listen to a counter-attitudinal message on the issue. Which of the following would reduce the chance that the group would be persuaded by the message?

What type of model proposes that persuasion occurs through two routes?

__________theory argues that when individuals feel threatened, they instinctively want to restore their freedom.

Distraction can sometimes enhance the effectiveness of a message because it does which of the following?

Persuasion in Western culture may be easier than in some other cultures because:

_________ is the process of being informed ahead of time that a favoured attitude will be challenged.

If voters who initially favour a particular political candidate are told that another candidate is ahead in the polls, they may change their voting behaviour. This is an example of the ________ tactic of persuasion.

If Doug is passionate about his views on the issue of abortion, which of the following is a true statement?

Why does forewarning seem to reduce the effect of a counter-attitudinal persuasive message?

One way to increase the likelihood of central route processing would be to increase the personal relevance of an issue to an audience.

Linda is distracted by her kids while she is reading an article touting the benefits of a new fad diet. Describe how the length of the message will influence her susceptibility to the persuasive communication. If Linda were processing the message through the central route would the length of the message have the same impact? Why or why not?

Including instructions on how to overcome 'the problem' described in a fear-based appeal will enhance its effectiveness.

Men are more persuaded by face to face persuasive attempts compared with impersonal strategies (e.g., email advertising).

Why should advertisers be careful about the physical cues they use in messages?

Joe is gearing up to deliver a campaign speech to a group of individuals who he believes have a high need for cognition. Prior to delivering his speech, Joe should focus his efforts on which of the following?

Chris is buying a last minute gift for his father's birthday and he doesn't have much time pick it out. He decides to purchase a digital camera because it has a big sign next to it that says "Sale." Chris probably arrived at his decision through: