Exam 6: Attitudes

___________ measures how easily we associate categories with positive or negative attitudes.

According to your text, we are less likely to donate to charities for causes with which we have direct experience.

________ show a greater negativity bias and greater arousal to negative information relative to ________.

Describe self-affirmation theory and explain how it relates to attitude change.

Possessing simultaneously strong contradictory emotions and motivations is defined as:

Distinguish between implicit and explicit attitudes. Provide an example of each.

Which of the following is a limitation of Cooper & Fazio's (1984) four-step model of attitude change?

Bob is watching a news show on the issue of abortion. As a result, his attitude about abortion is now active in his consciousness. This demonstrates the idea of __________.

When evaluating objects and people, research suggests we pay more attention to negative information over positive information. What have researchers proposed as a reason for this tendency? Describe research evidence presented in your textbook to support this view

Research shows that people with names like Tanya are more likely to live in Tampa and people with names like Sarah are more likely live in Sarasota. What can we conclude from this research?

The theory of planned behaviour suggests that which of the following leads to behaviour?

What is the name-letter effect? What impact might this effect have on your life?

An elementary school teacher would like to see his students reading more books. Provide an example of how he could increase his studenst' reading behaviour through positive reinforcement. How would he do this if he were to utilize negative reinforcement?

A doctor administers a drug to a patient in a small room in the hospital. This drug increases the heart rate of the patient. After awhile, the patient's heart rate increases just by being in the small room before the drug is even given. In this example, what is the conditioned stimulus?

____________ is defined as a response that occurs automatically in response to some stimulus, without learning taking place.

The statement that taking vitamins is good for your health represents the cognitive component of an attitude.

James is trying to decide if he wants to exercise. He thinks exercise is important and knows that his doctor, friends, and family want him to exercise. However, he is not sure if he is too out of shape to initiate an exercise routine. His belief that he might not be able to engage in exercise because of his fitness level best represents which component of the theory of planned behaviour?

Observational learning is another name for:

Researchers have found that optimistic attitudes predict:

George works in a modelling agency and often must decide whether people are attractive are not. According to ________, George are more likely to categorize other individuals in terms of their ________.