Question 1

A new offering follows a growth pattern known as

Accepted Answer

A)  the diversification cycle 
B)  the offer extension cycle 
C)  the offer life cycle 
D)  the opperant resources process 
E)  the innovation adoption cycle 
A)  the diversification cycle 
B)  the offer extension cycle 
C)  the offer life cycle 
D)  the opperant resources process 
E)  the innovation adoption cycle C

Question 2

Why do new programs and services offered by nonprofits fail?

Accepted Answer

.Idea is pushed through despite a lack of supporting evidence
.Poor organizational systems for evaluating and implementing ideas, poor criteria
.High development costs, poor or inadequate promotion, aggressive competitive response
.Poor market size measurement, forecasting and market research
. Poor planning, positioning, segmentation and/or budgeting

Question 3

The introduction to market activities include

Accepted Answer

A)  deciding where, when, how, and to whom a new product should be launched 
B)  seeking the target market's reaction to a new product 
C)  using break-even analysis to determine the attractiveness of the proposal 
D)  developing a preliminary outline of the marketing strategy it will use to introduce the product 
E)  develop brochures, schedules, ads, marketing materials and other materials 
A)  deciding where, when, how, and to whom a new product should be launched 
B)  seeking the target market's reaction to a new product 
C)  using break-even analysis to determine the attractiveness of the proposal 
D)  developing a preliminary outline of the marketing strategy it will use to introduce the product 
E)  develop brochures, schedules, ads, marketing materials and other materials A

Question 4

The Rogers - Shoemaker adoption model shows that

Accepted Answer

A)  market segmentation is difficult and very risky for high involvement behaviors 
B)  the reasons for a slow rate of adoption are too complex to be properly identified 
C)  a sequence of steps must be gone through for adoption of a new behavior 
D)  the "Stages of Change" model is not reliable 
E)  messages aimed at blue-collar workers can also be used for seniors and pregnant women 
A)  market segmentation is difficult and very risky for high involvement behaviors 
B)  the reasons for a slow rate of adoption are too complex to be properly identified 
C)  a sequence of steps must be gone through for adoption of a new behavior 
D)  the "Stages of Change" model is not reliable 
E)  messages aimed at blue-collar workers can also be used for seniors and pregnant women

Question 5

An organization may well choose to maintain the status quo as a growth strategy when

Accepted Answer

A)  it wishes to extend the market 
B)  it wishes to diversify its offerings 
C)  it wishes to penetrate the existing market 
D)  it wishes to respond to a declining market 
E)  it faces little or no competition 
A)  it wishes to extend the market 
B)  it wishes to diversify its offerings 
C)  it wishes to penetrate the existing market 
D)  it wishes to respond to a declining market 
E)  it faces little or no competition

Question 6

The greatest risk for a new product or service offering is to present

Accepted Answer

A)  a similar offering to an existing market 
B)  a dissimilar offering to a radically different market 
C)  a similar offering to different but similar market 
D)  a dissimilar offering to an existing market 
E)  a similar offering to a dissimilar market 
A)  a similar offering to an existing market 
B)  a dissimilar offering to a radically different market 
C)  a similar offering to different but similar market 
D)  a dissimilar offering to an existing market 
E)  a similar offering to a dissimilar market

Question 7

Describe the sequence of tasks in the adoption of a new behavior and how they relate to the Stages of Change.

Accepted Answer

.Knowledge (Pre-contemplation stage) - a

Question 8

Describe the five adopter groups in terms of their values

Accepted Answer

.Innovators - venturesome, like new idea

Question 9

The Rogers - Shoemaker adoption model, which helps to understand the stages of the adoption process, can be used

Accepted Answer

A)  as a guide to understanding consequence selection 
B)  to develop a segmentation strategy 
C)  to isolate opinion leaders 
D)  to assess the riskiness of a particular innovation strategy 
E)  as a determinant of whether the innovation will succeed or not 
A)  as a guide to understanding consequence selection 
B)  to develop a segmentation strategy 
C)  to isolate opinion leaders 
D)  to assess the riskiness of a particular innovation strategy 
E)  as a determinant of whether the innovation will succeed or not

Question 10

An organization may well choose to maintain the existing offer in existing market approach as a growth strategy when

Accepted Answer

A)  it wishes to extend the market to new geographic areas 
B)  it wishes to diversify its offerings by creating a new service or product 
C)  it wishes to cut costs and accept modest growth though better and more efficient marketing and operations to its current clients 
D)  it wishes to respond to a declining market 
E)  it faces significant competition 
A)  it wishes to extend the market to new geographic areas 
B)  it wishes to diversify its offerings by creating a new service or product 
C)  it wishes to cut costs and accept modest growth though better and more efficient marketing and operations to its current clients 
D)  it wishes to respond to a declining market 
E)  it faces significant competition

Question 11

People who are the first to try any new fashion, technology or new product are called

Accepted Answer

A)  early adopters 
B)  laggards 
C)  early majority 
D)  late majority 
E)  innovators 
A)  early adopters 
B)  laggards 
C)  early majority 
D)  late majority 
E)  innovators

Question 12

Which of the following is NOT a characteristic of innovation?

Accepted Answer

A)  relative advantage 
B)  compatibility 
C)  comparability 
D)  complexity 
E)  communicability 
A)  relative advantage 
B)  compatibility 
C)  comparability 
D)  complexity 
E)  communicability

Question 13

Which of the following is NOT a source for new idea generation

Accepted Answer

A)  Taking ideas from similar organizations or competitors 
B)  Reach for prior experiences and prior approaches 
C)  Review of sources of grants and foundation bequests 
D)  Review of journals, newspapers and magazines 
E)  Ask employees and volunteers currently on staff 
A)  Taking ideas from similar organizations or competitors 
B)  Reach for prior experiences and prior approaches 
C)  Review of sources of grants and foundation bequests 
D)  Review of journals, newspapers and magazines 
E)  Ask employees and volunteers currently on staff

A new offering follows a growth pattern known as

Why do new programs and services offered by nonprofits fail?

The introduction to market activities include

The Rogers - Shoemaker adoption model shows that

An organization may well choose to maintain the status quo as a growth strategy when

The greatest risk for a new product or service offering is to present

Describe the sequence of tasks in the adoption of a new behavior and how they relate to the Stages of Change.

Describe the five adopter groups in terms of their values

The Rogers - Shoemaker adoption model, which helps to understand the stages of the adoption process, can be used

An organization may well choose to maintain the existing offer in existing market approach as a growth strategy when

People who are the first to try any new fashion, technology or new product are called

Which of the following is NOT a characteristic of innovation?

Which of the following is NOT a source for new idea generation

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters

Exam 9: Developing and Launching New Offerings

A new offering follows a growth pattern known as

Why do new programs and services offered by nonprofits fail?

The introduction to market activities include

The Rogers - Shoemaker adoption model shows that

An organization may well choose to maintain the status quo as a growth strategy when

The greatest risk for a new product or service offering is to present

Describe the sequence of tasks in the adoption of a new behavior and how they relate to the Stages of Change.

Describe the five adopter groups in terms of their values

The Rogers - Shoemaker adoption model, which helps to understand the stages of the adoption process, can be used

An organization may well choose to maintain the existing offer in existing market approach as a growth strategy when

People who are the first to try any new fashion, technology or new product are called

Which of the following is NOT a characteristic of innovation?

Which of the following is NOT a source for new idea generation

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters