The Rogers - Shoemaker Adoption Model, Which Helps to Understand

The Rogers - Shoemaker adoption model, which helps to understand the stages of the adoption process, can be used

A) as a guide to understanding consequence selection
B) to develop a segmentation strategy
C) to isolate opinion leaders
D) to assess the riskiness of a particular innovation strategy
E) as a determinant of whether the innovation will succeed or not

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