Question 1

Why do the text authors contend that the nonprofit sector is large, growing, important and challenging?

Accepted Answer

.Nonprofits comprise between 8 - 10% of the labor force
.Volunteering is a major activity - 28.8% volunteer
.The Nonprofit sector has been growing faster than any sector but technology
.Internationally, nonprofits are strong and growing at a dizzying pace
.The sector is populated with a number of very large, very sophisticated organizations - the top five nonprofits took in more than $4 billion each in 200t
.Major donations of folks like Bill Gates and Warren Buffet have raised the profile of the sector

Question 2

What do consumers offer in exchange in order to receive a benefit from a nonprofit organization?

Accepted Answer

.Give up money or goods to a charity to buy a product or a service
.Give up old ideas, values or attitudes
.Give up old patterns of behavior/adopt new behaviors
.Give up time and energy

Question 3

Which large U.S. nonprofit has "gone international" - establishing major international operations?

Accepted Answer

A)  The Salvation Army 
B)  Habitat for Humanity 
C)  Komen Race for the Cure 
D)  The Arthritis Foundation 
E)  Easter Seals 
A)  The Salvation Army 
B)  Habitat for Humanity 
C)  Komen Race for the Cure 
D)  The Arthritis Foundation 
E)  Easter Seals B

Question 4

Describe the key developments in nonprofit marketing at the beginning of the 21st century.

Accepted Answer

.Growth of social marketing to improve s

Question 5

What rationales are offered for the special benefits given to nonprofit organizations?

Accepted Answer

.Public goods rationale - services such

Question 6

According to Peter Drucker, nonprofits are becoming management leaders in the area of

Accepted Answer

A)  strategy 
B)  effective use of boards of directors 
C)  accountability 
D)  leadership 
E)  all of the above 
A)  strategy 
B)  effective use of boards of directors 
C)  accountability 
D)  leadership 
E)  all of the above

Question 7

The idea of studying how to apply marketing concepts and tools to nonprofit organizations was developed during which time frame?

Accepted Answer

A)  The late 1950's and early 1960's 
B)  The late 1960's and early 1970's (Challenging, p 8) 
C)  The mid 1970's 
D)  The late 1970's and early 1980's 
E)  The late 1980's 
A)  The late 1950's and early 1960's 
B)  The late 1960's and early 1970's (Challenging, p 8) 
C)  The mid 1970's 
D)  The late 1970's and early 1980's 
E)  The late 1980's

Question 8

What are some of the myths about nonprofits?

Accepted Answer

.The sector is insignificant
. The secto

Question 9

Which of the following could be an example of competition between the nonprofit and commercial sector?

Accepted Answer

A)  cause marketing 
B)  museums selling merchandise in their gift shops and through catalogues 
C)  corporate volunteer programs 
D)  social mutual funds based on corporate social performance 
E)  strategic partnerships with corporations 
A)  cause marketing 
B)  museums selling merchandise in their gift shops and through catalogues 
C)  corporate volunteer programs 
D)  social mutual funds based on corporate social performance 
E)  strategic partnerships with corporations

Question 10

Asking a consumer to wear a seat belt is an example of an exchange of:

Accepted Answer

A)  old behavior patterns (Challenging; p 26) (AACSB - Reflective Thinking) 
B)  economic assets 
C)  time and money 
D)  values 
E)  opinions 
A)  old behavior patterns (Challenging; p 26) (AACSB - Reflective Thinking) 
B)  economic assets 
C)  time and money 
D)  values 
E)  opinions

Question 11

Why is there a concern about ethics in the nonprofit field?

Accepted Answer

.Scams have occurred in the charity fiel

Question 12

Which of the following countries has a larger nonprofit workforce than the United States?

Accepted Answer

A)  France 
B)  Australia 
C)  The Netherlands 
D)  United Kingdom 
E)  Israel 
A)  France 
B)  Australia 
C)  The Netherlands 
D)  United Kingdom 
E)  Israel

Question 13

Which of the following is an invalid (false) statement about nonprofits?

Accepted Answer

A)  The revenues of the largest would put it in the Fortune 500 
B)  Their employees and volunteers comprise approximately 10% of the U.S. workforce 
C)  Their managers earn less than equivalent for-profit organization managers 
D)  Their missions and tasks are important but not as complex and hard as those of for-profit organizations (Moderate p 5) 
E)  The nonprofit sector has been growing faster than most sectors of business (excepting technology) 
A)  The revenues of the largest would put it in the Fortune 500 
B)  Their employees and volunteers comprise approximately 10% of the U.S. workforce 
C)  Their managers earn less than equivalent for-profit organization managers 
D)  Their missions and tasks are important but not as complex and hard as those of for-profit organizations (Moderate p 5) 
E)  The nonprofit sector has been growing faster than most sectors of business (excepting technology)

Question 14

Which of the following is true?

Accepted Answer

A)  The main focus of nonprofit marketing is to influence beliefs and attitudes 
B)  For-profit marketing and nonprofit marketing use different management techniques 
C)  Nonprofit marketing and for-profit marketing differ in terms of their environments 
D)  Nonprofits are run by do-gooders who have limited interest in efficient management and a dismissive attitude toward those who do 
E)  Working in the nonprofit sector is a poor career move for those who want to make "big money" 
A)  The main focus of nonprofit marketing is to influence beliefs and attitudes 
B)  For-profit marketing and nonprofit marketing use different management techniques 
C)  Nonprofit marketing and for-profit marketing differ in terms of their environments 
D)  Nonprofits are run by do-gooders who have limited interest in efficient management and a dismissive attitude toward those who do 
E)  Working in the nonprofit sector is a poor career move for those who want to make "big money"

Why do the text authors contend that the nonprofit sector is large, growing, important and challenging?

What do consumers offer in exchange in order to receive a benefit from a nonprofit organization?

Which large U.S. nonprofit has "gone international" - establishing major international operations?

Describe the key developments in nonprofit marketing at the beginning of the 21^st century.

What rationales are offered for the special benefits given to nonprofit organizations?

According to Peter Drucker, nonprofits are becoming management leaders in the area of

The idea of studying how to apply marketing concepts and tools to nonprofit organizations was developed during which time frame?

What are some of the myths about nonprofits?

Which of the following could be an example of competition between the nonprofit and commercial sector?

Asking a consumer to wear a seat belt is an example of an exchange of:

Why is there a concern about ethics in the nonprofit field?

Which of the following countries has a larger nonprofit workforce than the United States?

Which of the following is an invalid (false) statement about nonprofits?

Which of the following is true?

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters

Exam 1: The Growth and Development of Nonprofit Marketing

Why do the text authors contend that the nonprofit sector is large, growing, important and challenging?

What do consumers offer in exchange in order to receive a benefit from a nonprofit organization?

Which large U.S. nonprofit has "gone international" - establishing major international operations?

Describe the key developments in nonprofit marketing at the beginning of the 21st century.

What rationales are offered for the special benefits given to nonprofit organizations?

According to Peter Drucker, nonprofits are becoming management leaders in the area of

The idea of studying how to apply marketing concepts and tools to nonprofit organizations was developed during which time frame?

What are some of the myths about nonprofits?

Which of the following could be an example of competition between the nonprofit and commercial sector?

Asking a consumer to wear a seat belt is an example of an exchange of:

Why is there a concern about ethics in the nonprofit field?

Which of the following countries has a larger nonprofit workforce than the United States?

Which of the following is an invalid (false) statement about nonprofits?

Which of the following is true?

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters

Describe the key developments in nonprofit marketing at the beginning of the 21^st century.