Question 1

To achieve exchanges with channel intermediaries, the nonprofit organization should:

Accepted Answer

A)  determine the needs and wants of the final target audience consumer 
B)  identify all potential target audiences 
C)  determine the perceived costs and benefits to the intermediaries 
D)  do a break-even cost benefit analysis 
E)  determine the cost/benefit ratio for the final consumer 
A)  determine the needs and wants of the final target audience consumer 
B)  identify all potential target audiences 
C)  determine the perceived costs and benefits to the intermediaries 
D)  do a break-even cost benefit analysis 
E)  determine the cost/benefit ratio for the final consumer C

Question 2

Define and describe channel length and breadth

Accepted Answer

.Breadth - the number of service outlets, e.g. one university campus or several branches
.Target audience members determine breadth - make no effort for mass distributed convenience goods or simple social behavior messages; some effort for shopping goods and a strong effort for specialty goods
.Length - The number of levels, the broader the distribution, the longer the channel

Question 3

Describe forward and backward integration

Accepted Answer

.Forward Integration - where an organization sets up or buys its own distribution functions (e.g. a university publisher setting up its own bookstore
.Backward integration - where the organization sets up or buys out a supplier (e.g. a nursing home setting up a wholesale operation)
.Efficiencies, improved service or additional revenue are deciding factors in determining strategies

Question 4

The National Cancer Institute had physicians distribute anti-smoking pamphlets. This shows that a:

Accepted Answer

A)  channel can be more efficient and effective by forward integration 
B)  channel can be more efficient and effective by sharing costs and staff 
C)  channel can be more efficient and effective by channel breadth 
D)  channel can be more efficient and effective by backward integration 
E)  all of the above 
A)  channel can be more efficient and effective by forward integration 
B)  channel can be more efficient and effective by sharing costs and staff 
C)  channel can be more efficient and effective by channel breadth 
D)  channel can be more efficient and effective by backward integration 
E)  all of the above

Question 5

Nonprofit organizations use intermediaries because of

Accepted Answer

A)  their experience, specialization and contacts 
B)  new channel opportunities emerge 
C)  a desire to keep more revenue 
D)  it attracts more attention to the offering 
E)  all of the above 
A)  their experience, specialization and contacts 
B)  new channel opportunities emerge 
C)  a desire to keep more revenue 
D)  it attracts more attention to the offering 
E)  all of the above

Question 6

A library decides to have a single, large library or a system of many branch libraries. This concerns:

Accepted Answer

A)  length of the channel structure 
B)  coordination and control of the channel structure 
C)  breadth of the channel structure 
D)  forward integration of the channel structure 
E)  backward integration of the channel structure 
A)  length of the channel structure 
B)  coordination and control of the channel structure 
C)  breadth of the channel structure 
D)  forward integration of the channel structure 
E)  backward integration of the channel structure

Question 7

Which of the following is NOT an impediment to channel coordination and control?

Accepted Answer

A)  competition for funds 
B)  too much similarity of goods and values 
C)  territoriality 
D)  excessive time and energy costs 
E)  personality classes between strong-willed executives 
A)  competition for funds 
B)  too much similarity of goods and values 
C)  territoriality 
D)  excessive time and energy costs 
E)  personality classes between strong-willed executives

Question 8

What impact do occasion strategies have on behaviors?

Accepted Answer

.To maximize the number of desired behav

Question 9

A broad strategy to use to get intermediary participation and cooperation is

Accepted Answer

A)  break-even analysis 
B)  cost/benefit ratio development 
C)  a contract 
D)  forward integration 
E)  backward integration 
A)  break-even analysis 
B)  cost/benefit ratio development 
C)  a contract 
D)  forward integration 
E)  backward integration

Question 10

Factors that can make it easier to perform a behavior are:

Accepted Answer

A)  unmet expectations 
B)  forward integration 
C)  backward integration 
D)  economic rewards 
E)  minimal distractions 
A)  unmet expectations 
B)  forward integration 
C)  backward integration 
D)  economic rewards 
E)  minimal distractions

Question 11

Health Maintenance organizations' health clinics and day surgery centers are examples of

Accepted Answer

A)  health care channels of distribution 
B)  the direct marketing of healthcare 
C)  health care occasion strategies 
D)  the mass distribution of health care 
E)  health care backward integration strategies 
A)  health care channels of distribution 
B)  the direct marketing of healthcare 
C)  health care occasion strategies 
D)  the mass distribution of health care 
E)  health care backward integration strategies

Question 12

The Sierra Club manufactures calendars and opens bookstores at national parks through which to sell them. This is called

Accepted Answer

A)  forward integration 
B)  mass distribution 
C)  convenience goods 
D)  shopping goods 
E)  backward integration 
A)  forward integration 
B)  mass distribution 
C)  convenience goods 
D)  shopping goods 
E)  backward integration

Question 13

All things being equal, nonprofit organizations normally prefer to deal with their target audiences directly and not use intermediaries because

Accepted Answer

A)  response time is quicker 
B)  new channel opportunities emerge 
C)  offerings can be tailored to target segments 
D)  it attracts more attention to the offering 
E)  all of the above 
A)  response time is quicker 
B)  new channel opportunities emerge 
C)  offerings can be tailored to target segments 
D)  it attracts more attention to the offering 
E)  all of the above

To achieve exchanges with channel intermediaries, the nonprofit organization should:

Define and describe channel length and breadth

Describe forward and backward integration

The National Cancer Institute had physicians distribute anti-smoking pamphlets. This shows that a:

Nonprofit organizations use intermediaries because of

A library decides to have a single, large library or a system of many branch libraries. This concerns:

Which of the following is NOT an impediment to channel coordination and control?

What impact do occasion strategies have on behaviors?

A broad strategy to use to get intermediary participation and cooperation is

Factors that can make it easier to perform a behavior are:

Health Maintenance organizations' health clinics and day surgery centers are examples of

The Sierra Club manufactures calendars and opens bookstores at national parks through which to sell them. This is called

All things being equal, nonprofit organizations normally prefer to deal with their target audiences directly and not use intermediaries because

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters

Exam 11: Facilitating Marketing Behaviors

To achieve exchanges with channel intermediaries, the nonprofit organization should:

Define and describe channel length and breadth

Describe forward and backward integration

The National Cancer Institute had physicians distribute anti-smoking pamphlets. This shows that a:

Nonprofit organizations use intermediaries because of

A library decides to have a single, large library or a system of many branch libraries. This concerns:

Which of the following is NOT an impediment to channel coordination and control?

What impact do occasion strategies have on behaviors?

A broad strategy to use to get intermediary participation and cooperation is

Factors that can make it easier to perform a behavior are:

Health Maintenance organizations' health clinics and day surgery centers are examples of

The Sierra Club manufactures calendars and opens bookstores at national parks through which to sell them. This is called

All things being equal, nonprofit organizations normally prefer to deal with their target audiences directly and not use intermediaries because

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters