Question 1

It is best for the nonprofit marketing director to have a line function (instead of staff function) so as to

Accepted Answer

A)  advise programs or people 
B)  be a resource person or consultant 
C)  influence top management to think in a marketing mindset 
D)  not be constrained by planning and programs 
E)  avoid being absorbed by public relations or fund development 
A)  advise programs or people 
B)  be a resource person or consultant 
C)  influence top management to think in a marketing mindset 
D)  not be constrained by planning and programs 
E)  avoid being absorbed by public relations or fund development C

Question 2

You have been assigned to work in the Ciallis division of the large pharmaceutical giant Eli Lilly and company, located in Indianapolis, Indiana, U.S.A. Your marketing responsibilities require you to work on marketing Ciallis worldwide with a single universal strategy. The international marketing model at Eli Lilly is:

Accepted Answer

A)  The Export Department model 
B)  The Multi-national model 
C)  The Global Organization model 
D)  The functional design model 
E)  The home office model 
A)  The Export Department model 
B)  The Multi-national model 
C)  The Global Organization model 
D)  The functional design model 
E)  The home office model C

Question 3

When introducing marketing to an organization, initial marketing projects should have:

Accepted Answer

A)  a high level of investment to get the biggest impact 
B)  a long period of duration to convey the full impact of the a marketing orientation 
C)  a high impact on making or saving money for the institution 
D)  a low financial impact in case it doesn't work so the organization has less risk 
E)  low visibility so that if it fails the Board won't notice 
A)  a high level of investment to get the biggest impact 
B)  a long period of duration to convey the full impact of the a marketing orientation 
C)  a high impact on making or saving money for the institution 
D)  a low financial impact in case it doesn't work so the organization has less risk 
E)  low visibility so that if it fails the Board won't notice C

Question 4

How can nonprofits operating internationally structure their marketing function?

Accepted Answer

.Export Department - Function with marke

Question 5

Those who believe that marketing should be organized by the functional organization model think that keeping marketing people aligned with their functional specialties

Accepted Answer

A)  diffuses bottom line responsibility 
B)  reduces the need for coordination 
C)  clarifies who is responsible if a product fails 
D)  allows them to use someone untrained in marketing in the role 
E)  provides economies of scale 
A)  diffuses bottom line responsibility 
B)  reduces the need for coordination 
C)  clarifies who is responsible if a product fails 
D)  allows them to use someone untrained in marketing in the role 
E)  provides economies of scale

Question 6

Which of the following is NOT a reason that nonprofits traditionally have lower salaries?

Accepted Answer

A)  The culture of many nonprofits is one of sacrifice 
B)  donors expect revenues to go for services, not salaries 
C)  All nonprofits have small budgets 
D)  Nonprofit work is sometimes viewed as "women's work" and is historically underpaid 
E)  Scandals about extravagant salaries or outrageous perquisites at organizations such as the United Way or the Smithsonian Institution have put pressure on nonprofits to keep executive salaries low. 
A)  The culture of many nonprofits is one of sacrifice 
B)  donors expect revenues to go for services, not salaries 
C)  All nonprofits have small budgets 
D)  Nonprofit work is sometimes viewed as "women's work" and is historically underpaid 
E)  Scandals about extravagant salaries or outrageous perquisites at organizations such as the United Way or the Smithsonian Institution have put pressure on nonprofits to keep executive salaries low.

Question 7

What measures should a nonprofit organization take to develop a target-audience centered orientation?

Accepted Answer

.Top management support - a CEO function

Question 8

Implementing a target-audience orientation within an organization usually involves

Accepted Answer

A)  diffusing responsibility to the functional units 
B)  effective plans and planning system support 
C)  trying to reduce the impact of drastic change 
D)  A vice president of marketing to be the organization's highest marketing executive and is responsible for creating the climate for marketing 
E)  better pay and rewards for all employees 
A)  diffusing responsibility to the functional units 
B)  effective plans and planning system support 
C)  trying to reduce the impact of drastic change 
D)  A vice president of marketing to be the organization's highest marketing executive and is responsible for creating the climate for marketing 
E)  better pay and rewards for all employees

Question 9

Which of the following is a reason for frustration for marketers moving from a corporate to a nonprofit environment

Accepted Answer

A)  they have too much responsibility for too many programs and people 
B)  they don't have enough responsibility compared to the corporate sector 
C)  processes take longer and management is reluctant to take risks 
D)  they never have enough budget because nonprofits always don't have enough money to do the job 
E)  they are often absorbed by public relations or fund development 
A)  they have too much responsibility for too many programs and people 
B)  they don't have enough responsibility compared to the corporate sector 
C)  processes take longer and management is reluctant to take risks 
D)  they never have enough budget because nonprofits always don't have enough money to do the job 
E)  they are often absorbed by public relations or fund development

Question 10

When environmental forces cause an organization to adopt marketing to survive, it is a

Accepted Answer

A)  "pull" strategy 
B)  "push" strategy 
C)  target-audience centered strategy 
D)  market based strategy 
E)  a "functional design" strategy 
A)  "pull" strategy 
B)  "push" strategy 
C)  target-audience centered strategy 
D)  market based strategy 
E)  a "functional design" strategy

Question 11

Describe the four nonprofit organizational design alternatives for marketing

Accepted Answer

.Functional organization - Marketing abs

Question 12

Organizing marketing by the multinational organization model means

Accepted Answer

A)  separate and autonomous programs are needed for each country 
B)  ethnic market segments do not merit treatment as mini-nations 
C)  a single universal strategy can fit every nation 
D)  programs for the poor should be the same worldwide 
E)  the marketing function is headquartered in a single country 
A)  separate and autonomous programs are needed for each country 
B)  ethnic market segments do not merit treatment as mini-nations 
C)  a single universal strategy can fit every nation 
D)  programs for the poor should be the same worldwide 
E)  the marketing function is headquartered in a single country

Question 13

When a person with some marketing training tries to convince the CEO and others to adopt marketing in a nonprofit, it is called a:

Accepted Answer

A)  "pull" strategy 
B)  "push" strategy 
C)  target-audience centered strategy 
D)  market based strategy 
E)  a "functional design" strategy 
A)  "pull" strategy 
B)  "push" strategy 
C)  target-audience centered strategy 
D)  market based strategy 
E)  a "functional design" strategy

It is best for the nonprofit marketing director to have a line function (instead of staff function) so as to

When introducing marketing to an organization, initial marketing projects should have:

How can nonprofits operating internationally structure their marketing function?

Those who believe that marketing should be organized by the functional organization model think that keeping marketing people aligned with their functional specialties

Which of the following is NOT a reason that nonprofits traditionally have lower salaries?

What measures should a nonprofit organization take to develop a target-audience centered orientation?

Implementing a target-audience orientation within an organization usually involves

Which of the following is a reason for frustration for marketers moving from a corporate to a nonprofit environment

When environmental forces cause an organization to adopt marketing to survive, it is a

Describe the four nonprofit organizational design alternatives for marketing

Organizing marketing by the multinational organization model means

When a person with some marketing training tries to convince the CEO and others to adopt marketing in a nonprofit, it is called a:

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters

Exam 18: Organizing for Implementation

It is best for the nonprofit marketing director to have a line function (instead of staff function) so as to

When introducing marketing to an organization, initial marketing projects should have:

How can nonprofits operating internationally structure their marketing function?

Those who believe that marketing should be organized by the functional organization model think that keeping marketing people aligned with their functional specialties

Which of the following is NOT a reason that nonprofits traditionally have lower salaries?

What measures should a nonprofit organization take to develop a target-audience centered orientation?

Implementing a target-audience orientation within an organization usually involves

Which of the following is a reason for frustration for marketers moving from a corporate to a nonprofit environment

When environmental forces cause an organization to adopt marketing to survive, it is a

Describe the four nonprofit organizational design alternatives for marketing

Organizing marketing by the multinational organization model means

When a person with some marketing training tries to convince the CEO and others to adopt marketing in a nonprofit, it is called a:

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Marketing Evaluation, Monitoring, and Control

Comprehensive Exploration of Nonprofit Marketing

Filters