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    Business
  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 18: Organizing for Implementation
  5. Question
    When Environmental Forces Cause an Organization to Adopt Marketing to Survive
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When Environmental Forces Cause an Organization to Adopt Marketing to Survive

Question 10

Question 10

Multiple Choice

When environmental forces cause an organization to adopt marketing to survive, it is a


A) "pull" strategy
B) "push" strategy
C) target-audience centered strategy
D) market based strategy
E) a "functional design" strategy

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