Question 1

A nonprofit sending its volunteers a questionnaire to assess specific aspects of their volunteer experience is

Accepted Answer

A)  an example of derived dissatisfaction 
B)  an example of problem rate evaluation and measurement 
C)  an example of directly reported satisfaction 
D)  an example of doer-ex-doer-non-doer analysis 
E)  an example of a causation analysis 
A)  an example of derived dissatisfaction 
B)  an example of problem rate evaluation and measurement 
C)  an example of directly reported satisfaction 
D)  an example of doer-ex-doer-non-doer analysis 
E)  an example of a causation analysis C

Question 2

A symphony orchestra compares expected ticket sales to actual ticket sales. This approach

Accepted Answer

A)  measures effectiveness 
B)  predicts future sales 
C)  measures customer satisfaction 
D)  measures long-term success 
E)  measures organizational value 
A)  measures effectiveness 
B)  predicts future sales 
C)  measures customer satisfaction 
D)  measures long-term success 
E)  measures organizational value A

Question 3

A political candidate makes a speech. To measure response before and after the speech

Accepted Answer

A)  it is best to use a mail questionnaire to audience members 
B)  it is best to use cross sectional polls of audience members 
C)  it is best to use the same panel of audience members 
D)  it is best to use telemarketing and call a random sample of audience members 
E)  it is best to monitor media and do a media content analysis 
A)  it is best to use a mail questionnaire to audience members 
B)  it is best to use cross sectional polls of audience members 
C)  it is best to use the same panel of audience members 
D)  it is best to use telemarketing and call a random sample of audience members 
E)  it is best to monitor media and do a media content analysis C

Question 4

As part of it's policy on ethical standards, the Better Business Bureau encourages nonprofits to

Accepted Answer

A)  dissemination of accurate, truthful and candid information 
B)  information on any cause-marketing alliances and how they benefit the charity 
C)  pay careful attention to privacy issues that might arise 
D)  have effective compliance systems available 
E)  all of the above 
A)  dissemination of accurate, truthful and candid information 
B)  information on any cause-marketing alliances and how they benefit the charity 
C)  pay careful attention to privacy issues that might arise 
D)  have effective compliance systems available 
E)  all of the above

Question 5

A comprehensive monitoring system including an element designed to assess organizational innovation is

Accepted Answer

A)  a dashboard 
B)  a satisfaction-measurement program 
C)  a problem rate evaluation and measurement program 
D)  a balanced scorecard 
E)  an evaluation program 
A)  a dashboard 
B)  a satisfaction-measurement program 
C)  a problem rate evaluation and measurement program 
D)  a balanced scorecard 
E)  an evaluation program

Question 6

Describe target audience satisfaction

Accepted Answer

.Satisfaction - the state felt by a pers

Question 7

Describe the complaint and suggestion system to measure target audience satisfaction

Accepted Answer

. Seen as audience volunteered marketing

Question 8

When attending a play, a person's high level of satisfaction is based on

Accepted Answer

A)  a performance that exceeds expectations 
B)  the person's experience of the actual event 
C)  expectations formed from past experiences at the theater 
D)  expectations formed from the marketer's promotional material about the play 
E)  all of the above 
A)  a performance that exceeds expectations 
B)  the person's experience of the actual event 
C)  expectations formed from past experiences at the theater 
D)  expectations formed from the marketer's promotional material about the play 
E)  all of the above

Question 9

Marketers should regard a complaint and suggestion system as

Accepted Answer

A)  a way for dissatisfied customers to get rid of their frustrations 
B)  a way to reduce negative word-of-mouth and engender loyalty 
C)  a survey approach for target audience satisfaction 
D)  a substitute for survey research of target audience satisfaction 
E)  a source of negative information that could lead to employee reprimands 
A)  a way for dissatisfied customers to get rid of their frustrations 
B)  a way to reduce negative word-of-mouth and engender loyalty 
C)  a survey approach for target audience satisfaction 
D)  a substitute for survey research of target audience satisfaction 
E)  a source of negative information that could lead to employee reprimands

Question 10

The kinds of complaints nonprofits are most likely to receive involve

Accepted Answer

A)  issues involving times when people's expectations were exceeded 
B)  issues involving large monetary and time cost for the audience member 
C)  issues like broken items and somewhat discourteous employees 
D)  issues that are "little things" like delayed services, and impersonal medical care 
E)  none of the above 
A)  issues involving times when people's expectations were exceeded 
B)  issues involving large monetary and time cost for the audience member 
C)  issues like broken items and somewhat discourteous employees 
D)  issues that are "little things" like delayed services, and impersonal medical care 
E)  none of the above

Question 11

The purpose of marketing control is

Accepted Answer

A)  determine what the mission statement should be 
B)  minimize the riskiness of the behaviors being promoted 
C)  detect deviations from the goal and correct them 
D)  adjust the goals that are being targeted 
E)  provide a mechanism for the marketer to protect his or her job 
A)  determine what the mission statement should be 
B)  minimize the riskiness of the behaviors being promoted 
C)  detect deviations from the goal and correct them 
D)  adjust the goals that are being targeted 
E)  provide a mechanism for the marketer to protect his or her job

Question 12

Which of the following statements is NOT true about nonprofit evaluation programs

Accepted Answer

A)  they take a set of baseline measures on key variables and them revisits them when the campaign or project is completed. 
B)  a way to reduce negative word-of-mouth and engender loyalty 
C)  a survey approach for target audience satisfaction 
D)  a substitute for survey research of target audience satisfaction 
E)  a source of negative information that could lead to employee reprimands 
A)  they take a set of baseline measures on key variables and them revisits them when the campaign or project is completed. 
B)  a way to reduce negative word-of-mouth and engender loyalty 
C)  a survey approach for target audience satisfaction 
D)  a substitute for survey research of target audience satisfaction 
E)  a source of negative information that could lead to employee reprimands

Question 13

Describe the importance of ongoing organizational monitoring systems through the use of dashboards or balanced scorecards

Accepted Answer

.These systems ensure that the organizat

A nonprofit sending its volunteers a questionnaire to assess specific aspects of their volunteer experience is

A symphony orchestra compares expected ticket sales to actual ticket sales. This approach

A political candidate makes a speech. To measure response before and after the speech

As part of it's policy on ethical standards, the Better Business Bureau encourages nonprofits to

A comprehensive monitoring system including an element designed to assess organizational innovation is

Describe target audience satisfaction

Describe the complaint and suggestion system to measure target audience satisfaction

When attending a play, a person's high level of satisfaction is based on

Marketers should regard a complaint and suggestion system as

The kinds of complaints nonprofits are most likely to receive involve

The purpose of marketing control is

Which of the following statements is NOT true about nonprofit evaluation programs

Describe the importance of ongoing organizational monitoring systems through the use of dashboards or balanced scorecards

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Comprehensive Exploration of Nonprofit Marketing

Filters

Exam 19: Marketing Evaluation, Monitoring, and Control

A nonprofit sending its volunteers a questionnaire to assess specific aspects of their volunteer experience is

A symphony orchestra compares expected ticket sales to actual ticket sales. This approach

A political candidate makes a speech. To measure response before and after the speech

As part of it's policy on ethical standards, the Better Business Bureau encourages nonprofits to

A comprehensive monitoring system including an element designed to assess organizational innovation is

Describe target audience satisfaction

Describe the complaint and suggestion system to measure target audience satisfaction

When attending a play, a person's high level of satisfaction is based on

Marketers should regard a complaint and suggestion system as

The kinds of complaints nonprofits are most likely to receive involve

The purpose of marketing control is

Which of the following statements is NOT true about nonprofit evaluation programs

Describe the importance of ongoing organizational monitoring systems through the use of dashboards or balanced scorecards

The Growth and Development of Nonprofit Marketing

Developing a Customer-Centered Mindset

Strategic Marketing Planning

Understanding Consumer Behavior

Acquiring and Using Marketing Information

Segmentation, Positioning, and Branding

Branding

Managing the Organizationâs Offerings

Developing and Launching New Offerings

Managing Perceived Costs

Facilitating Marketing Behaviors

Formulating Communications Strategies

Managing Communications: Advertising and Personal Persuasion

Managing Public Media and Public Advocacy

Generating Funds

Attracting Human Resources: Staff, Volunteers, and Boards

Working With the Private Sector

Organizing for Implementation

Comprehensive Exploration of Nonprofit Marketing

Filters