Exam 11: Services Marketing

Service quality is defined by the service provider.

When Joseph paid his membership fee to join the National Rifle Association, he became part of the organization's target market called:

When services often cannot be separated from their creator-seller,:

When Verity got her hair styled at a salon that advertised no waiting, she was appalled at the language she heard the employees using and vowed never to have her hair done there again. The interaction between Verity and the hair salon employees is called a(n):

When Christine adopted a cat from a nonprofit cat shelter, it received free neutering from a local veterinarian. The neutering is part of the shelter's:

The Lifeline Express is a train that transports doctors and medical equipment to rural areas of India. For many areas of the country, the train provides Indians with their only access to medical services. In its early years, this nonprofit organization had no marketing program and did not understand the marketing concept. This organization exemplified a common problem with nonprofit firms. The problem is:

An advertisement for a service that will visit your house and make sure it is childproof shows a toddler playing happily and safely in the living room while a nearby babysitter talks on the phone, watches television, and pays little attention to what the child is doing. The childproofing service is using a(n) _____ strategy to promote its service.

Innocenzio received a coupon that gave him a week's free membership at a local gym with an option to buy a full-time membership at a much-reduced rate. The gym was using the _____ ____ element of the promotion mix.

In order to portray the benefits to be derived from a service, a services marketer could use all of the following EXCEPT:

_____ are defined as identifiable, intangible activities that are the main object of a transaction designed to provide want-satisfaction to customers.

The mechanic who repairs your car's transmission is a service marketer just like the travel agent with whom you planned your trip to Paris.

Why have some nonprofit organizations been reluctant to adopt the marketing concept?

In which of the following situations is it impossible to separate the service from its creator-seller?

Which of the following statements about the offering of a nonprofit organization is True?

Which of the following would be classified as a support or facilitating service?

At the 1846 House Restaurant, a server provides every table of patrons with a basket of freshly baked bread even before taking their orders. The bread is an example of the restaurant's:

Databases that allow a company to examine an individual's purchase history, can be combined with real-time supply information that indicates how much of a service remains unsold. This information allows a firm to engage in:

According to your text, which of the following would NOT be providing a service?

Which of the following statements about the channel of distribution for services is True?

When a catering company that had formerly provided food for any type of gathering decided it would no longer provide its services to children's birthday parties, it would be an example of: