Exam 11: Services Marketing

Which element in the marketing mix does the fact that services cannot be separated from the creator-seller of the service most affect?

Which of the following statements about the use of target-market analysis by nonprofit organizations is True?

The Greater Chicago Food Depository is a food bank that provides free food for 300,000 poor Chicagoans daily. When its new manager began running the operation, it followed no business or marketing practices, which is typical of a:

Anyone seeking a mate knows it is challenge. Relatives that were once the source of introductions to potential spouses are often not available, especially for immigrants. Add to that the desire for certain visa status and--as in the Indian community--caste, and the pursuit of a spouse grows even more difficult. An estimated 80 percent of all marriages in India are arranged. In the United States the percentage of arranged marriages rate for natives of India drops to 40 percent. Even if the marriage is not arranged, many singles from India look for someone who understands their heritage, tradition, and language. So some Indians turn to matchmakers like Kahanda Kakade who operates Vivah Mela. She personally interviews individuals who have come to her to find a spouse, and she will visit families if asked. -A list of fifty couples that Kakade brought together and who are now happily married would be useful in dealing with which service characteristic?

The _____ strategy used by UPS is to ask its customers to "Depend on Brown." This strategy makes use of the fact everyone recognizes the company's brown trucks and brown uniforms.

A television production company would like to produce the same quality film each time it works on a project, but how can a film on the history of the Olympics be compared to a film on the mating habits of lizards. Which characteristic of services is being described?