Exam 16: Prepare to Persuade

We measure attitudes along a favorable-unfavorable continuum, and beliefs along a probable-improbable one.

Briefly explain what happens during phase two (need) of Monroe's motivated sequence.

______ is the deliberate attempt to change or reinforce attitudes, beliefs, values, or behaviors.

A proposition of ______ asks receivers to support a change.

The importance and relevance the attitude has for its holders is called ______.

Speeches on propositions of value often use a chronological approach to persuasion.

In order to analyze a proposition of value, you must define the object of evaluation and support the definition.

We measure attitudes along a ______ continuum.

Give examples of statements that are propositions of value.

Using Monroe's Motivated Sequence enables speakers to anticipate the questions and concerns audience members want addressed as they listen.

Persuasive speakers seek change that results in what likely goals?

Self-driving cars make driving safer is a proposition of fact.

A question of ______ includes what you think should be done.

If you believe that you can best achieve the goals of your persuasive presentation by describing an issue as worsening over time, you would use a spatial organization.

In a question of policy speech where the first main point depicts the nature and seriousness of the problem, the problem's causes in the second main point, and the solution in the third main point, the organizational format is ______.

Propositions of ______ are conclusions asserting that something does or does not exist, is or is not true, or is or is not valid.

Satisfaction is phase three in Monroe's Sequence, and deals with satisfying the audience's desire for solutions.

The persuasive speaker aims to influence the audience's response so that receivers feel, think, or act differently than they did before the speech.

A ______ is the relationship you wish to establish between accepted facts and your desired conclusions.

Phase one of Monroe's Motivated Sequence is need.