Exam 16: Consumer and Marketing Misbehavior

The societal marketing concept considers not only the wants and needs of individual consumers but also the needs of society.

The Consumer Bill of Rights was introduced in _____.

_____ is the extent to which businesses are held responsible for product-related injuries.

Cyberbullying is the attack of innocent people on the Internet.

_____is a state that occurs when there is a disconnect between cultural goals and norms and the capacities of members of society to act within societal norms in an effort to achieve those goals.

Product abuse refers to consumers using products in ways that were not intended by the marketer.

An eating disorder that includes binge eating episodes followed by self-induced vomiting or purging is called _____.

Describe the concept of corporate social responsibility and discuss the main categories of activities through which companies can be responsible. Give an example of each activity.

Situational factors, such as retail crowding, flight delays, excessive heat, or noise can provoke consumer misbehavior.

Will was stuck behind a slow driver on the interstate. He started tailgating her very closely, and when he had the chance, he swerved into the right lane and sped around her. As he passed by, he shouted obscenities at her and was shaking his fist in the air. Then he floored it and swerved in and out of lanes to get around other cars. Will exhibited which type of behavior?

Anomie is a state that occurs when there is a disconnect between cultural goals and norms and the capacities of members of society to act within societal norms in an effort to achieve those goals.

With negligence liability, consumers can win a legal action against a firm if they can demonstrate in court that an injury occurred and that the product associated with the injury was faulty in some way.

One motivation for shoplifting behavior is that some consumers believe retailers can absorb the loss.

Consumerism is used to describe the activities of various groups to protect basic consumer rights.

_____ are personal standards and beliefs that are used to guide individual action.

Equity reflects beliefs about the social acceptability of an act.

Marketing ethics consist of societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies.

_____ represents beliefs about the social acceptability of an act.

Which of the following represents beliefs regarding an act's fairness or justness?

Define deceptive advertising and explain why advertisements for products or businesses claiming to be the "best" are not considered deceptive.