Exam 16: Consumer and Marketing Misbehavior

The Federal Trade Commission (FTC) is the only federal regulatory body that monitors exchanges that take place between consumers and marketing organizations.

Many consumers illegally download music and movies from the Internet because they perceive a low risk of getting caught. This is an example of which motivation of misbehavior?

Misbehavior by marketers occurs even if the marker is not aware that he or she is behaving unethically.

With stealth marketing, consumers are unaware that they are being marketed to.

Which of the following is a governmental regulatory body that monitors exchanges that take place between consumers and marketing organizations?

Consumers in the United States send less spam than do consumers in any other nation.

Research reveals that dysfunctional fans at sporting events tend to be married, middle-aged males with relatively low incomes and education.

Consumers may express a desire to stop problem behaviors but simply find quitting to be too difficult.

Which type of consumption behavior involves a physical inability to discontinue the behavior?

Which type of evaluations focus on the consequences of the behaviors and the individual's assessment of those consequences?

You are undergoing sales training at your new job, and the training is teaching you ingratiation tactics. Name and describe two of these tactics and explain the theory or concept on which the tactic is based. Finally, explain why they are considered unethical.

For some consumers, the simple thrill of the action leads them to misbehave.

Which concept proposes that all the functions of the organization should work together in satisfying its customers' wants and needs?

Socially responsible marketing can be beneficial to a company.

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but didn't tell consumers and continue to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario. Tobacco companies have lost several lawsuits brought by smokers or their families, and juries have awarded them damages to cover the cost of their health care as well as damages to punish the companies for their wrongdoing, resulting in multimillion dollar awards to the plaintiffs. Damages intended to cover the cost to cover the consumers' healthcare are called _____.

Salespeople who adhere to which orientation are often guilty of using high-pressure tactics?

Cause-related marketing activities involve a company strategically engaging in socially responsible activities in order to increase the value of the firm, such as a company donating to a cause every time a consumer purchases its product. These types of activities are referred to as _____.

Which of the following is an example of consumer misbehavior?