Exam 16: Consumer and Marketing Misbehavior

In general, subjective claims in advertisements must be substantiated.

Once a consumer enters into a situation that calls for an ethical decision, which types of ethical evaluations are possible?

Compared to the doctrine of negligence, the doctrine of strict liability means that firms face increased exposure to costs associated with product injury lawsuits.

A company acting within expected ethical boundaries is fulfilling its _____.

Which type of behavioral evaluations focus on specific actions?

Define consumerism and describe the Consumer Bill of Rights.

Which of the following establishes rules governing online marketing practices aimed at children?

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but didn't tell consumers and continue to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario. Tobacco companies have been fighting lawsuits brought against them by ailing smokers or families who have lost loved ones from smoking-related illnesses. The extent to which businesses are held responsible for product-related injuries is called _____.

Deceptive advertising is covered under the Wheeler Lea Act, which amended the Clayton Act by including false advertising issues.

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but didn't tell consumers and continue to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario. Cigarettes provide hedonic value to smokers but are harmful in the long run. Which type of product does this represent?

Standards or moral codes of conduct to which a person, group, or organization adheres are known as _____.

All of the following have been identified as motivations for consumer misbehavior EXCEPT _____.

All of the following are categories of abusive consumers EXCEPT _____.

Culture jamming refers to attempts to disrupt advertisements and marketing campaigns by altering the messages in some meaningful way.

Individual behavior is guided not only by a sense of what members of society would believe is ethical or unethical in a particular situation but also by the individual's morals.

Jeff had an old cell phone that he wasn't using anymore, but it still worked, so he gave it to his daughter when she got old enough to want a cell phone. However, he lost the charger for it, so he went to the store to buy a new one only to learn that chargers for that older model were no longer available. This is an example of _____.

The term road revenge is used to describe an extreme manifestation of aggressive driving.

Which law deems the sharing of copyrighted music as illegal?

Compare and contrast consumer misbehavior and consumer problem behavior and give examples of each.

Compensatory damages are intended to punish a company for behavior associated with an injury.