Question 1

Some consumers complain illegitimately based on a motivation for monetary gain.

Accepted Answer

A) True 
 B)False

Question 2

Several laws have been enacted affecting commerce and consumer safety. Name and describe three of them.

Accepted Answer

Exhibit 16.8 lists and describes several

Question 3

The Consumer Bill of Rights stands as a foundation of the consumerism movement.

Accepted Answer

A) True 
 B)False

Question 4

One important issue regarding marketing to children is the sheer quantity of marketing messages to which children are exposed.

Accepted Answer

A) True 
 B)False

Question 5

Tobacco products and sugary soft drinks are products that provide hedonic value to consumers but may be harmful in the long run. Which type of product category does this describe?

Accepted Answer

A)  deficient 
B)  short-term 
C)  salutary 
D)  pleasing 
E)  undesirable 
A)  deficient 
B)  short-term 
C)  salutary 
D)  pleasing 
E)  undesirable

Question 6

Which concept considers not only the wants and needs of individual consumers but also the needs of society?

Accepted Answer

A)  marketing concept 
B)  social concept 
C)  ethical concept 
D)  societal marketing concept 
E)  integrated marketing concept 
A)  marketing concept 
B)  social concept 
C)  ethical concept 
D)  societal marketing concept 
E)  integrated marketing concept

Question 7

Products liability is the extent to which businesses are held responsible for product-related injuries.

Accepted Answer

A) True 
 B)False

Question 8

Which president signed the Consumer Bill of Rights?

Accepted Answer

A)  President Lincoln 
B)  President Kennedy 
C)  President Reagan 
D)  President Clinton 
E)  President Obama 
A)  President Lincoln 
B)  President Kennedy 
C)  President Reagan 
D)  President Clinton 
E)  President Obama

Question 9

Moral equity represent beliefs regarding an act's fairness or justness.

Accepted Answer

A) True 
 B)False

Question 10

_____ refers to repetitive, excessive, and purposeful consumer behaviors that are performed as a response to tension, anxiety, or obtrusive thoughts.

Accepted Answer

A)  Compulsive buying 
B)  Compulsive shopping 
C)  Compulsive consumption 
D)  Addictive consumption 
E)  Binge consumption 
A)  Compulsive buying 
B)  Compulsive shopping 
C)  Compulsive consumption 
D)  Addictive consumption 
E)  Binge consumption

Question 11

Problem gambling is a serious consumer behavior issue.

Accepted Answer

A) True 
 B)False

Question 12

The Clayton Antitrust Act prohibits restraint of free trade.

Accepted Answer

A) True 
 B)False

Question 13

Using marketing techniques in which consumers do not realize that they are being targeted for a particular product promotion is called _____.

Accepted Answer

A)  products liability 
B)  negligence 
C)  stealth marketing 
D)  ingratiation 
E)  anomie 
A)  products liability 
B)  negligence 
C)  stealth marketing 
D)  ingratiation 
E)  anomie

Question 14

Explain how compulsive consumption differs from addictive consumption an give and example of each type of behavior.

Accepted Answer

Compulsive consumption refers to

Question 15

The practice of managing and intentionally setting discontinue dates for products is known as planned obsolescence.

Accepted Answer

A) True 
 B)False

Question 16

Identity theft is a type of consumer fraud that has grown considerably.

Accepted Answer

A) True 
 B)False

Question 17

The Consumer Product Safety Act created the Consumer Product Safety Commission.

Accepted Answer

A) True 
 B)False

Question 18

A number of consumer misbehaviors may be classified as consumer fraud.

Accepted Answer

A) True 
 B)False

Question 19

Using the "every-penny-counts" technique, salespeople attempt to lead customers into believing that they are working as hard as possible to give them the best deal.

Accepted Answer

A) True 
 B)False

Question 20

The Consumer Bill of Rights includes the right to safety, the right to be informed, the right to redress and to be heard, and the right to choice.

Accepted Answer

A) True 
 B)False

Some consumers complain illegitimately based on a motivation for monetary gain.

Several laws have been enacted affecting commerce and consumer safety. Name and describe three of them.

The Consumer Bill of Rights stands as a foundation of the consumerism movement.

One important issue regarding marketing to children is the sheer quantity of marketing messages to which children are exposed.

Tobacco products and sugary soft drinks are products that provide hedonic value to consumers but may be harmful in the long run. Which type of product category does this describe?

Which concept considers not only the wants and needs of individual consumers but also the needs of society?

Products liability is the extent to which businesses are held responsible for product-related injuries.

Which president signed the Consumer Bill of Rights?

Moral equity represent beliefs regarding an act's fairness or justness.

_____ refers to repetitive, excessive, and purposeful consumer behaviors that are performed as a response to tension, anxiety, or obtrusive thoughts.

Problem gambling is a serious consumer behavior issue.

The Clayton Antitrust Act prohibits restraint of free trade.

Using marketing techniques in which consumers do not realize that they are being targeted for a particular product promotion is called _____.

Explain how compulsive consumption differs from addictive consumption an give and example of each type of behavior.

The practice of managing and intentionally setting discontinue dates for products is known as planned obsolescence.

Identity theft is a type of consumer fraud that has grown considerably.

The Consumer Product Safety Act created the Consumer Product Safety Commission.

A number of consumer misbehaviors may be classified as consumer fraud.

Using the "every-penny-counts" technique, salespeople attempt to lead customers into believing that they are working as hard as possible to give them the best deal.

The Consumer Bill of Rights includes the right to safety, the right to be informed, the right to redress and to be heard, and the right to choice.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Filters

Exam 16: Consumer and Marketing Misbehavior

Some consumers complain illegitimately based on a motivation for monetary gain.

Several laws have been enacted affecting commerce and consumer safety. Name and describe three of them.

The Consumer Bill of Rights stands as a foundation of the consumerism movement.

One important issue regarding marketing to children is the sheer quantity of marketing messages to which children are exposed.

Tobacco products and sugary soft drinks are products that provide hedonic value to consumers but may be harmful in the long run. Which type of product category does this describe?

Which concept considers not only the wants and needs of individual consumers but also the needs of society?

Products liability is the extent to which businesses are held responsible for product-related injuries.

Which president signed the Consumer Bill of Rights?

Moral equity represent beliefs regarding an act's fairness or justness.

_____ refers to repetitive, excessive, and purposeful consumer behaviors that are performed as a response to tension, anxiety, or obtrusive thoughts.

Problem gambling is a serious consumer behavior issue.

The Clayton Antitrust Act prohibits restraint of free trade.

Using marketing techniques in which consumers do not realize that they are being targeted for a particular product promotion is called _____.

Explain how compulsive consumption differs from addictive consumption an give and example of each type of behavior.

The practice of managing and intentionally setting discontinue dates for products is known as planned obsolescence.

Identity theft is a type of consumer fraud that has grown considerably.

The Consumer Product Safety Act created the Consumer Product Safety Commission.

A number of consumer misbehaviors may be classified as consumer fraud.

Using the "every-penny-counts" technique, salespeople attempt to lead customers into believing that they are working as hard as possible to give them the best deal.

The Consumer Bill of Rights includes the right to safety, the right to be informed, the right to redress and to be heard, and the right to choice.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Filters