Exam 16: Consumer and Marketing Misbehavior

Bart likes to paint mustaches on the faces of people in advertisements. He also changes the words in the ads to something bad. He does this primarily in the city where smaller, poster-type ads appear in subway stations and transportation shelters. Bart's behavior is called _____.

One way to distinguish between consumer misbehavior and consumer problem behavior is to consider the issue of what is causing the behavior.

The "I'm working for you!" selling technique relies on which theory?

Aggressive driving is an example of product abuse.

Annette spends hours every week shopping. Her focus is not on buying, but rather she loves to shop, browse, and seek out bargains. Which of the following best describes Annette's behavior?

Define the concept of products liability and explain why firms face higher liability costs in the United States.

Under which legal doctrine can consumers win legal action against a firm if they can demonstrate in court that an injury occurred and that the product associated with the injury was faulty in some way?

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but didn't tell consumers and continue to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario. Jose owns a convenience store and refuses to sell cigarettes even though he knows he can make a lot of money doing so. He believes it is ethically wrong to sell this harmful product. Jose's belief that selling cigarettes is unethical is reflective of his _____.

What role does value play in consumer misbehavior?

When a consumer enters into a situation that calls for an ethical decision, three sets of ethical evaluations occur: equity, contractual, and relativist.

Henry is faced with an ethical decision and asks himself, "Is this action 'right'?" Which type of evaluation does this illustrate?

Emotions and feelings play a large role in shoplifting.

Sociologists use attribution theory to explain why groups of people replace one set of acceptable norms with another set that others view as unacceptable.

_____ is behavior that violates generally accepted norms of conduct.

Marcie knows that if she first asks a customer to buy the expensive product she is selling that they will probably refuse, but she asks anyway. When a consumer refuses, showing that her feelings are clearly hurt, she requests the consumer to do something less extreme, like asking if they will let her show them the features of the product. Which technique is Marcie using?

Why do consumers misbehave? Discuss three of the several reasons given in the textbook.

Retaliatory socialization is one motivation of consumer misbehavior that states consumers may view misbehavior as a way of getting revenge against big companies.

_____ is used to describe the activities of various groups to protect basic consumer rights.

A salesperson using the food-in-the-door technique begins by making a very large request of a customer.

Other consumers may suffer while misbehaving consumers break societal norms and laws.