Exam 16: Consumer and Marketing Misbehavior

Advertising that contains or omits information that is important in influencing a consumer's buying behavior and is likely to mislead consumers who are acting "reasonably" is called _____.

All consumer problem behaviors break laws.

The Sherman Antitrust Act _____.

Toyota's Prius hybrid automobile is touted as an environmentally-friendly product that gets high gas mileage, which is important for consumers facing high gas prices. The Prius is an example of which product category?

Jan has been smoking for forty years. She has a physiological dependency on the product and is finding it difficult to stop. Jan's smoking behavior is an example of ______.

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but didn't tell consumers and continue to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario. Smoking is an example of a(n) _____ behavior because smokers become physiologically dependent on the nicotine in cigarettes.

Lance found a wallet containing over $500 cash. He knew he should try to return the wallet to its owner and that he could take the cash and the owner wouldn't know if he took it or if someone else did before Lance found the wallet. Lance won't do that, though, because he believes that would be wrong. Lance's personal standards and beliefs that guided his behavior are called _____.

A central component for understanding consumer behavior is _____, which is also the focal motivation for consumer misbehavior.

Teleological evaluations focus on the consequences of the behaviors and the individual's assessment of those consequences.

Consumer misbehavior is behavior that violates generally accepted norms of conduct.

The Insurance Institute for Highway Safety is the main regulatory body that monitors automobile safety for the U.S. government.

A business claiming to have the "best pizza in town" is making a deceptive advertising claim.

Compulsive buying may be defined as chronic, repetitive shopping behavior.

Stephanie has an eating disorder in which she will eat an entire pint of ice cream or bag of cookies and then makes herself throw up afterwards. What is Stephanie's disorder called?

All consumer misbehavior is illegal.

The Children's Television Act of 1990 limits the amount of commercial airtime during children's programming.

Shoplifting, fraud, abusive behavior, compulsive purchasing, compulsive shopping, and binge drinking are examples of consumer problem behaviors.

David is selling a set of knives that is very expensive for the entire set. One tactic he uses is to ask people to try the paring knife and then ask them to purchase it for $5.00. Then he asks them to try other knives until he eventually works up to asking consumers to purchase the entire set of knives. Which selling technique is David using?

A negligible product is one that has little to no potential to create value of any type.

Dysfunctional fan behavior refers to abnormal or impaired functioning relating to sporting event consumption.