Exam 6: Advertising Design

Advertisements using overt sexual stimuli or containing nudity produce higher levels of physiological arousal responses in males, but not for females.

The preemptive cognitive message strategy is a(n):

Some musicians now see writing and singing songs for advertisements as a way to get their songs heard and eventually played by people, apart from the ad. The advantages of this method of writing songs for ads include all of the following except:

Sexuality has been employed in advertising in each of the following ways except:

An advantage of using humor in ads is that it easily transfers to other countries and cultures.

In terms of spokesperson characteristics, which is the degree of confidence or the level of acceptance consumers place in the spokesperson's message?

Using music to build emotions surrounding a product is tied to which type of message strategy?

A new form of resonance advertising that reassures consumers looking for value that branded products have stood the test of time is:

Generic message strategies can be used to create brand awareness.

A hyperbole message strategy is a conative form of message strategy.

The last component of a slice-of-life execution is the:

Which message strategy is used to support promotions, such as coupons, premiums, and sweepstakes?

The ________ message strategy attempts to elicit powerful emotions that eventually lead to higher product recall.

In the hierarchy of effects model, conative message strategies would be most closely tied to the:

"We are Chicago's friendliest car dealer!" is an example of which type of cognitive message?

A business-to-business ad featuring a routine business experience, a problem, an interaction, and then a company's product that provides a solution is which form of executional framework?

Although sexually-oriented advertisements attract attention, ________ is lower than for ads using a different type of appeal.

Which message strategy is linked with reasoning and thinking processes?

An outline of the key ideas in an advertisement is the:

Although using sex in advertising no longer sells the way it used to and no longer has the shock value it had in the past, advertising in the United States and other countries contains more visual sexual themes than ever before.