Exam 6: Advertising Design

Testimonial executions have been successful for many years, especially in the business-to-business and service sectors.

What are the advantages and disadvantages of comparative ads?

Paid actors or models can be used in an advertisement to portray ordinary, everyday people.

Using a fear appeal in an advertisement increases both the viewer's interest in the ad and the persuasiveness of the ad.

Byron has an interest in purchasing a motorcycle and is now looking at different models and gathering information about each one. The ________ appeal would be the most effective in developing or changing Byron's attitude and in establishing specific brand beliefs.

Name the five major forms of cognitive strategies.

Sexually suggestive ads tend to work well with personal products such as perfume or cologne.

Which are the best outlets for a rational appeal?

Showing how a product works is found in which type of executional framework?

"We make the best tacos in town," is an example of a hyperbole form of cognitive message strategy.

A print advertisement for Bijan uses the picture of a grandmother with a testimony about the perfume and how her granddaughters now wear Bijan. The advertisement presents a testimonial execution with a(n) ________ message strategy.

Most creatives view the ________ advertising appeal as the key to developing brand loyalty.

The primary benefit of using a well-known song in a musical appeal is that consumers have already developed an affinity for a song, which normally is then transferred to the product or brand.

Rotoscoping is used in a(n):

An informative execution typically presents information to the audience in a straightforward manner.

Expert authorities would most likely be used in which type of executional framework?

A spokesperson's credibility is derived from the composite of attractiveness, likeability, trustworthiness, and intelligence.

The cognitive message strategy approach that is most likely to require substantiation of claims to prevent potential lawsuits made would be:

Ads that use nudity or partial nudity are almost always designed to elicit some type of sexual response in viewers.

Affective message strategies utilize the attitude formation sequence of affective → conative → cognitive.