Question 1

Retailers and merchant wholesalers are examples of intermediaries that:

Accepted Answer

A) take title to a product 
B) create temporal and spatial discrepancies 
C) use consumer promotions 
D) do not benefit from any economies of scale 
E) are accurately described by all of these statements 
A) take title to a product 
B) create temporal and spatial discrepancies 
C) use consumer promotions 
D) do not benefit from any economies of scale 
E) are accurately described by all of these statements

Question 2

Lawn Boy manufactures 13 models of walk-behind lawn mowers and 6 types of riding mowers Even though lawn mowers is a product category that does not sell year-round,sales remain steady all year because Lawn Boy sells to wholesale distributors that stock the product.Its wholesale distributors are helping to overcome a(n)_____ discrepancy.

Accepted Answer

A) assortment 
B) spatial 
C) possession 
D) quantity 
E) temporal 
A) assortment 
B) spatial 
C) possession 
D) quantity 
E) temporal

Question 3

Redbox
Movie DVD sales represent a $16 billion market,and rentals make up another $7.5 billion.Naturally,production studios would prefer consumers purchase DVDs rather than rent them.Production studios like Twentieth-Century Fox,Warner Bros. ,and General Electric refused to sell new releases to Redbox,a DVD vending machine company,until almost a month after new releases arrived in stores.Redbox,the ubiquitous DVD rental red kiosks found in and outside of convenience stores,grocery stores,drugstores,fast-food restaurants,and Walmart,is cutting in on production companies' profits.These studios are tangled in lawsuits with Redbox.Sony,Paramount,and Lionsgate,on the other hand,permit distribution through Redbox,and Disney allows third-party distribution to Redbox.With more than 20,000 kiosks now in operation,Redbox ranks fifth in DVD rental revenues,which is impressive considering the rental fee is only $1.00.But Blockbuster is trying to steal vending market share by allowing NCR Corporation,known for ATM machines,to license its name to place Blockbuster Express kiosks in similar types of locations.
-Refer to Redbox.Warner Bros. ,Blockbuster,Redbox,Walmart,and third-party DVD distributors are part of a:

Accepted Answer

A) distribution cooperative 
B) marketing mix 
C) transportation channel 
D) marketing channel 
E) logistics system 
A) distribution cooperative 
B) marketing mix 
C) transportation channel 
D) marketing channel 
E) logistics system

Question 4

Agents and brokers:

Accepted Answer

A) have a great deal of control and risk invested in the goods. 
B) only represent manufacturers in sales situations. 
C) have a great deal of input on the terms of the sale. 
D) generally are on salary with the manufacturer. 
E) do not take title to merchandise. 
A) have a great deal of control and risk invested in the goods. 
B) only represent manufacturers in sales situations. 
C) have a great deal of input on the terms of the sale. 
D) generally are on salary with the manufacturer. 
E) do not take title to merchandise.

Question 5

As products move through the marketing channel,channel members provide specialization and division of labor,overcome discrepancies,and provide contact efficiency.

Accepted Answer

A) True 
 B)False

Question 6

Customers can purchase Hewlett-Packard computers from retail stores like Best Buy and Office Depot,online directly from HP,and through various catalogs.HP is using a(n)_____ distribution arrangement.

Accepted Answer

A) intensive 
B) multiple 
C) exclusive 
D) cumulative 
E) aggregated 
A) intensive 
B) multiple 
C) exclusive 
D) cumulative 
E) aggregated

Question 7

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and PDAs.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If,in choosing its channel,Canesta is most concerned about the life cycle of the device,then its choice of channels will largely be influenced by:

Accepted Answer

A) factors of production 
B) customer characteristics 
C) ownership factors 
D) product factors 
E) market factors 
A) factors of production 
B) customer characteristics 
C) ownership factors 
D) product factors 
E) market factors

Question 8

Companies selling standardized items of moderate or low value to other businesses (not to consumers)often use:

Accepted Answer

A) retailers 
B) industrial distributors 
C) wholesalers 
D) bulk breakers 
E) industrial resellers 
A) retailers 
B) industrial distributors 
C) wholesalers 
D) bulk breakers 
E) industrial resellers

Question 9

What is a marketing channel? What type of businesses make up a marketing channel?

Accepted Answer

A marketing channel,or channel of distri

Question 10

When discussing the distribution of services,you will often hear channel members discussing the need to minimize wait times.

Accepted Answer

A) True 
 B)False

Question 11

The major characteristic that is used to differentiate among types of intermediaries is whether they:

Accepted Answer

A) install exchange barriers such as location,time,and quantity 
B) create specialization of labor 
C) create economies of scale 
D) take title to the products they sell 
E) raise profit margins for independent middlemen 
A) install exchange barriers such as location,time,and quantity 
B) create specialization of labor 
C) create economies of scale 
D) take title to the products they sell 
E) raise profit margins for independent middlemen

Question 12

This case revolves completely around

Accepted Answer

A) channel partnering. 
B) channel captains. 
C) channel conflict. 
D) None of the above 
A) channel partnering. 
B) channel captains. 
C) channel conflict. 
D) None of the above

Question 13

Polo brand apparel is only available in fine department stores or from Polo retail stores.Which distribution strategy has Polo adopted?

Accepted Answer

A) Extensive 
B) Intensive 
C) Premium 
D) Selective 
E) Pioneering 
A) Extensive 
B) Intensive 
C) Premium 
D) Selective 
E) Pioneering

Question 14

The direct channel is used more often in consumer markets than in business-to-business markets.

Accepted Answer

A) True 
 B)False

Question 15

Time Warner Cable provides a direct channel for consumers because they take all the various programming companies (such as Disney and Viacom)and provide their shows on one cable system.

Accepted Answer

A) True 
 B)False

Question 16

_____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.

Accepted Answer

A) Selective 
B) Intensive 
C) Dual 
D) Contractual 
E) Cumulative 
A) Selective 
B) Intensive 
C) Dual 
D) Contractual 
E) Cumulative

Question 17

Channel conflict:

Accepted Answer

A) always has an adverse effect on the members of the channel 
B) is not caused by ideological differences,because such differences would prevent the members from ever operating as a channel 
C) is often caused by an inability of some channel members to keep up with the changing times 
D) can appear as either internal or external 
E) does not occur when multiple distribution channels are used 
A) always has an adverse effect on the members of the channel 
B) is not caused by ideological differences,because such differences would prevent the members from ever operating as a channel 
C) is often caused by an inability of some channel members to keep up with the changing times 
D) can appear as either internal or external 
E) does not occur when multiple distribution channels are used

Retailers and merchant wholesalers are examples of intermediaries that:

Agents and brokers:

As products move through the marketing channel,channel members provide specialization and division of labor,overcome discrepancies,and provide contact efficiency.

Customers can purchase Hewlett-Packard computers from retail stores like Best Buy and Office Depot,online directly from HP,and through various catalogs.HP is using a(n)_____ distribution arrangement.

Companies selling standardized items of moderate or low value to other businesses (not to consumers)often use:

What is a marketing channel? What type of businesses make up a marketing channel?

When discussing the distribution of services,you will often hear channel members discussing the need to minimize wait times.

The major characteristic that is used to differentiate among types of intermediaries is whether they:

This case revolves completely around

Polo brand apparel is only available in fine department stores or from Polo retail stores.Which distribution strategy has Polo adopted?

The direct channel is used more often in consumer markets than in business-to-business markets.

Time Warner Cable provides a direct channel for consumers because they take all the various programming companies (such as Disney and Viacom)and provide their shows on one cable system.

_____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.

Channel conflict:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters

Exam 13: Marketing Channels

Retailers and merchant wholesalers are examples of intermediaries that:

Agents and brokers:

As products move through the marketing channel,channel members provide specialization and division of labor,overcome discrepancies,and provide contact efficiency.

Customers can purchase Hewlett-Packard computers from retail stores like Best Buy and Office Depot,online directly from HP,and through various catalogs.HP is using a(n)_____ distribution arrangement.

Companies selling standardized items of moderate or low value to other businesses (not to consumers)often use:

What is a marketing channel? What type of businesses make up a marketing channel?

When discussing the distribution of services,you will often hear channel members discussing the need to minimize wait times.

The major characteristic that is used to differentiate among types of intermediaries is whether they:

This case revolves completely around

Polo brand apparel is only available in fine department stores or from Polo retail stores.Which distribution strategy has Polo adopted?

The direct channel is used more often in consumer markets than in business-to-business markets.

Time Warner Cable provides a direct channel for consumers because they take all the various programming companies (such as Disney and Viacom)and provide their shows on one cable system.

_____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.

Channel conflict:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters