Exam 13: Marketing Channels

Highly integrated channel relationships are the preferred relationship because there is no large outlay of assets required to keep the channel members all working toward the same results.

Intermediaries must perform three basic functions.Name these functions and describe the activities involved in each function.

Unlike marketers of physical products,marketers of services do not tend to address the question of logistics since services do not require a distribution strategy.

Generally,_____ determine what type of intermediary a manufacturer should use.

Which level of distribution intensity is the most restrictive and entails establishing only one or a few dealers within a given geographic area?

The difference between the location of a producer and the location of widely scattered markets represents a(n)_____ discrepancy.

Viacom offers its programming on its Web site because

Vicobello is a major manufacturer of outdoor fountains that are popular in gardens.Even though fountains represent a product category that does not sell year-round due to inclement weather,Vicobello's sales remain steady all year because it sells to wholesale distributors that stock the product.Its wholesale distributors are primarily helping to overcome a(n)_____ discrepancy.

McKesson Wholesalers provides healthcare products to pharmacies.It purchases bandages,gauze,antibacterial cream,and ointments from a variety of different manufacturers and resells them to pharmacies so that many of the items a customer might need for a cut will be available in the store.McKesson is aiding consumers by overcoming a:

In 1935,Howard Johnson teamed up with Reginald Sprague to establish the first modern restaurant franchise.Their idea was to let independent operators use the same name,food,supplies,logo and even building design in exchange for a fee.In terms of the type of channel relationships established,this nonequity agreement would require a _____ relationship.

Channel conflict that occurs between different levels in a marketing channel is referred to as:

YKK slide fasteners (zippers)are made in Macon,Georgia,yet manufactures all over the world use zippers to manufacture,clothes,luggage,shoes,and other items.Wholesalers around the world primarily help to overcome a(n)_____ discrepancy.

One thing that sets service distribution apart from traditional manufacturing distribution is that in a service environment:

Nike has collaborated with a small number of specific stores in which they release their line of SB Skateboarding shoes.One of those stores is Goods,located in downtown Seattle.This is an example of _____ distribution.

You can purchase an iPod at a variety of retail locations,such as Best Buy and MicroCenter.However,iPod apparel can also be purchased at Apple Store stores or from Apple's Web site.This creates the potential for _____ conflict in the channel of distribution.

Compare and contrast the marketing channels for consumer products with the channels for business and industrial products.

A _____ channel is commonly used for low-cost consumer items that are frequently purchased,such as candy,cigarettes,and magazines.

Integrated channel relationships tend to be more flexible than cooperative relationships.

One important reason channel members are included between producers and end users is to overcome discrepancies.Name and briefly describe four discrepancies channel members overcome.

Goodyear tire dealers were hurt financially when Goodyear made the decision to distribute its tires through retailers such as Sears and Walmart in addition to the exclusive dealerships it had established.The conflict that occurred at the retail level is an example of: