Question 1

Which of the following is a main area of concern for service distribution?

Accepted Answer

A) Minimizing wait times 
B) Maximizing sales 
C) Creating a one-to-one relationship with customers 
D) Providing easy to use Internet help 
E) Reducing risk 
A) Minimizing wait times 
B) Maximizing sales 
C) Creating a one-to-one relationship with customers 
D) Providing easy to use Internet help 
E) Reducing risk

Question 2

Chewing gum and soft drinks are sold in grocery stores,service stations,convenience stores,drugstores,discount stores,and motel vending machines.This is a an example of a(n)_____ distribution strategy.

Accepted Answer

A) exclusive 
B) reciprocal 
C) selective 
D) horizontal 
E) intensive 
A) exclusive 
B) reciprocal 
C) selective 
D) horizontal 
E) intensive

Question 3

R.H.Kurt & Son
R.H.Kurt & Son,Inc.distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers whose products it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers.
-Refer to R.H.Kurt & Son.Given the nature of the products carried by Kurt,what level of distribution intensity would be most appropriate?

Accepted Answer

A) Extensive 
B) Intensive 
C) Reflexive 
D) Unitary 
E) Selective 
A) Extensive 
B) Intensive 
C) Reflexive 
D) Unitary 
E) Selective

Question 4

Paul operates Kayak.com,a company that allows customers to efficiently search company databases and find the best airline and hotel deals all over the Web.Kayak does not make bookings but rather provides recommendations for the best travel plans.Travel providers pay Kayak a commission for most customers who click through to their sites.Paul wants his users to have as short and sweet an experience on Kayak as possible.Time is of the essence in responding to any customer question,especially in this day where airfare can increase dramatically in just a couple of hours.Paul is devoted to:

Accepted Answer

A) improving service delivery. 
B) maximizing queues. 
C) reducing discrepancies of assortment. 
D) reducing wait time. 
E) managing service capacity. 
A) improving service delivery. 
B) maximizing queues. 
C) reducing discrepancies of assortment. 
D) reducing wait time. 
E) managing service capacity.

Question 5

The Internet is quickly becoming an alternative channel for delivering services.

Accepted Answer

A) True 
 B)False

Question 6

One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved.This is called a:

Accepted Answer

A) limited distribution system 
B) conventional channel 
C) vertical marketing system 
D) reciprocal channel 
E) direct channel 
A) limited distribution system 
B) conventional channel 
C) vertical marketing system 
D) reciprocal channel 
E) direct channel

Question 7

R.H.Kurt & Son
R.H.Kurt & Son,Inc.distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers whose products it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers.
-Refer to R.H.Kurt & Son.When Kurt combines products from 41 different manufacturers into a collection retail buyers want available at one place,it is engaging in:

Accepted Answer

A) a transactional function. 
B) creating an assortment. 
C) a facilitating function. 
D) integrating its promotional functions. 
E) compressed distribution. 
A) a transactional function. 
B) creating an assortment. 
C) a facilitating function. 
D) integrating its promotional functions. 
E) compressed distribution.

Question 8

Kayak.com is a company that allows customers to efficiently search databases to find the best airline and hotel deals all over the Web.Kayak does not make bookings but rather provides recommendations for the best travel plans.Travel providers pay Kayak a commission when customers click through to their sites.Kayak.com,travelers,the airlines,and the hotels are all part of a:

Accepted Answer

A) facilitating agency 
B) marketing mix intermediary 
C) selective promotion channel 
D) marketing channel or channel of distribution 
E) transportation channel or channel of movement 
A) facilitating agency 
B) marketing mix intermediary 
C) selective promotion channel 
D) marketing channel or channel of distribution 
E) transportation channel or channel of movement

Question 9

Serenity is a manufacturer of outdoor fountains that are popular in gardens.Even though fountains represent a product category that does not sell year-round due to inclement weather,Serenity's sales remain steady all year because it sells to wholesale distributors that stock the product.Serenity sells to wholesale distributors that perform _____ functions for the manufacturer.

Accepted Answer

A) financial 
B) transactional 
C) facilitating 
D) logistical 
E) promotional 
A) financial 
B) transactional 
C) facilitating 
D) logistical 
E) promotional

Question 10

The only way that Jim Keeler in New Mexico can get a box of Carolyn Popwell's Festive Holiday Truffles from Washington is to order it through the mail.Popwell,who makes the candy by hand,uses a(n)_____ exclusively.

Accepted Answer

A) exclusive distribution system 
B) conventional channel 
C) vertical marketing system 
D) reciprocal channel 
E) direct channel 
A) exclusive distribution system 
B) conventional channel 
C) vertical marketing system 
D) reciprocal channel 
E) direct channel

Question 11

Which of the following manufacturers most likely uses intensive distribution?

Accepted Answer

A) Snickers candy bars 
B) Bose speakers 
C) Aveda aromatherapy products 
D) Rolex watches 
E) Godiva chocolates 
A) Snickers candy bars 
B) Bose speakers 
C) Aveda aromatherapy products 
D) Rolex watches 
E) Godiva chocolates

Question 12

Define channel power,channel control,channel leadership,and channel partnering and explain how these four terms are related.

Accepted Answer

Power,control,leadership,conflict and pa

Question 13

What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

Accepted Answer

MARKET FACTORS.Industrial customers tend

Question 14

_____ occurs when products are distributed through unauthorized marketing channels.

Accepted Answer

A) Black marketing 
B) Countertrading 
C) Channel malfeasance 
D) Gray marketing 
E) Reverse channeling 
A) Black marketing 
B) Countertrading 
C) Channel malfeasance 
D) Gray marketing 
E) Reverse channeling

Question 15

_____ distribution is achieved by screening dealers to eliminate all but a few in any single geographic area.Shopping goods and some specialty products that consumers are willing to search for are sold this way.

Accepted Answer

A) Intensive 
B) Selective 
C) Exclusive 
D) Dual 
E) Controlled 
A) Intensive 
B) Selective 
C) Exclusive 
D) Dual 
E) Controlled

Question 16

Because distribution creates the same problems whether it is in Ethiopia,Indonesia,or Venezuela,you will find that channel structures and types around the world are very similar to those in the United States.

Accepted Answer

A) True 
 B)False

Question 17

Many regard vertical conflict as healthy competition.

Accepted Answer

A) True 
 B)False

Question 18

R.H.Kurt & Son
R.H.Kurt & Son,Inc.distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers whose products it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers.
-Refer to R.H.Kurt & Son.If Kurt wishes to make sure its gunsmith service is profitable,it must consider:

Accepted Answer

A) how it can minimize the time a customer must wait for his or her rifle to be repaired. 
B) how the opening of hunting season will affect demand for its services. 
C) how to maintain an adequate staff. 
D) whether to ship the repaired rifle to the customer or the retailer. 
E) all of these options. 
A) how it can minimize the time a customer must wait for his or her rifle to be repaired. 
B) how the opening of hunting season will affect demand for its services. 
C) how to maintain an adequate staff. 
D) whether to ship the repaired rifle to the customer or the retailer. 
E) all of these options.

Question 19

Transactional functions include contacting potential customers and assuming the risk of owning inventory.

Accepted Answer

A) True 
 B)False

Question 20

Jones Soda is positioned as the anti-Coke.In the early years,few mainstream retailers sold Jones Soda.Fans had to get their Jones fix in surf shops,tattoo parlors,and bookstores,adding to the brand's mystique.Jones Soda used its _____ to create a competitive advantage.

Accepted Answer

A) channel ascendancy 
B) distribution channel 
C) channel conflict 
D) channel focus 
E) vertical integration 
A) channel ascendancy 
B) distribution channel 
C) channel conflict 
D) channel focus 
E) vertical integration

Which of the following is a main area of concern for service distribution?

Chewing gum and soft drinks are sold in grocery stores,service stations,convenience stores,drugstores,discount stores,and motel vending machines.This is a an example of a(n)_____ distribution strategy.

The Internet is quickly becoming an alternative channel for delivering services.

One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved.This is called a:

The only way that Jim Keeler in New Mexico can get a box of Carolyn Popwell's Festive Holiday Truffles from Washington is to order it through the mail.Popwell,who makes the candy by hand,uses a(n)_____ exclusively.

Which of the following manufacturers most likely uses intensive distribution?

Define channel power,channel control,channel leadership,and channel partnering and explain how these four terms are related.

What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

_____ occurs when products are distributed through unauthorized marketing channels.

_____ distribution is achieved by screening dealers to eliminate all but a few in any single geographic area.Shopping goods and some specialty products that consumers are willing to search for are sold this way.

Because distribution creates the same problems whether it is in Ethiopia,Indonesia,or Venezuela,you will find that channel structures and types around the world are very similar to those in the United States.

Many regard vertical conflict as healthy competition.

Transactional functions include contacting potential customers and assuming the risk of owning inventory.

Jones Soda is positioned as the anti-Coke.In the early years,few mainstream retailers sold Jones Soda.Fans had to get their Jones fix in surf shops,tattoo parlors,and bookstores,adding to the brand's mystique.Jones Soda used its _____ to create a competitive advantage.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters

Exam 13: Marketing Channels

Which of the following is a main area of concern for service distribution?

Chewing gum and soft drinks are sold in grocery stores,service stations,convenience stores,drugstores,discount stores,and motel vending machines.This is a an example of a(n)_____ distribution strategy.

The Internet is quickly becoming an alternative channel for delivering services.

One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved.This is called a:

The only way that Jim Keeler in New Mexico can get a box of Carolyn Popwell's Festive Holiday Truffles from Washington is to order it through the mail.Popwell,who makes the candy by hand,uses a(n)_____ exclusively.

Which of the following manufacturers most likely uses intensive distribution?

Define channel power,channel control,channel leadership,and channel partnering and explain how these four terms are related.

What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

_____ occurs when products are distributed through unauthorized marketing channels.

_____ distribution is achieved by screening dealers to eliminate all but a few in any single geographic area.Shopping goods and some specialty products that consumers are willing to search for are sold this way.

Because distribution creates the same problems whether it is in Ethiopia,Indonesia,or Venezuela,you will find that channel structures and types around the world are very similar to those in the United States.

Many regard vertical conflict as healthy competition.

Transactional functions include contacting potential customers and assuming the risk of owning inventory.

Jones Soda is positioned as the anti-Coke.In the early years,few mainstream retailers sold Jones Soda.Fans had to get their Jones fix in surf shops,tattoo parlors,and bookstores,adding to the brand's mystique.Jones Soda used its _____ to create a competitive advantage.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters