Exam 18: Marketing Nutrition and Health Promotion

Market segmentation groups members of a target market into a more homogeneous subgroup.

A(n)_____ can serve as a communications bridge and a means for the researcher to find out how a population views an intervention or issue.

In Guerilla Marketing,J.C.Levinson cautions against abandoning your marketing plan once it begins generating favorable results.He shares ten truths that should not be forgotten regarding marketing.List 3 and relate them to each other.

Use the following case scenario to answer short answer items. Your regional dietetic association is collaborating with the March of Dimes on a neural tube defect prevention effort. Components of social marketing will be included in the effort. -Apply the four main components of social marketing to this scenario.

Define market niche.What is the underlying philosophy of the market niche?

The term "product" can refer to a nutrition education program or service.

Define social marketing,provide an example,and state how the goals of social marketing differ from the aims of traditional marketing.

Advertising and promotion refer to the same thing.

The purpose of marketing is to sell your product.

Write a 30-second public service announcement for young children and/or their caregivers on healthy snack choices.

Use the following case scenario to answer short answer items. Your regional dietetic association is collaborating with the March of Dimes on a neural tube defect prevention effort. Components of social marketing will be included in the effort. -Explain how social marketing could enhance this program.

Social marketing is the same as commercial marketing.

What are the four most common promotional tools? How do they differ?

Positioning is the fifth "P" of social marketing.

Marketing includes only selling and promotion.

List 3 characteristics of tomorrow's consumer.

Evaluation is a critical component of the marketing plan.

The analysis of a potential market,the environment,and the competition is known as

Breastfeeding promotion is an example of _____ marketing.

Packaging,features,and services are examples of which "P" of the marketing mix?