Question 1

Typically,the assessment of the marketing mix happens at the beginning of the fiscal year.

Accepted Answer

A) True 
 B)False

Question 2

Any paid form of non-personal presentation and promotion of ideas,goods,or services by an identified sponsor is referred to as

Accepted Answer

A)  public relations. 
B)  sales promotion. 
C)  personal promotion. 
D)  advertising. 
A)  public relations. 
B)  sales promotion. 
C)  personal promotion. 
D)  advertising.

Question 3

Important characteristics of the product related to the four P's of the marketing mix include all of the following except

Accepted Answer

A)  monetary value. 
B)  special features. 
C)  packaging. 
D)  quality. 
A)  monetary value. 
B)  special features. 
C)  packaging. 
D)  quality.

Question 4

Use the following case scenario to answer short answer items. Your regional dietetic association is collaborating with the March of Dimes on a neural tube defect prevention effort. Components of social marketing will be included in the effort.
-What are the four types of behavior change as identified by marketers? Which type of change will you target in your prevention effort and why?

Accepted Answer

The four types of behavior cha

Question 5

Which statement about public service announcements is false?

Accepted Answer

A)  They tend to be low cost, i.e., free. 
B)  They have the potential to reach a large audience. 
C)  They are generally brief in length and content. 
D)  They are usually an ineffective form of promotion. 
A)  They tend to be low cost, i.e., free. 
B)  They have the potential to reach a large audience. 
C)  They are generally brief in length and content. 
D)  They are usually an ineffective form of promotion.

Question 6

Advantages of using newspapers for promotion include all of the following except

Accepted Answer

A)  timeliness. 
B)  long life. 
C)  good local market coverage. 
D)  high believability. 
A)  timeliness. 
B)  long life. 
C)  good local market coverage. 
D)  high believability.

Question 7

All of the following demographic information is particularly important to public health nutrition programs except

Accepted Answer

A)  population density. 
B)  religious composition of the population. 
C)  family size. 
D)  age distribution of the population. 
A)  population density. 
B)  religious composition of the population. 
C)  family size. 
D)  age distribution of the population.

Question 8

Evaluation is the key to the success of any marketing program.List 2 evaluation methods that could be utilized within a marketing plan.

Accepted Answer

Evaluation methods could inclu

Question 9

Successful marketers get the right product,service,or program to the right place at the right time for the right price.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following are examples of personal promotion aids?

Accepted Answer

A)  Advertising, contests, and direct mailings 
B)  Business cards, networking, and news releases 
C)  Letters, trade shows, and press kits 
D)  Networking, public speaking, and writing 
A)  Advertising, contests, and direct mailings 
B)  Business cards, networking, and news releases 
C)  Letters, trade shows, and press kits 
D)  Networking, public speaking, and writing

Question 11

What is the purpose of market research?

Accepted Answer

Market research enables commun

Question 12

Which represents a ranking of four types of behavioral change from easiest to market to most difficult to market?

Accepted Answer

A)  Action, cognitive, behavior, value 
B)  Cognitive, action, behavior, value 
C)  Cognitive, behavior, action, value 
D)  Value, cognitive, action, behavior 
A)  Action, cognitive, behavior, value 
B)  Cognitive, action, behavior, value 
C)  Cognitive, behavior, action, value 
D)  Value, cognitive, action, behavior

Question 13

The _____ is developed to ensure a good fit between the goals and resources available with the needs and wants of the target population.

Accepted Answer

A)  marketing mix 
B)  marketing plan 
C)  target market 
D)  marketing strategy 
A)  marketing mix 
B)  marketing plan 
C)  target market 
D)  marketing strategy

Question 14

The solution to an identified problem,need,or want is outlined in the

Accepted Answer

A)  marketing plan. 
B)  marketing strategy. 
C)  situational analysis. 
D)  market segmentation plan. 
A)  marketing plan. 
B)  marketing strategy. 
C)  situational analysis. 
D)  market segmentation plan.

Question 15

Healthcare providers and school boards are two examples of distribution channels.

Accepted Answer

A) True 
 B)False

Question 16

Radio and television interviews are forms of publicity.

Accepted Answer

A) True 
 B)False

Question 17

The situational analysis in marketing includes SWOT analysis,an acronym that stands for strengths,weaknesses,_____,and threats.

Accepted Answer

A)  options 
B)  outcomes 
C)  opportunities 
D)  opinions 
A)  options 
B)  outcomes 
C)  opportunities 
D)  opinions

Question 18

Which of the following is the second step in developing a marketing plan?

Accepted Answer

A)  Determine the needs and wants of the target population 
B)  Conduct a situational analysis 
C)  Specify the benefits of the services to the target population 
D)  Develop a marketing strategy 
A)  Determine the needs and wants of the target population 
B)  Conduct a situational analysis 
C)  Specify the benefits of the services to the target population 
D)  Develop a marketing strategy

Question 19

Define market segmentation,and describe how it is used effectively to market nutrition interventions.

Accepted Answer

Market segmentation is the separation of

Question 20

Social marketing is a strategy for changing consumer behavior.

Accepted Answer

A) True 
 B)False

Typically,the assessment of the marketing mix happens at the beginning of the fiscal year.

Any paid form of non-personal presentation and promotion of ideas,goods,or services by an identified sponsor is referred to as

Important characteristics of the product related to the four P's of the marketing mix include all of the following except

Which statement about public service announcements is false?

Advantages of using newspapers for promotion include all of the following except

All of the following demographic information is particularly important to public health nutrition programs except

Evaluation is the key to the success of any marketing program.List 2 evaluation methods that could be utilized within a marketing plan.

Successful marketers get the right product,service,or program to the right place at the right time for the right price.

Which of the following are examples of personal promotion aids?

What is the purpose of market research?

Which represents a ranking of four types of behavioral change from easiest to market to most difficult to market?

The _____ is developed to ensure a good fit between the goals and resources available with the needs and wants of the target population.

The solution to an identified problem,need,or want is outlined in the

Healthcare providers and school boards are two examples of distribution channels.

Radio and television interviews are forms of publicity.

The situational analysis in marketing includes SWOT analysis,an acronym that stands for strengths,weaknesses,_____,and threats.

Which of the following is the second step in developing a marketing plan?

Define market segmentation,and describe how it is used effectively to market nutrition interventions.

Social marketing is a strategy for changing consumer behavior.

Opportunities in Community Nutrition

Assessing Community Resources

Assessing the Target Population’s ?Nutritional Status

Program Planning for Success

Principles of Epidemiology

The Art and Science of Policy Making

A National Nutrition Agenda for the Public’s Health

Addressing the Obesity Epidemic: An Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment,Services,and Programs

Children and Adolescents: Nutrition Issues,Services,and Programs

Healthy Aging: Nutrition Assessment,Services,and Programs

World Hunger and Food Insecurity: Challenges and Opportunities

Understanding and Achieving Behavior Change

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters

Exam 18: Marketing Nutrition and Health Promotion

Typically,the assessment of the marketing mix happens at the beginning of the fiscal year.

Any paid form of non-personal presentation and promotion of ideas,goods,or services by an identified sponsor is referred to as

Important characteristics of the product related to the four P's of the marketing mix include all of the following except

Which statement about public service announcements is false?

Advantages of using newspapers for promotion include all of the following except

All of the following demographic information is particularly important to public health nutrition programs except

Evaluation is the key to the success of any marketing program.List 2 evaluation methods that could be utilized within a marketing plan.

Successful marketers get the right product,service,or program to the right place at the right time for the right price.

Which of the following are examples of personal promotion aids?

What is the purpose of market research?

Which represents a ranking of four types of behavioral change from easiest to market to most difficult to market?

The _____ is developed to ensure a good fit between the goals and resources available with the needs and wants of the target population.

The solution to an identified problem,need,or want is outlined in the

Healthcare providers and school boards are two examples of distribution channels.

Radio and television interviews are forms of publicity.

The situational analysis in marketing includes SWOT analysis,an acronym that stands for strengths,weaknesses,_____,and threats.

Which of the following is the second step in developing a marketing plan?

Define market segmentation,and describe how it is used effectively to market nutrition interventions.

Social marketing is a strategy for changing consumer behavior.

Opportunities in Community Nutrition

Assessing Community Resources

Assessing the Target Population’s ?Nutritional Status

Program Planning for Success

Principles of Epidemiology

The Art and Science of Policy Making

A National Nutrition Agenda for the Public’s Health

Addressing the Obesity Epidemic: An Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment,Services,and Programs

Children and Adolescents: Nutrition Issues,Services,and Programs

Healthy Aging: Nutrition Assessment,Services,and Programs

World Hunger and Food Insecurity: Challenges and Opportunities

Understanding and Achieving Behavior Change

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters