Question 1

_____ segmentation is based on criteria such as personal values,attitudes,opinions,and level of readiness for change.

Accepted Answer

A)  Behavioristic 
B)  Demographic 
C)  Social 
D)  Psychographic 
A)  Behavioristic 
B)  Demographic 
C)  Social 
D)  Psychographic D

Question 2

_____ segmentation is based on criteria such as purchase frequency and occasion,benefits sought,and attitude toward the product.

Accepted Answer

A)  Behavioristic 
B)  Demographic 
C)  Geographical 
D)  Psychographic 
A)  Behavioristic 
B)  Demographic 
C)  Geographical 
D)  Psychographic A

Question 3

Social marketing is limited in its scope to just changes made to eating behaviors.

Accepted Answer

A) True 
 B)False  True

Question 4

Societal trends have no bearing on marketing of nutrition programs.

Accepted Answer

A) True 
 B)False

Question 5

Secondary data is of no use in market research.

Accepted Answer

A) True 
 B)False

Question 6

Advertising online is usually low cost and personal,but not always statistically representative.

Accepted Answer

A) True 
 B)False

Question 7

External environment factors and social trends need to be examined when conducting a situational analysis.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements about advertising is false?

Accepted Answer

A)  Advertising can reach a large number of people at one time. 
B)  Advertising is a paid form of promotion. 
C)  A major disadvantage of advertising is that you have limited control over the timing and placement of the advertisement. 
D)  Billboards, radio, and the yellow pages are all possible locations for advertisements. 
A)  Advertising can reach a large number of people at one time. 
B)  Advertising is a paid form of promotion. 
C)  A major disadvantage of advertising is that you have limited control over the timing and placement of the advertisement. 
D)  Billboards, radio, and the yellow pages are all possible locations for advertisements.

Question 9

Which of the following are examples of media and/or public events used as promotional tools?

Accepted Answer

A)  Advertising, contests, and direct mailings 
B)  Business cards, networking, and news releases 
C)  Letters, trade shows, and press kits 
D)  Networking, public speaking, and writing 
A)  Advertising, contests, and direct mailings 
B)  Business cards, networking, and news releases 
C)  Letters, trade shows, and press kits 
D)  Networking, public speaking, and writing

Question 10

You are a community nutritionist in private practice.Identify your target market and describe an appropriate marketing mix for your chosen audience.

Accepted Answer

Answers will vary greatly.Possible targe

Question 11

Coupons,free samples,and trade catalogs are examples of

Accepted Answer

A)  advertising. 
B)  personal promotion. 
C)  sales promotion. 
D)  free publicity. 
A)  advertising. 
B)  personal promotion. 
C)  sales promotion. 
D)  free publicity.

Question 12

Develop a marketing strategy to promote a product that has been re-designed to be higher in fiber.

Accepted Answer

Answers will vary greatly but

Question 13

_____ is credited with demonstrating the benefits of marketing to business.

Accepted Answer

A)  Frank Gilbreth 
B)  Douglas McGregor 
C)  Ralph Nader 
D)  Peter Drucker 
A)  Frank Gilbreth 
B)  Douglas McGregor 
C)  Ralph Nader 
D)  Peter Drucker

Question 14

Price includes both tangible costs and intangible commodities.Which of the following is not an intangible commodity?

Accepted Answer

A)  Effort 
B)  Time 
C)  Fee for service 
D)  Inconvenience 
A)  Effort 
B)  Time 
C)  Fee for service 
D)  Inconvenience

Question 15

Use the following case scenario to answer short answer items. Your regional dietetic association is collaborating with the March of Dimes on a neural tube defect prevention effort. Components of social marketing will be included in the effort.
-Which promotional tools could be utilized within your prevention effort? Provide specific examples.

Accepted Answer

Answers will vary by student,b

Question 16

Discuss the steps that the community nutritionist takes in developing a marketing plan.

Accepted Answer

Figure 18-1 shows the steps the communit

Question 17

A(n)_____ is a recommended supplement to collecting data from a mail or telephone survey.

Accepted Answer

A)  consumer panel 
B)  focus group 
C)  Internet survey 
D)  personal interview 
A)  consumer panel 
B)  focus group 
C)  Internet survey 
D)  personal interview

Question 18

A data collection method that is oftentimes used to test new products,using the same people in several tests,is the

Accepted Answer

A)  consumer panel. 
B)  focus group. 
C)  Internet survey. 
D)  mail survey. 
A)  consumer panel. 
B)  focus group. 
C)  Internet survey. 
D)  mail survey.

Question 19

Which of the following is not one of the four universal elements of marketing referred to as the marketing mix?

Accepted Answer

A)  Place 
B)  Product 
C)  Price 
D)  Plan 
A)  Place 
B)  Product 
C)  Price 
D)  Plan

Question 20

In contrast to traditional marketing,social marketing aims to

Accepted Answer

A)  change attitudes and behaviors of the target markets. 
B)  satisfy the needs of the targeted consumers. 
C)  satisfy the wants of the target markets. 
D)  a and b 
E)  b and c 
A)  change attitudes and behaviors of the target markets. 
B)  satisfy the needs of the targeted consumers. 
C)  satisfy the wants of the target markets. 
D)  a and b 
E)  b and c

_____ segmentation is based on criteria such as personal values,attitudes,opinions,and level of readiness for change.

_____ segmentation is based on criteria such as purchase frequency and occasion,benefits sought,and attitude toward the product.

Social marketing is limited in its scope to just changes made to eating behaviors.

Societal trends have no bearing on marketing of nutrition programs.

Secondary data is of no use in market research.

Advertising online is usually low cost and personal,but not always statistically representative.

External environment factors and social trends need to be examined when conducting a situational analysis.

Which of the following statements about advertising is false?

Which of the following are examples of media and/or public events used as promotional tools?

You are a community nutritionist in private practice.Identify your target market and describe an appropriate marketing mix for your chosen audience.

Coupons,free samples,and trade catalogs are examples of

Develop a marketing strategy to promote a product that has been re-designed to be higher in fiber.

_____ is credited with demonstrating the benefits of marketing to business.

Price includes both tangible costs and intangible commodities.Which of the following is not an intangible commodity?

Discuss the steps that the community nutritionist takes in developing a marketing plan.

A(n)_____ is a recommended supplement to collecting data from a mail or telephone survey.

A data collection method that is oftentimes used to test new products,using the same people in several tests,is the

Which of the following is not one of the four universal elements of marketing referred to as the marketing mix?

In contrast to traditional marketing,social marketing aims to

Opportunities in Community Nutrition

Assessing Community Resources

Assessing the Target Population’s ?Nutritional Status

Program Planning for Success

Principles of Epidemiology

The Art and Science of Policy Making

A National Nutrition Agenda for the Public’s Health

Addressing the Obesity Epidemic: An Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment,Services,and Programs

Children and Adolescents: Nutrition Issues,Services,and Programs

Healthy Aging: Nutrition Assessment,Services,and Programs

World Hunger and Food Insecurity: Challenges and Opportunities

Understanding and Achieving Behavior Change

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters

Exam 18: Marketing Nutrition and Health Promotion

_____ segmentation is based on criteria such as personal values,attitudes,opinions,and level of readiness for change.

_____ segmentation is based on criteria such as purchase frequency and occasion,benefits sought,and attitude toward the product.

Social marketing is limited in its scope to just changes made to eating behaviors.

Societal trends have no bearing on marketing of nutrition programs.

Secondary data is of no use in market research.

Advertising online is usually low cost and personal,but not always statistically representative.

External environment factors and social trends need to be examined when conducting a situational analysis.

Which of the following statements about advertising is false?

Which of the following are examples of media and/or public events used as promotional tools?

You are a community nutritionist in private practice.Identify your target market and describe an appropriate marketing mix for your chosen audience.

Coupons,free samples,and trade catalogs are examples of

Develop a marketing strategy to promote a product that has been re-designed to be higher in fiber.

_____ is credited with demonstrating the benefits of marketing to business.

Price includes both tangible costs and intangible commodities.Which of the following is not an intangible commodity?

Discuss the steps that the community nutritionist takes in developing a marketing plan.

A(n)_____ is a recommended supplement to collecting data from a mail or telephone survey.

A data collection method that is oftentimes used to test new products,using the same people in several tests,is the

Which of the following is not one of the four universal elements of marketing referred to as the marketing mix?

In contrast to traditional marketing,social marketing aims to

Opportunities in Community Nutrition

Assessing Community Resources

Assessing the Target Population’s ?Nutritional Status

Program Planning for Success

Principles of Epidemiology

The Art and Science of Policy Making

A National Nutrition Agenda for the Public’s Health

Addressing the Obesity Epidemic: An Issue for Public Health Policy

Health Care Systems and Policy

Food Insecurity and the Food Assistance Programs

Mothers and Infants: Nutrition Assessment,Services,and Programs

Children and Adolescents: Nutrition Issues,Services,and Programs

Healthy Aging: Nutrition Assessment,Services,and Programs

World Hunger and Food Insecurity: Challenges and Opportunities

Understanding and Achieving Behavior Change

Gaining Cultural Competence in Community Nutrition

Principles of Nutrition Education

Managing Community Nutrition Programs

Building Grantsmanship Skills

Filters