Exam 12: Global Marketing

The step in the new-product development process in which the new product idea is presented to a small sample of the international market to gauge its reaction is called _____.

The development of a new product first for emerging markets then selling it to developed markets refers to _____.

Bypassing channels of distribution by using marketing and sales offices located in foreign countries refers to _______.

"Channels of distribution have no role in international markets." Do you agree with this statement? Defend your position.

Scenario - Bridgemont Industries Bridgemont Industries has operated on a global basis for over fifty years. It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service. In fact, the company is to receive a global award for its products and customer service expertise in the coming year. Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top. The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June. Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it. -Bridgemont takes great pride in the expertise of its customer service staff. Which one of the following is least likely to be an attribute demonstrated by this company's customer service department?

Two pricing strategies that will often trigger allegations of dumping is if the home-country firm sets a price in the foreign market below what it charges the domestic market or if the price is above what it domestically charges, but below the marginal cost to ship it overseas and sell it there.

Describe the product life cycle as a useful tool for managing products after they have been introduced to foreign markets.

A product that can be sold in most world markets is a _____.

Agents for companies shipping products overseas that are primarily involved with physical distribution activities and documentation, are _____.

_____ is the step in the new product development process in which projections of potential revenues and profits for a potential new product are made.

Agents for companies shipping products overseas who are chiefly involved with physical distribution activities and documentation are called _____.

_____ refers to a price in a foreign market that undercuts the prices of companies competing there.

International shipments using different modes of transportation refers to _____.

There are three major markets within each foreign market that can purchase products and services and needs to be analyzed: consumer markets, the industrial market, and _____ markets.

Of the following, which is NOT an option for companies to consider when marketing their products overseas?

The _____ market includes companies that purchase products and services such as equipment and machinery, supplies, lubricants, consulting services, cleaning services, advertising, and so on.

Brazilians use doughnuts as a snack item whereas Americans tend to associate doughnuts with breakfast; electrical voltages differ in many countries than those that exist in the United States. In these instances, a firm would pursue a(n)_____ strategy.

_____ refers to performance of various aspects of customer service that meets customer expectations.

Executives at Mary Kay Cosmetics' European operations are conducting a study analyzing why households have stopped purchasing certain products. These executives are engaging in _____.

Of the following, which is NOT an advantage of locating R&D facilities in foreign countries?