Exam 12: Global Marketing

The percentage of purchases in a category a buyer gives to one vendor is called ______.

The _____ market is likely to emphasize major infrastructure projects as well as health care services and military operations.

______ is the last step in the new-product development process in which the new product is manufactured, the marketing mix is finalized, and the product is introduced to the foreign market.

_____ refers to information collected at one particular time.

Products that have not achieved company- established goals of sales, profit, and market share are primary candidates for reintroduction into the market place.

Increasingly, companies are finding that products originally developed for emerging markets cannot be ever sold in developed markets.

Scenario - Atlantic Camera & Film Company The Atlantic Camera & Film Company has been in operation since the early 1970s. Since its inception in Detroit, Michigan, this company has risen to hold the 35ᵗʰ spot in the industry. Its reputation for excellent service and exemplary products has gained this company international recognition. Atlantic currently sells over two hundred product per week to customers from foreign nations. Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace. They realize this is a golden opportunity to move the company upward in ranking within the industry. While the company will maintain production within the boundaries of the United States, it plans to establish four distribution centers located around the world for its products. The plans include building a distribution site in South America, Europe, Asia, and the Middle East. -Atlantic is striving to be as successful as possible within the foreign marketplace. All of the following are options for the company to use in making product sales except which one?

A company's international pricing mix involves consideration of four major objectives: performance objectives, prevention objectives, maintenance objectives, and survival objectives.

______ is the step in the new-product development process in which the new product idea is presented to a small sample of the international market to gauge their reaction.

In the _____ stage of the product life cycle, sales gradually increase, as do profits, which often are losses in the early part of this stage.

Describe the three major markets within each foreign market that can purchase products using examples for each.

What is the last step in the new-product development process?

_____ refers to unauthorized importers reselling a manufacturer's product in the manufacturer's domestic market at a price less than what the manufacturer charges in that domestic market.

_____ objectives for international products and services include bottom-line goals such as net profit, return on investment, market share, and penetration.

_____ potential refers to the total number of units of a product that could possibly be sold by all companies doing business in a specific international market.

Storage and transportation operations that are used in moving products to a foreign market refers to _____.

Shipping products to overseas markets in various-sized trailers is called _____.

_____ is the step in the new-product development process in which a company will develop the marketing mix for a new product.

Scenario - Atlantic Camera & Film Company The Atlantic Camera & Film Company has been in operation since the early 1970s. Since its inception in Detroit, Michigan, this company has risen to hold the 35ᵗʰ spot in the industry. Its reputation for excellent service and exemplary products has gained this company international recognition. Atlantic currently sells over two hundred product per week to customers from foreign nations. Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace. They realize this is a golden opportunity to move the company upward in ranking within the industry. While the company will maintain production within the boundaries of the United States, it plans to establish four distribution centers located around the world for its products. The plans include building a distribution site in South America, Europe, Asia, and the Middle East. -The Atlantic Camera & Film Company realizes it has many challenges to face while undertaking its international plan for growth. Which one of the following would be least likely to require the company to adapt to differences in the foreign market arena?

An advantage of the _____strategy include is that it does not require an up-front investment.