Exam 12: Global Marketing

The percentage of a market potential that a specific company expects to sell in a specific international market refers to ______.

_____ collects information at one specific time in order to help marketers make better decisions about their overseas markets.

_____ are magazines that target a specific job in various industries.

Marketing strategies used in international markets by a company that are the same as those used in its domestic market refers to ______.

A channel of distribution that purchases products from a company doing business in a foreign market and then resells them to other buyers is called a(n)_____.

A depiction of the sales and profits for a new product over its life time is called the ______.

Development of a new product first for emerging markets then selling it to developed markets is known as a(n)_____ strategy.

The marketing strategy which involves pursuing a standardization strategy in foreign markets when possible and an adaptation one when necessary is called_____.

Differentiate between standardization, adaptation, and glocalization. Provide an example of each.

Explain the objectives that are applicable to international pricing decisions.

International marketing managers have four main methods of promoting products and services in international markets: advertising, personal selling, sales promotion, and distribution.

The marketing strategy which involves pursuing a standardization strategy in foreign markets when possible and an adaptation one when necessary refers to ______.

A market that includes companies that purchase products and services such as equipment and machinery, supplies, lubricants, consulting services, cleaning services, advertising, marketing research, raw materials, semi-finished products, and so on is referred to as a consumer market.

_______ is a formal, written procedure to determine which of a company's products should be dropped.

The step in the new product development process in which projections of potential revenues and profits for a potential new product are made is referred to as concept testing.

Marketing strategies used in international markets by a company that are different from those used in its domestic market refers to ______.