Exam 12: Global Marketing

_____ are magazines that target specific industries.

_____ is frequently used as an overall measure of a nation's income; it represents the total purchasing power of a nation.

Describe how new products are developed for international markets.

_______ refers to unauthorized importers reselling a manufacturer's product in the manufacturer's domestic market at a price less than what the manufacturer charges in that domestic market.

A study analyzing why households have stopped purchasing a company's product would be an example of marketing research.

International shipments using different modes of transportation are called _____.

Shipping products to overseas markets in trailer-sized containers are called _____.

_____ objectives include deterring scrutiny by home and host-country governments and deterring competition.

Unauthorized importers reselling a manufacturer's product in the manufacturer's domestic market at a price less than what the manufacturer charges in that domestic market is referred to as blue marketing.

A channel of distribution that purchases products from a company doing business in a foreign market and then resells them to other buyers refers to a(n)_______.

______ is the performance of various aspects of customer service that meets customer expectations.

Storage and transportation operations that are used in moving products to a foreign market are called _____.

Describe the advantages and disadvantages of different methods of promoting products in international markets.

_______ is the price a company charges its overseas subsidiaries.

A channel of distribution that represents a company in a foreign market and is paid by commission refers to a(n)_______.

Scenario - Bridgemont Industries Bridgemont Industries has operated on a global basis for over fifty years. It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service. In fact, the company is to receive a global award for its products and customer service expertise in the coming year. Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top. The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June. Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it. -When Bridgemont is selling its products in foreign markets, it must decide how to price them. Which of the following is least likely to be a factor for consideration when it comes to pricing of products being sold in foreign markets?

______ refers to information collected regularly over time

In the _____ stage of the product life cycle, sales and profits rapidly increase and profits reach a maximum during the latter part of this stage.

Scenario - Bridgemont Industries Bridgemont Industries has operated on a global basis for over fifty years. It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service. In fact, the company is to receive a global award for its products and customer service expertise in the coming year. Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top. The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June. Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it. -Distribution of its products has never been a problem for Bridgemont Industries. Which one of the following is a distribution method that is least likely to be used by Bridgemont?

A(n)_____ strategy refers to the use of channels of distribution to market products and services to international markets.