Multiple Choice
Brazilians use doughnuts as a snack item whereas Americans tend to associate doughnuts with breakfast; electrical voltages differ in many countries than those that exist in the United States. In these instances, a firm would pursue a(n) _____ strategy.
A) standardization
B) adaptation
C) glocalization
D) marketing research
E) a global product system
Correct Answer:

Verified
Correct Answer:
Verified
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