Question 1

The step in the new-product development process in which the new product idea is presented to a small sample of the international market to gauge its reaction is called _____.

Accepted Answer

A)  a global product 
B)  concept testing 
C)  business analysis 
D)  product development 
E)  vertical publication

Question 2

The development of a new product first for emerging markets then selling it to developed markets refers to _____.

Accepted Answer

The answer of The development of a new product first...

Question 3

Bypassing channels of distribution by using marketing and sales offices located in foreign countries refers to _______.

Accepted Answer

The answer of Bypassing channels of distribution by using marketing...

Question 4

"Channels of distribution have no role in international markets." Do you agree with this statement? Defend your position.

Accepted Answer

The answer of "Channels of distribution have no role in...

Question 5

Scenario - Bridgemont Industries
Bridgemont Industries has operated on a global basis for over fifty years. It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service. In fact, the company is to receive a global award for its products and customer service expertise in the coming year.
Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top. The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June. Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it.
-Bridgemont takes great pride in the expertise of its customer service staff. Which one of the following is least likely to be an attribute demonstrated by this company's customer service department?

Accepted Answer

A)  Arranging for on-time deliveries 
B)  Avoid call-back when problems arise 
C)  Warranty explanation 
D)  Honest and reliable installation and service 
E)  Accurate shipments

Question 6

Two pricing strategies that will often trigger allegations of dumping is if the home-country firm sets a price in the foreign market below what it charges the domestic market or if the price is above what it domestically charges, but below the marginal cost to ship it overseas and sell it there.

Accepted Answer

A) True 
 B)False

Question 7

Describe the product life cycle as a useful tool for managing products after they have been introduced to foreign markets.

Accepted Answer

The answer of Describe the product life cycle as a...

Question 8

A product that can be sold in most world markets is a _____.

Accepted Answer

The answer of A product that can be sold in...

Question 9

Agents for companies shipping products overseas that are primarily involved with physical distribution activities and documentation, are _____.

Accepted Answer

The answer of Agents for companies shipping products overseas that...

Question 10

_____ is the step in the new product development process in which projections of potential revenues and profits for a potential new product are made.

Accepted Answer

The answer of _____ is the step in the new...

Question 11

Agents for companies shipping products overseas who are chiefly involved with physical distribution activities and documentation are called _____.

Accepted Answer

A)  freight back-warders 
B)  freight forwarders 
C)  agents 
D)  public channels 
E)  physical distributors

Question 12

_____ refers to a price in a foreign market that undercuts the prices of companies competing there.

Accepted Answer

A)  Performance price 
B)  Product elimination 
C)  Containerization 
D)  Dumping 
E)  Gray marketing

Question 13

International shipments using different modes of transportation refers to _____.

Accepted Answer

The answer of International shipments using different modes of transportation...

Question 14

There are three major markets within each foreign market that can purchase products and services and needs to be analyzed: consumer markets, the industrial market, and _____ markets.

Accepted Answer

A)  sales 
B)  environmental 
C)  government 
D)  gray 
E)  reverse

Question 15

Of the following, which is NOT an option for companies to consider when marketing their products overseas?

Accepted Answer

A)  Selling the same domestic product overseas 
B)  Modifying products for different countries and regions 
C)  Developing new products for foreign markets 
D)  Aligning with international companies and selling their products 
E)  Incorporating all product differences into one design and developing a global product

Question 16

The _____ market includes companies that purchase products and services such as equipment and machinery, supplies, lubricants, consulting services, cleaning services, advertising, and so on.

Accepted Answer

A)  industrial 
B)  environmental 
C)  government 
D)  gray 
E)  consumer

Question 17

Brazilians use doughnuts as a snack item whereas Americans tend to associate doughnuts with breakfast; electrical voltages differ in many countries than those that exist in the United States. In these instances, a firm would pursue a(n)_____ strategy.

Accepted Answer

A)  standardization 
B)  adaptation 
C)  glocalization 
D)  marketing research 
E)  a global product system

Question 18

_____ refers to performance of various aspects of customer service that meets customer expectations.

Accepted Answer

A)  Reliability 
B)  Share of wallet 
C)  Containerization 
D)  Dumping 
E)  Gray marketing

Question 19

Executives at Mary Kay Cosmetics' European operations are conducting a study analyzing why households have stopped purchasing certain products. These executives are engaging in _____.

Accepted Answer

A)  business analysis 
B)  a concept test 
C)  marketing research 
D)  a marketing intelligence system 
E)  a global product system

Question 20

Of the following, which is NOT an advantage of locating R&D facilities in foreign countries?

Accepted Answer

A)  The MNC can use the intelligence of foreign scientists and engineers. 
B)  New products developed overseas are more likely to be attuned to the company's overseas markets. 
C)  Often, the technology developed overseas can be transferred back to the home country. 
D)  It costs more to build R&D facilities overseas. 
E)  Products originally developed for emerging markets can be successfully sold in developed markets.

Exam 12: Global Marketing