Exam 9: Audience Theories: Uses and Reception

Individuals' ability to reinvent or subvert media content to oppositionally redefine that content for themselves and others is referred to as _____.

_______ is the storage of digital content, including personal information and system-operating software, on distant, third-party servers offering on-demand access.

You like to "talk" to characters on the TV screen, often warning them of impending danger. You are engaging in hedonistic consumption.

According to uses and gratifications theory, what accounts for most of our use of media?

Uses and gratifications theory is interested in________.

Uses-and-gratification researchers are intrigued by computer-mediated-communication's ______, the ability of the media users to select from a wide menu of content to tailor messages to their needs.

In critical theory, the producer-intended meaning of a piece of media content is called the __________.

Some media content has media content has excitatory potential, the ability to direct viewers' thoughts away from things that induce a negative mood and toward other things that induce positive feelings.

The media function, correlation of parts of society, refers to the media's ability to communicate values, norms, and styles across time and between groups.

The Selective Exposure Self and Affect Management Model argues that media users select messages to manage and regulate their self-concept along with affective and cognitive states and behaviors.

A negative media function, for example poorly constructed news reports leading to an ill-informed public, is in reality a dysfunction.

According to uses and gratifications theory, we stop using media when we ____.

A preferred reading and a dominant reading are different names for the same phenomenon.

Mood management theory argues that a predominant motivation for using entertainment media is to moderate or control our moods.

According to the Selective Exposure Self and Affect Management Model, when consuming media narratives, the boundaries of our true personal and social selves are expanded to accommodate the story's realities, assumptions, situations, and characters.

Audience "activity" can include "utility," the idea that media have many uses for people, and people can put media to those uses.

Media texts that are fundamentally ambiguous and legitimately open to interpretation in different ways are said to be ________.

When the meaning we make from a piece of content is the same one the producer hoped we would make, we have made a negotiated reading.

Uses-and-gratification researchers are intrigued by computer-mediated-communication's asynchroneity, the ability of users to select from a wide menu of content.

You regularly watch a certain television program because your friends watch it and you frequently talk about it with them. This example illustrates __________.