Exam 14: Media and Culture Theories: Commodification of Culture and Mediatization

Mediatization theory has a long tradition among American mass communication scholars.

Social media have helped break elite control over content production and commodification of culture.

Postpositivist mass communication theories tend to view media as relatively benign social agents.

Commodification of culture theorists argue that media have disrupted the traditional relationship between sports and their fans.

Mediatization theorists believe that at the microscopic level of modern society ________.

According to commodification of culture theorists, the elites who operate the cultural industries are quite aware of the consequences of their products.

According to commodification of culture theorists, when elements of everyday culture are selected for repackaging by media, a broad range of elements is chosen for presentation.

Feminist researchers who rely on commodification-of-culture arguments argue that consumption of this culture by women legitimizes a status quo dominated by men and _______.

According to commodification-of-culture theorists, elites who operate the cultural industries are quite aware of the consequences of their work.

There exists an online the ______, a set of blogs, podcasts, and forums that targets and harasses feminist media critics and activists.

The online movement attacking female video game players and frminist critics of gaming's male-dominated culture is called _________.

_________ is the study of what happens when culture is mass-produced and distributed in direct competition with locally based cultures.

According to commodification of culture theorists, advertising packages promotional messages so they will be attended to and acted on by people who, as a result of that packaging, can make reasonably well-informed consumer decisions.

Commodification-of-culture theorists argue that media's disruption of everyday culture has been especially successful in the United States because ____.

Which of the following IS NOT an example of a communication commodity?

Other than writing, virtually every advance in communication throughout history has been attacked by existing elites.

Mediatization theory, a dominant theory for cultural studies researchers in Europe, shares many ideas with American mass communication theories, but unlike its U.S. counterparts it_____.

________ asserts that media have become so central and essential for all modern social orders that those social orders are continually changing in important ways to accommodate ever changing media.

Feminist scholar Jessica Megarry argues that male control over social media has resulted in _____.

Commodification-of-culture theorists see ___________ as the ultimate cultural commodity.